Thinking With Mitch Joel

Welcome to episode #374 of Six Pixels Of Separation - The Twist Image Podcast. Thinking outside of the box? Thinking inside of the box? What would happen if there was a whole new slew of boxes that you didn't even realize were available to you? That's what Alan Iny need is trying to figure out. Alan has one of the coolest job titles ever: Senior specialist for creativity and scenario planning at the Boston Consulting Group. He is not only a trainer to thousands of executives and consultants all over the world, he is also the co-author of an amazing new book called, Thinking In New Boxes. Thinking In New Boxes is all about what happens when business and creativity collide. It's not just about a better brainstorming session. It's not just a revolutionary new roadmap for sustainable creativity at work. This is a whole new way of bringing a whole new level of creativity to the work that you do. Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #374 - Host: Mitch Joel. Running time: 37:51. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter. Six Pixels of Separation the book is now available. CTRL ALT Delete is now available too! In conversation with Alan Iny. Thinking In New Boxes. Boston Consulting Group. Follow Alan on Twitter. This week's music: David Usher 'St. Lawrence River'. Get David's song for free here: Artists For Amnesty. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #374 - Host: Mitch Joel. Tags: advertising podcast alan iny blog blogging boston consulting group brainstorming brand business book business podcast creativity david usher itunes marketing podcast podcast podcasting sustainable creativity thinking in new boxes

Welcome to episode #373 of Six Pixels Of Separation - The Twist Image Podcast. Last week Boston hosted HubSpot's Inbound Marketing Marketing Conference. It was a veritable who's who of marketing and those who are thinking about ways to connect with consumers in a more profound way. A fellow speaker at the event was David Meerman Scott. Scott is a massively successful bestselling business book author and speaker. If you don't know the books, The New Rules of Marketing & PR, Marketing Lessons from the Grateful Dead, World Wide Rave, Real-Time Marketing & PR and Newsjacking, you really should. Over the years, I have been lucky enough to get to know David, and I have the privilege of calling him a friend. We decided to meet up for coffee early one morning, and then decided to hit the record button to discuss the launch of the fourth (fourth!) edition of The New Rules of Marketing & PR. Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #373 - Host: Mitch Joel. Running time: 35:35. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter. Six Pixels of Separation the book is now available. CTRL ALT Delete is now available too! In conversation with David Meerman Scott. The New Rules of Marketing & PR. Marketing Lessons from the Grateful Dead. World Wide Rave. Real-Time Marketing & PR. Newsjacking. Follow David on Twitter. This week's music: David Usher 'St. Lawrence River'. Get David's song for free here: Artists For Amnesty. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #373 - Host: Mitch Joel. Tags: advertising podcast blog blogging brand business book business podcast david meerman scott david usher hubspot inbound marketing conference itunes marketing lessons from the grateful dead marketing podcast newsjacking podcast podcasting real time marketing and pr the new rules of marketing and pr world wide rave

Welcome to episode #372 of Six Pixels Of Separation - The Twist Image Podcast. Jeremiah Owyang is paying less attention to social business and much more to what has been called, The Collaborative Economy. He believes that the time is rip and that the collaborative economy is going to change everything (again). He's currently Partner of Customer Strategy at Altimeter Group, a research based advisory firm started by Charlene Li (Groundswell and Open Leadership). I've been following Jeremiah (and admiring him) since his days at Forrester Research and was one of the earlier readers/fans of his blog, Web Strategist. In June of this year, he launched his latest research report called, The Collaborative Economy. This is how Owyang explains it: "Right now, customers are sharing media and ideas on social technologies, in the near future, they'll use similar technologies to share products and services, which will cause a ripple of impacts far more disruptive than what we've seen before." Think about Uber, AirBnB and even Netflix. A world where we share stuff... not own it (a space that has been blossoming since the social Web was first introduced). I spent an afternoon with Owyang a few weeks back in Menlo Park (but we recorded this conversation prior to that). He's got a great mind for business, technology and marketing. Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #372 - Host: Mitch Joel. Running time: 49:12. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter. Six Pixels of Separation the book is now available. CTRL ALT Delete is now available too! In conversation with Jeremiah Owyang. The Collaborative Economy. Altimeter Group. Follow Jeremiah on Twitter. This week's music: David Usher 'St. Lawrence River'. Get David's song for free here: Artists For Amnesty. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #372 - Host: Mitch Joel. Tags: advertising podcast airbnb altimeter group. charlene li blog blogging brand business book business podcast david usher forrester research groundswell itunes jeremiah owyang marketing podcast netflix open leadership podcast podcasting the collaborative economy uber web strategist

Welcome to episode #371 of Six Pixels Of Separation - The Twist Image Podcast. It feels like I have known Jackie Huba forever. She's a master at understanding, talking about, writing about and teaching about customer loyalty. She's written a batch of bestselling business books like, Creating Customer Evangelists and Citizen Marketers. She's been at it for a long time. She's been talking about a lot of the things that the smart brands are finally doing... but Jackie was talking about it long ago. Most recently, she published a new book, Monster Loyalty - How Lady Gaga Turns Followers into Fanatics. Don't mistaken this for another book about how brands need to turn customers into fans. It's not. It's about something much more powerful and that much deeper. Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #371 - Host: Mitch Joel. Running time: 47:31. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter. Six Pixels of Separation the book is now available. CTRL ALT Delete is now available too! In conversation with Jackie Huba. Monster Loyalty. Creating Customer Evangelists. Citizen Marketers. Follow Jackie on Twitter. This week's music: David Usher 'St. Lawrence River'. Get David's song for free here: Artists For Amnesty. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #371 - Host: Mitch Joel. Tags: advertising podcast blog blogging brand business book business podcast citizen marketers creating customer evangelists customer loyalty david usher itunes jackie huba marketing podcast monster loyalty podcast podcasting

Welcome to episode #370 of Six Pixels Of Separation - The Twist Image Podcast. I spent a few days in Silicon Valley this week. I was invited there to give the keynote address for Haystack Digital Marketing's Digital Summit At Mountain View, which took place at the Googleplex. Since I was in the neighborhood, I had to spend some quality time with a close friend and someone I consider to be one of the smartest minds in marketing today: Avinash Kaushik. Kaushik is the Digital Marketing Evangelist at Google and the bestselling author of Web Analytics - An Hour A Day and Web Analytics 2.0. Along with that, he is one of the most powerful marketing bloggers on the planet. His blog, Occam's Razor is a site to behold (intentional spelling). On July 22nd, he published another monster post (close to 4000 words) titled, See-Think-Do: A Content, Marketing, Measurement Business Framework and, once again, it's a blog post worthy of pushing further and deeper into a book. I hope he does just that. In the meantime, here's an in-depth conversation about this new marketing framework. It's an important discussion, so enjoy... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #370 - Host: Mitch Joel. Running time: 50:04. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter. Six Pixels of Separation the book is now available. CTRL ALT Delete is now available too! In conversation with Avinash Kaushik. See-Think-Do: A Content, Marketing, Measurement Business Framework. Occam's Razor. Web Analytics - An Hour A Day. Web Analytics 2.0. Follow Avinash on Twitter. This week's music: David Usher 'St. Lawrence River'. Get David's song for free here: Artists For Amnesty. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #370 - Host: Mitch Joel. Tags: advertising podcast avinash kaushik blog blogging brand business book business framework business podcast content content marketing david usher digital marketing digital marketing evangelist digital summit at mountain view facebook google googleplex haystack digital marketing itunes marketing blogger marketing framework marketing podcast occams razor podcast podcasting see think do silicon valley twitter web analytics web analytics 20 web analytics an hour a day

Welcome to episode #369 of Six Pixels Of Separation - The Twist Image Podcast. There are certain people and brands who know how to manipulate the media. Not in a nefarious or evil way (those kinds exist as well). They manipulate the media to draw multiple layers of attention to their causes, products, brands and services. While young in age, Ryan Holiday seems to have a knack for driving attention to things like fashion brands and authors unlike any other. You could call him a PR professional, but his seminal book, Trust Me I'm Lying: Confessions Of A Media Manipulator, was not only a bestselling book, helped garner Holiday a ton of attention but nurtured his title as, Media Manipulator. He's worked with American Apparel, Tucker Max, James Altucher and many others. In this chat, Ryan talks about the difference between a publicity stunt (a moment in time) to creating something that makes people say, "do you remember when..." (something legendary). Think you're really marketing? Listen to this. Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #369 - Host: Mitch Joel. Running time: 43:26. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter. Six Pixels of Separation the book is now available. CTRL ALT Delete is now available too! In conversation with Ryan Holiday. Trust Me I'm Lying. Follow Ryan on Twitter. This week's music: David Usher 'St. Lawrence River'. Get David's song for free here: Artists For Amnesty. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #369 - Host: Mitch Joel. Tags: advertising podcast american apparel blog blogging brand business book business podcast david usher digital marketing facebook itunes james altucher marketing podcast media manipulator podcast podcasting ryan holiday trust me I'm lying tucker max twitter

Welcome to episode #368 of Six Pixels Of Separation - The Twist Image Podcast. This is a big week for Montreal. We have the Just For Laughs comedy festival in town (full disclosure: Twist Image built the Just For Laughs website). It's the place where anybody and everybody involved in the business of comedy converge on this city for galas, one-off shows and parties. In the past few years, comedy has latched on to new media in a big way. From comedians using Twitter to connect more directly to the wild success of Funny or Die. We have seen comedians like Louis CK leverage new media to truly build a direct relationship with his fans, to celebrities like Joan Rivers (In Bed With Joan) and Jerry Seinfeld (Comedians In Cars Getting Coffee) turning to Web-only programs. I think that Marc Maron is to thank for a lot of what we're seeing these comedians do. Since 2009, he has been producing his podcast, WTF With Marc Maron. The show is produced twice a week and features in-depth conversations with comedians and other entertainers that deep dives into their craft and life. He's had a who's who of the industry join him. The success of his podcast has furthered his stand-up comedy career, led to a bestselling second book, Attempting Normal, and his TV show, Maron (broadcasted on IFC) just got picked up for another season. I sat down with Maron, this past Friday (prior to a live recording of his own, WTF With Marc Maron). Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #368 - Host: Mitch Joel. Running time: 37:45. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter. Six Pixels of Separation the book is now available. CTRL ALT Delete is now available too! In conversation with Marc Maron. WTF With Marc Maron. Attempting Normal. Maron. Follow Marc on Twitter. This week's music: David Usher 'St. Lawrence River'. Get David's song for free here: Artists For Amnesty. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #368 - Host: Mitch Joel. Tags: advertising podcast attempting normal blog blogging brand business book business podcast comedians in cars getting coffee david usher digital marketing facebook funny or die ifc in bed with joan rivers itunes jerry seinfeld joan rivers just for laughs louis ck marc maron marketing podcast maron podcast podcasting twitter wtf with marc maron

Welcome to episode #367 of Six Pixels Of Separation - The Twist Image Podcast. Really thrilled to have my friend, Jay Baer, back on the podcast. He recently published another business book, Youtilty, and true to Baer standards it is one hundred percent "hype free." Proof in the pudding? The book is currently riding its third week on the New York Time's bestseller list. More pudding? Youtility isn't just a smart book, it's a fun read. Baer holds no punches in his writing. If you have yet to fall in love with his blog, Convince And Convert, or his first book, The Now Revolution (which he co-wrote with Amber Naslund) or his podcast, Social Pros, you don't know what you're missing. He is a frequent guest on this podcast and I am honored to have him back to discuss a topic that is both near and dear to my heart as well (a full chapter and more on utility-driven marketing is featured in my latest business book, CTRL ALT Delete). Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #367 - Host: Mitch Joel. Running time: 43:35. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter. Six Pixels of Separation the book is now available. CTRL ALT Delete is now available too! In conversation with Jay Baer. Youtility. Convince And Convert. Social Pros. The Now Revolution. Follow Jay on Twitter. This week's music: David Usher 'St. Lawrence River'. Get David's song for free here: Artists For Amnesty. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #367 - Host: Mitch Joel. Tags: advertising podcast amber naslund blog blogging brand business book business podcast convince and convert david usher digital marketing facebook itunes jay baer marketing podcast podcast podcasting social pros the now revolution twitter youtility

Welcome to episode #366 of Six Pixels Of Separation - The Twist Image Podcast. If you lost ten million dollars, would you make the same mistake twice? Better question: would you take the advice of someone who lost more than ten million dollars on more than one occasion? Before answering any of these questions, I am going to encourage you to take a listen to this chat with James Altucher. Altucher is a trader, investor, writer, and entrepreneur. His bio is an impressive one. He's an investor in Buddy Media (which sold to Salesforce.com for about $800 million) as well as bitly. His latest book is called, Choose Yourself!, and it's a great read. Also, if you're not following his blog, The Altucher Confidential, you don't know what you're missing. Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #366 - Host: Mitch Joel. Running time: 53:37. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter. Six Pixels of Separation the book is now available. CTRL ALT Delete is now available too! In conversation with James Altucher. Choose Yourself! Follow James on Twitter. This week's music: David Usher 'St. Lawrence River'. Get David's song for free here: Artists For Amnesty. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #366 - Host: Mitch Joel. Tags: advertising podcast bitly blog blogging brand business book business podcast choose yourself david usher digital marketing facebook itunes james altucher marketing podcast podcast podcasting salesforce the altucher confidential twitter

Welcome to episode #365 of Six Pixels Of Separation - The Twist Image Podcast. This is also episode #26.20 of Across The Sound. Joseph Jaffe is widely regarded as one of the top Marketing Bloggers (Jaffe Juice) and Podcasters (both Jaffe Juice in audio and Jaffe Juice TV in video). He is the author of three excellent books (Life After The 30-Second Spot, Join The Conversation and Flip The Funnel) and his latest business venture is, Evol8tion. He's just finishing a new book (that he launched on Kickstarter) called, Z.E.R.O. A long-time friend (and one of the main inspirations behind the Six Pixels of Separation blog and podcast), we've decided to hold semi-regular conversations, debates and back-and-forths that will dive a little deeper into the Digital Marketing and Social Media landscape. This is our 26th conversation (or, as I like to affectionately call it, Across The Sound 26.20) and we dive deep into everything video from Vine and Instagram to the new (and amazing) slew of video podcasts... and the opportunities that it provides for brands moving forward. Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #365 - Host: Mitch Joel. Running time: 59:04. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter. Six Pixels of Separation the book is now available. CTRL ALT Delete is now available too! Here's is the Joseph Jaffe conversation about how we scale humanity. Jaffe Juice. Jaffe Juice TV. Life After The 30-Second Spot. Join The Conversation. Flip The Funnel. Z.E.R.O. Follow Jaffe on Twitter. Evol8tion. This week's music: David Usher 'St. Lawrence River'. Get David's song for free here: Artists For Amnesty. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #365 - Host: Mitch Joel. Tags: across the sound advertising podcast blog blogging brand business book business podcast david usher digital marketing evolution facebook flip the funnel instagram itunes jaffe juice join the conversation joseph jaffe kickstarter life after the 30 second spot marketing blogger marketing podcast podcast podcasting twitter video podcast vine zero