

Six Pixels of Separation Podcast
Mitch Joel
Six Pixels of Separation - Mitch Joel’s weekly conversation with business leaders, thinkers, innovators and cultural icons. The show is about insights and provocations on brands, consumers, technology, business and how connected we’ve all become.
Episodes
Mentioned books

Jul 28, 2013 • 38min
SPOS #368 - Comedian Marc Maron Talks Podcasting And Building An Audience
Welcome to episode #368 of Six Pixels Of Separation - The Twist Image Podcast. This is a big week for Montreal. We have the Just For Laughs comedy festival in town (full disclosure: Twist Image built the Just For Laughs website). It's the place where anybody and everybody involved in the business of comedy converge on this city for galas, one-off shows and parties. In the past few years, comedy has latched on to new media in a big way. From comedians using Twitter to connect more directly to the wild success of Funny or Die. We have seen comedians like Louis CK leverage new media to truly build a direct relationship with his fans, to celebrities like Joan Rivers (In Bed With Joan) and Jerry Seinfeld (Comedians In Cars Getting Coffee) turning to Web-only programs. I think that Marc Maron is to thank for a lot of what we're seeing these comedians do. Since 2009, he has been producing his podcast, WTF With Marc Maron. The show is produced twice a week and features in-depth conversations with comedians and other entertainers that deep dives into their craft and life. He's had a who's who of the industry join him. The success of his podcast has furthered his stand-up comedy career, led to a bestselling second book, Attempting Normal, and his TV show, Maron (broadcasted on IFC) just got picked up for another season. I sat down with Maron, this past Friday (prior to a live recording of his own, WTF With Marc Maron). Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #368 - Host: Mitch Joel. Running time: 37:45. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter. Six Pixels of Separation the book is now available. CTRL ALT Delete is now available too! In conversation with Marc Maron. WTF With Marc Maron. Attempting Normal. Maron. Follow Marc on Twitter. This week's music: David Usher 'St. Lawrence River'. Get David's song for free here: Artists For Amnesty. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #368 - Host: Mitch Joel. Tags: advertising podcast attempting normal blog blogging brand business book business podcast comedians in cars getting coffee david usher digital marketing facebook funny or die ifc in bed with joan rivers itunes jerry seinfeld joan rivers just for laughs louis ck marc maron marketing podcast maron podcast podcasting twitter wtf with marc maron

Jul 21, 2013 • 44min
SPOS #367 - From Advertising To Youtility With Jay Baer
Welcome to episode #367 of Six Pixels Of Separation - The Twist Image Podcast. Really thrilled to have my friend, Jay Baer, back on the podcast. He recently published another business book, Youtilty, and true to Baer standards it is one hundred percent "hype free." Proof in the pudding? The book is currently riding its third week on the New York Time's bestseller list. More pudding? Youtility isn't just a smart book, it's a fun read. Baer holds no punches in his writing. If you have yet to fall in love with his blog, Convince And Convert, or his first book, The Now Revolution (which he co-wrote with Amber Naslund) or his podcast, Social Pros, you don't know what you're missing. He is a frequent guest on this podcast and I am honored to have him back to discuss a topic that is both near and dear to my heart as well (a full chapter and more on utility-driven marketing is featured in my latest business book, CTRL ALT Delete). Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #367 - Host: Mitch Joel. Running time: 43:35. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter. Six Pixels of Separation the book is now available. CTRL ALT Delete is now available too! In conversation with Jay Baer. Youtility. Convince And Convert. Social Pros. The Now Revolution. Follow Jay on Twitter. This week's music: David Usher 'St. Lawrence River'. Get David's song for free here: Artists For Amnesty. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #367 - Host: Mitch Joel. Tags: advertising podcast amber naslund blog blogging brand business book business podcast convince and convert david usher digital marketing facebook itunes jay baer marketing podcast podcast podcasting social pros the now revolution twitter youtility

Jul 14, 2013 • 54min
SPOS #366 - James Altucher Wants You To Choose Yourself
Welcome to episode #366 of Six Pixels Of Separation - The Twist Image Podcast. If you lost ten million dollars, would you make the same mistake twice? Better question: would you take the advice of someone who lost more than ten million dollars on more than one occasion? Before answering any of these questions, I am going to encourage you to take a listen to this chat with James Altucher. Altucher is a trader, investor, writer, and entrepreneur. His bio is an impressive one. He's an investor in Buddy Media (which sold to Salesforce.com for about $800 million) as well as bitly. His latest book is called, Choose Yourself!, and it's a great read. Also, if you're not following his blog, The Altucher Confidential, you don't know what you're missing. Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #366 - Host: Mitch Joel. Running time: 53:37. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter. Six Pixels of Separation the book is now available. CTRL ALT Delete is now available too! In conversation with James Altucher. Choose Yourself! Follow James on Twitter. This week's music: David Usher 'St. Lawrence River'. Get David's song for free here: Artists For Amnesty. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #366 - Host: Mitch Joel. Tags: advertising podcast bitly blog blogging brand business book business podcast choose yourself david usher digital marketing facebook itunes james altucher marketing podcast podcast podcasting salesforce the altucher confidential twitter

Jul 7, 2013 • 59min
SPOS #365 - Jaffe And Joel #26 (Across The Sound 26.20)
Welcome to episode #365 of Six Pixels Of Separation - The Twist Image Podcast. This is also episode #26.20 of Across The Sound. Joseph Jaffe is widely regarded as one of the top Marketing Bloggers (Jaffe Juice) and Podcasters (both Jaffe Juice in audio and Jaffe Juice TV in video). He is the author of three excellent books (Life After The 30-Second Spot, Join The Conversation and Flip The Funnel) and his latest business venture is, Evol8tion. He's just finishing a new book (that he launched on Kickstarter) called, Z.E.R.O. A long-time friend (and one of the main inspirations behind the Six Pixels of Separation blog and podcast), we've decided to hold semi-regular conversations, debates and back-and-forths that will dive a little deeper into the Digital Marketing and Social Media landscape. This is our 26th conversation (or, as I like to affectionately call it, Across The Sound 26.20) and we dive deep into everything video from Vine and Instagram to the new (and amazing) slew of video podcasts... and the opportunities that it provides for brands moving forward. Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #365 - Host: Mitch Joel. Running time: 59:04. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter. Six Pixels of Separation the book is now available. CTRL ALT Delete is now available too! Here's is the Joseph Jaffe conversation about how we scale humanity. Jaffe Juice. Jaffe Juice TV. Life After The 30-Second Spot. Join The Conversation. Flip The Funnel. Z.E.R.O. Follow Jaffe on Twitter. Evol8tion. This week's music: David Usher 'St. Lawrence River'. Get David's song for free here: Artists For Amnesty. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #365 - Host: Mitch Joel. Tags: across the sound advertising podcast blog blogging brand business book business podcast david usher digital marketing evolution facebook flip the funnel instagram itunes jaffe juice join the conversation joseph jaffe kickstarter life after the 30 second spot marketing blogger marketing podcast podcast podcasting twitter video podcast vine zero

Jul 1, 2013 • 44min
SPOS #364 - Peeking Into The Future Of Retail With Doug Stephens
Welcome to episode #364 of Six Pixels Of Separation - The Twist Image Podcast. He has been called "one of the world's foremost retail industry futurists" (put that in your pipe and smoke it!). For over twenty years, Doug Stephens has worked with some of the world's biggest brands, agencies and retailers helping them to achieve the success that they demand today with a keen eye on how quickly the world of retail continues to evolve. Currently, he is the founder of Retail Prophet and the author of the book, The Retail Revival. Do shopping malls have a future? How much of an impact does e-commerce have on retail and where is this all headed? How will retail figure out attribution in a world where people can shop the store while physically being there, or on their smartphone (at the same time)? How is this all going to shake out and what will the future of retail look like? This is a meaty one... enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #364 - Host: Mitch Joel. Running time: 44:02. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter. Six Pixels of Separation the book is now available. CTRL ALT Delete is now available too! In conversation with Doug Stephens. Retail Prophet. The Retail Revival. Follow Doug on Twitter. This week's music: David Usher 'St. Lawrence River'. Get David's song for free here: Artists For Amnesty. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #364 - Host: Mitch Joel. Tags: advertising podcast blog blogging brand business book business podcast david usher digital marketing doug stephens e commerce ecommerce facebook itunes marketing podcast podcast podcasting retail retail industry retail prophet retailer shopping mall the retail revival twitter

Jun 23, 2013 • 43min
SPOS #363 - The Power Of Nice With Peter Shankman
Welcome to episode #363 of Six Pixels Of Separation - The Twist Image Podcast. A natural born storyteller. That is one of the best ways to describe PR celebrity, Peter Shankman. He has led an interesting life... and it continues to roll on. He wrote three business books, Can We Do That?! Outrageous PR Stunts That Work and Why Your Company Needs Them (in 2006), Customer Service: New Rules for a Social-Enabled World (in 2010) and most recently, Nice Companies Finish First: Why Cutthroat Management Is Over and Collaboration Is In. Beyond that he well-known for launching Help A Reporter Out and he still practices the art of networking and communications through his boutique PR and social media shop, The Geek Factory. Shankman is full of stories... enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #363 - Host: Mitch Joel. Running time: 43:17. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter. Six Pixels of Separation the book is now available. CTRL ALT Delete is now available too! In conversation with Peter Shankman. Nice Companies Finish First. Help A Reporter Out. Can We Do That?! Customer Service. The Geek Factory. Follow Peter on Twitter. This week's music: David Usher 'St. Lawrence River'. Get David's song for free here: Artists For Amnesty. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #363 - Host: Mitch Joel. Tags: advertising podcast blog blogging brand business book business podcast can we do that customer service david usher digital marketing facebook haro help a reporter out itunes marketing podcast nice companies finish first peter shankman podcast podcasting pr pr stunt public relations the geek factory twitter

Jun 16, 2013 • 58min
SPOS #362 - Fast Shopper, Slow Store With Gary Schwartz
Welcome to episode #362 of Six Pixels Of Separation - The Twist Image Podcast. While many companies were still lamenting a basic website back in the nineties, Gary Schwartz was already imagining how content, voice and mobility would change how we connect to one another... and the brands that serve us. For over a decade, Gary has been a leader in the mobile industry. He is CEO of Impact Mobile (offices in New York, Los Angeles, Toronto, etc...), is Chair of the Mobile Entertainment Forum and Chair Emeritus of the Mobile Committee for the Internet Advertising Bureau. He published his first book, The Impulse Economy - Understanding mobile shoppers and what makes them buy, and appeared on this podcast back in 2012. Now, he is back with his latest book, Fast Shopper, Slow Store - A Guide to Courting and Capturing the Mobile Consumer, that looks at how shopping has changed since consumers have massive computational power and inter-connectedness in the palms of their hands. The game has changed. The game is changing. Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #362 - Host: Mitch Joel. Running time: 57:52. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter. Six Pixels of Separation the book is now available. CTRL ALT Delete is now available too! In conversation with Gary Schwartz. Impact Mobile. Fast Shopper, Slow Store. The Impulse Economy. Follow Gary on Twitter. This week's music: David Usher 'St. Lawrence River'. Get David's song for free here: Artists For Amnesty. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #362 - Host: Mitch Joel. Tags: advertising podcast blog blogging brand business book business podcast david usher digital marketing facebook fast shopper slow store gary schwartz impact mobile interactive advertising bureau itunes marketing podcast mobile consumer mobile entertainment forum podcast podcasting the impulse economy twitter

Jun 9, 2013 • 44min
SPOS #361 - The Truth About Social Media And Selling Stuff With Jay Baer And David Brussin
Welcome to episode #361 of Six Pixels Of Separation - The Twist Image Podcast. Brands are pushing hard on social media. All too often, they will complain that social media doesn't work or Facebook advertising doesn't work. In short, they're missing the point. Social media is not a catch-all for marketing and advertising that will cure what ails the aching brand. Nobody knows this better than the founder and CEO of Monetate, David Brussin. Monetate is an amazing marketing optimization platform that has taken the e-commerce world by storm. I've been friends with Brussin since the early days of the company. They've been releasing their EQ Report (E-commrce Quarterly) for some time. The latest edition was recently published and, along with Jay Baer (Convince And Convert and the author of the soon-to-be-published book, Youtility), I was asked to editorialize on the data. In short, social media does not drive to sales... but it kinda does. Confused? Don't be. Take a listen and enjoy the conversation between Brussin, Baer and me... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #361 - Host: Mitch Joel. Running time: 44:18. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter. Six Pixels of Separation the book is now available. CTRL ALT Delete is now available too! In conversation with David Brussin and Jay Baer. Monetate. Monetate EQ Report. Convince And Convert. Youtility. The Now Revolution (co-authored with Amber Naslund). Follow Jay on Twitter. Follow David on Twitter. This week's music: David Usher 'St. Lawrence River'. Get David's song for free here: Artists For Amnesty. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #361 - Host: Mitch Joel. Tags: advertising podcast amber naslund blog blogging brand business book business podcast convince and convert david brussin david usher digital marketing ecommerce quarterly eq report facebook he now revolution itunes jay baer marketing podcast monetate podcast podcasting twitter youtility

Jun 2, 2013 • 40min
SPOS #360 - Supporting A Community With Nilofer Merchant
Welcome to episode #360 of Six Pixels Of Separation - The Twist Image Podcast. Nilofer Merchant is probably one of the the more fascinating people you can connect with online (and in person). Over the years she has become a close friend (after a very kind introduction from Tara Hunt). Nilofer is a bestselling business author (The New How and 11 Rules For Creating Value In The Social Era), a corporate director and a great speaker on business and innovation. Most recently, she delivered a very compelling TED Talk on the power of walking meetings (which has close to 350,000 views and counting). She is also a regular contributor Harvard Business Review. In this episode, we discuss what it takes to support an author and a community in a world where the media is everyone and the choices are abundant. How do you find that signal through the noise and - more importantly - how do you make that connection stick? Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #360 - Host: Mitch Joel. Running time: 40:24. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter. Six Pixels of Separation the book is now available. CTRL ALT Delete is now available too! In conversation with Nilofer Merchant. 11 Rules For Creating Value In The Social Era. The New How. Harvard Business Review TED Talk - Got a meeting? Take a walk. Follow Nilofer on Twitter. This week's music: David Usher 'St. Lawrence River'. Get David's song for free here: Artists For Amnesty. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #360 - Host: Mitch Joel. Tags: 11 rules for creating value in the social era advertising podcast blog blogging brand business book business podcast david usher digital marketing facebook harvard business review itunes marketing podcast nilofer merchant podcast podcasting tara hunt ted talk the new how twitter

May 26, 2013 • 42min
SPOS #359 - Believable Marketing With Tom Asacker
Welcome to episode #359 of Six Pixels Of Separation - The Twist Image Podcast. I have known Tom Asacker for close to a decade. How smart is he? Whenever someone attempts to define what a brand truly is or what branding means, his name comes to mind. Yes, that powerful. One of his earlier books, A Clear Eye For Branding, is still a regular read for me when I feel like branding is becoming something fuzzy, once again. His most recent book, The Business Of Belief, is another smart, short book that is deep and long in wisdom. Tom Peters called this book, "profound," and Seth Godin called it, "a little book with a big idea." For my dollar, Tom writes passionately and intelligently about business, branding and marketing. I'm thrilled he agreed to come on to the show. Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #359 - Host: Mitch Joel. Running time: 42:41. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter. Six Pixels of Separation the book is now available. CTRL ALT Delete is now available too! In conversation with Tom Asacker. The Business Of Belief. A Clear Eye For Branding. Follow Tom on Twitter. This week's music: David Usher 'St. Lawrence River'. Get David's song for free here: Artists For Amnesty. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #359 - Host: Mitch Joel. Tags: a clear eye for branding advertising podcast blog blogging brand business book business podcast david usher digital marketing facebook itunes marketing podcast podcast podcasting seth godin the business of belief tom asacker tom peters twitter