Thinking With Mitch Joel

Welcome to episode #394 of Six Pixels Of Separation - The Twist Image Podcast. I spent some time last year at HubSpot's inbound marketing summit in Boston. It was, without a doubt, one of the most exciting marketing events I had attended in a long time. You could feel the excitement in the air, as more and more national brands began to embrace the power of building relationships and figuring out new ways to market their products and services. It was a stellar line-up of presenters, and I found myself quite taken aback by a spoof of the ABC reality TV show, The Bachelorette, that the company executives were performing live on stage. It turns out that Brooks Forester, who was a contestant on the ninth season of the reality televisions series, made a very newsworthy exit from the show when it was down to the wire. It also turns out that Brooks works in the inbound marketing space and wasn't just there to be the comedic relief for the Hubspot folks, but was actually going to discuss some of the marketing lessons that he learned while being on the show (and the aftermath). In those few days, we connected and decided that - when he was prepared - we could our own, little, "The Bachelor reveals all..." about marketing, being a reality television celebrity and what comes next. He's a super-kind individual and I hope you enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #394 - Host: Mitch Joel. Running time: 42:19. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter. Six Pixels of Separation the book is now available. CTRL ALT Delete is now available too! In conversation with Brooks Forester. The Bachelorette. This week's music: David Usher 'St. Lawrence River'. Get David's song for free here: Artists For Amnesty. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #394 - Host: Mitch Joel. Tags: abc advertising podcast blog blogging brand brooks forester business book business podcast content marketing david usher digital marketing facebook hubspot inbound marketing inbound marketing summit itunes marketing blogger marketing podcast podcast podcasting social media the bachelorette twitter video podcast

Welcome to episode #393 of Six Pixels Of Separation - The Twist Image Podcast. Here is the definition of Content Shock from Mark W. Schaefer: "Content Shock is the emerging marketing epoch defined when exponentially increasing volumes of content intersects our limited human capacity to consume it." In short, it's getting more and more expensive and difficult for brands to create content in a world where consumers have a finite time to consume it all. Do you believe in this or do you not? Schaefer presented this theory (something I have blogged about on countless occasions with my own spin) on his Grow Blog earlier this month. That blog post has since generated over 300 comments and tons of diverse feedback. Shel Holtz (famed communications professional and one of the voices behind the long-running podcast, For Immediate Release - The Hobson And Holtz Report) took exception to the theory of Content Shock in a blog post titled, Six Reasons There Will Be No Content Shock. It felt like this could be a very interesting three-way debate. I hope it doesn't disappoint. Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #393 - Host: Mitch Joel. Running time: 51:42. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter. Six Pixels of Separation the book is now available. CTRL ALT Delete is now available too! In conversation with Shel Holtz and Mark W. Schaefer. For Immediate Release - The Hobson And Holtz Report. A Shel Of My Former Self. Grow Blog. The Marketing Companion. Content Shock. Follow Shel on Twitter. Follow Mark on Twitter. This week's music: David Usher 'St. Lawrence River'. Get David's song for free here: Artists For Amnesty. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #393 - Host: Mitch Joel. Tags: a shel of my former self advertising podcast blog blogging brand business book business podcast content marketing content shock david usher digital marketing facebook for immediate release the hobson and holtz report grow blog itunes mark schaefer mark w schaefer marketing blogger marketing podcast podcast podcasting shel holtz social media twitter video podcast

Welcome to episode #392 of Six Pixels Of Separation - The Twist Image Podcast. When it comes to technology evangelism, it's hard not to think about people like Shel Israel and Robert Scoble. Together, these two co-authored the book, Naked Conversations - How Blogs Are Changing The Way Businesses Talk With Customers, back in 2006. The book was prescient, and was key in helping brands to better understand the power of blogs and how to actually implement a lot of the thinking that came out of The Cluetrain Manifesto (widely regarded as the starting point of social media). Today, these two journalists, bloggers, authors, tweeters, online publishers (and more) are back with their second book that they've done together titled, Age Of Context - Mobile, Sensors, Data And The Future Of Privacy. The Internet is no longer just a more interactive screen than television. It is everywhere. Technology is moving from screens to devices and that's going to change everything. From connected dishwashers to being able to monitor every nuance of our personal health in real-time. These are both interesting times and confusing times. The Age Of Context breaks down these movements, what they mean and why businesses (and individuals) need to start paying attention to them. Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #392 - Host: Mitch Joel. Running time: 54:31. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter. Six Pixels of Separation the book is now available. CTRL ALT Delete is now available too! In conversation with Shel Israel and Robert Scoble. The Age Of Context. Naked Conversations. Follow Shel on Twitter. Follow Robert on Twitter. This week's music: David Usher 'St. Lawrence River'. Get David's song for free here: Artists For Amnesty. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #392 - Host: Mitch Joel. Tags: advertising podcast age of context blog blogging brand business book business podcast content marketing david usher digital marketing facebook itunes marketing blogger marketing podcast naked conversations podcast podcasting robert scoble shel israel social media the cluetrain manifesto twitter video podcast

Welcome to episode #391 of Six Pixels Of Separation - The Twist Image Podcast. Before you go calling your local chapter for animal protection, please know this: I love all people and all animals. Especially cute, little kittens. So don't blame me that Scott Stratten titled his latest book, QR Codes Kill Kittens - How to Alienate Customers, Dishearten Employees, and Drive Your Business into the Ground. If you were to ask Scott what he does for a living, he might have some kind of funny title like, Chief Consumer Protection Officer, but in reality he has changed from being a marketing critic to a consumer advocate. His other books, UnMarketing and The Book of Business Awesome / The Book of Business UnAwesome were both business bestsellers and QR Codes Kill Kittens is on the same track. What you will quickly learn about Scott is that he cares... deeply... about consumers getting everything they paid for and businesses that can deliver on their promises. He wants businesses to be better. And, that's always a good thing. He's become a close friend and advocate for all things Six Pixels of Separation over the years. Along with being a bestselling author and in-demand speaker, he is also doing two very interesting podcast series. One, is called the UnPodcast and the other is called, The Vegas 30 (both shows features his co-host, Alison Kramer). I'm always excited when Scott agrees to be a part of my show, so... enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #391 - Host: Mitch Joel. Running time: 1:07:39. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter. Six Pixels of Separation the book is now available. CTRL ALT Delete is now available too! In conversation with Scott Stratten. QR Codes Kill Kittens. UnMarketing. The Book of Business Awesome / The Book of Business UnAwesome. UnPodcast. The Vegas 30. Alison Kramer. Follow Scott on Twitter. This week's music: David Usher 'St. Lawrence River'. Get David's song for free here: Artists For Amnesty. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #391 - Host: Mitch Joel. Tags: advertising podcast alison kramer blog blogging brand business book business podcast content marketing david usher digital marketing facebook itunes marketing blogger marketing podcast podcast podcasting qr codes kill kittens scott stratten social media the book of business awesome the book of business unawesome the vegas 30 twitter unmarketing unpodcast video podcast

Welcome to episode #390 of Six Pixels Of Separation - The Twist Image Podcast. I have been friends (and following) Paul Gillin for years. Back when I was giving some of the first full-day social media seminars to marketing professionals, his book, The New Influencers, was part of the recommended reading list. Gillin stayed connected to the intersection of social media, marketing and has a focus on the B2B landscape. The New Influencers came out in 2007 and Gillin has been prolific since that one was published. He wrote Secrets Of Social Media Marketing in 2008, The Joy of Geocaching with his wife in 2010, Social Marketing To The Business Customer with Eric Schwartzman in 2011, and most recently, Attack Of The Customers. I'm thrilled that the veteran technology journalist agreed to talk about all things digital with me. Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #390 - Host: Mitch Joel. Running time: 37:06. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter. Six Pixels of Separation the book is now available. CTRL ALT Delete is now available too! In conversation with Paul Gillin. Attack Of The Customers. Social Marketing To The Business Customer. The New Influencers. Secrets Of Social Media Marketing. The Joy Of Geocaching. Follow Paul on Twitter. This week's music: David Usher 'St. Lawrence River'. Get David's song for free here: Artists For Amnesty. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #390 - Host: Mitch Joel. Tags: advertising podcast attack of the customers b2b marketing b2b social media marketing blog blogging brand business book business podcast content marketing david usher digital marketing eric schwartzman facebook itunes marketing blogger marketing podcast marketing professional paul gillen paul gillin podcast podcasting secrets of social media marketing social marketing to the business customer social media social media seminar the joy of geocaching the new influencers twitter video podcast

Welcome to episode #389 of Six Pixels Of Separation - The Twist Image Podcast. It there is one new service marketers felt that they had to wrap their heads around in 2013, it was content marketing. In fact, one could argue that content marketing is the new social media. Joe Pulizzi is riding this wave for all that it's worth. Plus, there's is no one better than Joe Pulizzi to help us navigate through the noise. Pulizzi is the founder of the Content Marketing Institute and SocialTract. He writes one of the most popular blogs on content marketing and is the co-author of two business books on the subject (Get Content. Get Customers and Managing Content Marketing). Most recently, he published Epic Content Marketing. Pulizzi is one of the true, experienced voices in the space and you will be amazed by the depth of this book. If you're looking at how to bulk up your content marketing strategy, or where to get started, his book and this chat is a great primer. Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #389 - Host: Mitch Joel. Running time: 45:26. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter. Six Pixels of Separation the book is now available. CTRL ALT Delete is now available too! In conversation with Joe Pulizzi. Content Marketing Institute. Epic Content Marketing. This week's music: David Usher 'St. Lawrence River'. Get David's song for free here: Artists For Amnesty. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #389 - Host: Mitch Joel. Tags: advertising podcast blog blogging brand business book business podcast content marketing content marketing blog content marketing institute david usher digital marketing epic content marketing facebook get content get customers itunes joe pulizzi managing content marketing marketing blogger marketing podcast podcast podcasting social media socialtract twitter video podcast

Welcome to episode #388 of Six Pixels Of Separation - The Twist Image Podcast. This is also episode #27.20 of Across The Sound. Joseph Jaffe is widely regarded as one of the top Marketing Bloggers (Jaffe Juice) and Podcasters (both Jaffe Juice in audio and Jaffe Juice TV in video). He is the author of three excellent books (Life After The 30-Second Spot, Join The Conversation and Flip The Funnel) and his latest business venture is, Evol8tion. He just published a new book (that he launched on Kickstarter) called, Z.E.R.O. A long-time friend (and one of the main inspirations behind the Six Pixels of Separation blog and podcast), we've decided to hold semi-regular conversations, debates and back-and-forths that will dive a little deeper into the Digital Marketing and Social Media landscape. This is our 27th conversation (or, as I like to affectionately call it, Across The Sound 27.20) and we are joined by his co-author for Z.E.R.O., Maarten Albarda. In this episode, we debate whether or not it's possible for any brand to have zero paid media as a new marketing model. Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #388 - Host: Mitch Joel. Running time: 1:05:02. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter. Six Pixels of Separation the book is now available. CTRL ALT Delete is now available too! Here's is the Joseph Jaffe and Maarten Albarda conversation about their brand new book, Z.E.R.O.. Jaffe Juice. Jaffe Juice TV. Life After The 30-Second Spot. Join The Conversation. Flip The Funnel. Z.E.R.O. Follow Jaffe on Twitter. Evol8tion. This week's music: David Usher 'St. Lawrence River'. Get David's song for free here: Artists For Amnesty. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #388 - Host: Mitch Joel. Tags: across the sound advertising podcast blog blogging brand business book business podcast david usher digital marketing evolution facebook flip the funnel instagram itunes jaffe juice join the conversation joseph jaffe kickstarter life after the 30 second spot maarten albarda marketing blogger marketing podcast podcast podcasting twitter video podcast vine zero

Welcome to episode #387 of Six Pixels Of Separation - The Twist Image Podcast. Gary Vaynerchuk is a marketing juggernaut. In everything that he does, he is driven. He calls this drive his "hustle," and he is practically laughing at every other businessperson who doesn't go out there and give it their one hundred percent (while he is busy lapping them). It is the way this entrepreneur, startup investor, professional speaker, media personality and best-selling author operates. He's not even 40 years old yet, and he has already turned the local family liquor store into a $40 million dollar business. In just two short years, he turned his social media marketing agency (that he started with his brother), VaynerMedia, into a 300-person plus bi-coastal enterprise. This past week, he published his third business book, Jab Jab Jab Right Hook (following on the heels of Crush It and The Thank You Economy), that deep-dives into what works for brands in the social media channels. He's someone who knows. With over one million Twitter followers and millions of views for his many different YouTube and video podcast productions, most brands should be paying attention to how he does it. There's so much more to say, but it's probably better (and more interesting) to hear it directly from Gary's mouth. So, enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #387- Host: Mitch Joel. Running time: 35:49. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter. Six Pixels of Separation the book is now available. CTRL ALT Delete is now available too! In conversation with Gary Vaynerchuk. Jab Jab Jab Right Hook. VaynerMedia. Wine Library. Crush It. The Thank You Economy. Follow Gary on Twitter. This week's music: David Usher 'St. Lawrence River'. Get David's song for free here: Artists For Amnesty. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #387 - Host: Mitch Joel. Tags: advertising podcast blog blogging brand business book business podcast crush it david usher entrepreneur gary vaynerchuk itunes jab jab jab right hook marketing podcast podcast podcasting the thank you economy vaynermedia wine library youtube

Welcome to episode #386 of Six Pixels Of Separation - The Twist Image Podcast. Every so often, I get the chance to dive deep into a topic that is of huge (and personal) interest to me. This is one of those episodes. Roy Peter Clark is widely regarded as "America's writing coach." He has a stated desire to create "a nation of writers." He has taught writing to everyone from children to Pulitzer authors at the infamous The Poynter Institute - a school for journalism and writing in Florida. His books are "must-haves" for anyone who is a writer (or for those who have a desire to write). I own almost all of them, including Writing Tools, Help! For Writers (which is also a great mobile app) and his latest, How To Write Short. While some might confuse his latest book as a "how to write for the Twitter era," it is so much more than that. He has more honors from the writing and academic world than I could ever list here, but let's just say that to spend some time with someone who is so highly regarded in the writing world, is a pretty cool thing. So, if you tinker with words, have a desire to be a better writer or toil over what to tweet, this episode is for you. Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #386- Host: Mitch Joel. Running time: 42:38. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter. Six Pixels of Separation the book is now available. CTRL ALT Delete is now available too! In conversation with Roy Peter Clark. How To Write Short. The Poynter Institute. Writing Tools. Help! For Writers. Follow Roy on Twitter. This week's music: David Usher 'St. Lawrence River'. Get David's song for free here: Artists For Amnesty. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #386 - Host: Mitch Joel. Tags: advertising podcast blog blogging books on writing brand business book business podcast david usher help for writers how to write short itunes journalism marketing podcast podcast podcasting pulitzer roy peter clark the poynter institute writer writing writing coach writing tools writing world

Welcome to episode #385 of Six Pixels Of Separation - The Twist Image Podcast. True story: when we first started Twist Image back in 2000, I wasn't sure how we were going to get any new clients. I started reading books, attending seminars and doing anything I could to up my game in regards to sales and selling. At every turn, the name Jeffrey Gitomer kept creeping up. From his amazing (and free!) e-newsletter, Sales Caffeine (which I still read religiously), to seminal books like The Sales Bible. Back then, he was offering up teleseminars (like Webinars, but over the phone). They weren't that expensive, but I would still order them, invite a bunch of people over to my office, and we would all split the fee as a way to save some money. I'm sure Jeffrey didn't allow that, but I didn't have the money so I got resourceful. Since then, Jeffrey has continued to pound out bestselling business books at a frenetic pace and it's a crazy world that allows me to also call him a friend. Most recently, he published Jeffrey Gitomer's 21.5 Unbreakbale Laws of Selling - Proven Actions You Must Take To Make Easier, Faster, Bigger Sales... Now And Forever (now that's a title!). As part of the book launch, Jeffrey invited me to add some bonus material for those who would purchase the book on launch day. We recorded this conversation as a that bonus content. Thankfully, Jeffrey was kind enough to allow me to release it now that the launch phase of the book has subsided. I'm thrilled to share this with you. Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #385- Host: Mitch Joel. Running time: 51:22. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter. Six Pixels of Separation the book is now available. CTRL ALT Delete is now available too! In conversation with Jeffrey Gitomer. Jeffrey Gitomer's 21.5 Unbreakbale Laws of Selling - Proven Actions You Must Take To Make Easier, Faster, Bigger Sales... Now And Forever. The Sales Bible. Subscribe to Sales Caffeine. Follow Jeffrey on Twitter. This week's music: David Usher 'St. Lawrence River'. Get David's song for free here: Artists For Amnesty. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #385 - Host: Mitch Joel. Tags: 21 5 unbreakable laws of selling advertising podcast blog blogging brand business book business podcast david usher itunes jeffrey gitomer marketing podcast podcast podcasting sales sales caffeine selling the sales bible