Six Pixels of Separation Podcast

Welcome to episode #458 of Six Pixels Of Separation - The Mirum Podcast. The title "Marketing Technologist" gets tossed around a lot these days. Most brands believe that this is an individual who can understand and implement better marketing automation solutions. I think that's short-sighted. For over a decade, I have watched Stephan Spencer become a true marketing technologist. This is someone who deeply understands how to use technology to make marketing better. Not a little better. Exponentially better. We first met in the early days of speaking at the Search Engine Strategies conferences. From there, Stephan went on to publish three seminal books on digital marketing (The Art of SEO, Google Power Search and Social eCommerce). After hearing him talk about the brand opportunities in the digital space, you will want to do two things: One, hire him (which isn't easy). Two, wonder how you can truly evolve your marketing team and think more lucidly (hint: have a notebook handy when you listen to this show). Enjoy the conversation... Here it is: Six Pixels Of Separation - The Mirum Podcast - Episode #458 - Host: Mitch Joel. Running time: 50:09. Hello from beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter.  Six Pixels of Separation the book is now available. CTRL ALT Delete is now available too! Here's is the my conversation with Stephan Spencer. Social eCommerce The Art of SEO. Google Power Search. Follow Stephan on Twitter. This week's music: David Usher 'St. Lawrence River'. Get David's song for free here: Artists For Amnesty. Download the Podcast here: Six Pixels Of Separation - The Mirum Podcast - Episode #458 - Host: Mitch Joel. Tags: advertising podcast audio blog blogging brand business book business podcast david usher digital marketing evolution Facebook flip the funnel google google power search iTunes search engine strategies social ecommerce stephan spencer the art of seo

Welcome to episode #457 of Six Pixels Of Separation - The Mirum Podcast. Joseph Jaffe is widely regarded as one of the top marketing bloggers (Jaffe Juice) and podcasters (both Jaffe Juice in audio and Jaffe Juice TV in video). He is the author of four excellent books (Life After The 30-Second Spot, Join The Conversation, Flip The Funnel and Z.E.R.O.) and his latest business venture is, Evol8tion. A long-time friend (and one of the main inspirations behind the Six Pixels of Separation blog and podcast), we've decided to hold semi-regular conversations, debates and back-and-forths that will dive a little deeper into the digital marketing and advertising landscape. This is our 31st conversation (or, as I like to affectionately call it, Across The Sound 31.20). Enjoy the conversation... Here it is: Six Pixels Of Separation - The Mirum Podcast - Episode #457 - Host: Mitch Joel. Running time: 53:30. Hello from beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter.  Six Pixels of Separation the book is now available. CTRL ALT Delete is now available too! Here's is the my conversation with Joseph Jaffe. Jaffe Juice. Jaffe Juice TV. Life After The 30-Second Spot. Join The Conversation. Flip The Funnel. Z.E.R.O. Follow Jaffe on Twitter. Evol8tion. This week's music: David Usher 'St. Lawrence River'. Get David's song for free here: Artists For Amnesty. Download the Podcast here: Six Pixels Of Separation - The Mirum Podcast - Episode #457 - Host: Mitch Joel. Tags: advertising podcast audio blog blogging brand business book business podcast david usher digital marketing evolution Facebook flip the funnel google iTunes jaffe juice join the conversation joseph jaffe life after the 30 second spot marketing blog marketing podcast startup for brands twitter zero

Welcome to episode #456 of Six Pixels Of Separation - The Mirum Podcast. Brands are in a very difficult predicament. It's not something that is easy to write, but it's true. Competition is fierce and it's getting more complicated, because the types of channels and messages that a brand can create has become boundless (thanks, digital marketing). With this digitization of everything, consumers continue to become more connected, empowered and educated. One might think that this means brands have new and improved opportunities to make connections. According to a McKinsey and Company article published this past February titled, Brand success in an era of Digital Darwinism, this is not the case. The research suggests that brands are losing their impact in a world of "digitally jaded consumers." What's working? Good old fashioned word of mouth. Tom Asacker often sends me links to articles like this one. Just a link. They're usually worthy of a conversation, so this is it. Asacker is a branding expert (although, he prefers to think of his work as the business of belief). He is a well-respected author (The Business of Belief, Sandbox Wisdom, A Clear Eye For Branding and many more) and a friend. Enjoy the conversation...   Here it is: Six Pixels Of Separation - The Mirum Podcast - Episode #456 - Host: Mitch Joel. Running time: 47:03. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter.  Six Pixels of Separation the book is now available. CTRL ALT Delete is now available too! Here's is my conversation with Tom Asacker. Brand success in an era of Digital Darwinism. The Business of Belief. Sandbox Wisdom. A Clear Eye For Branding. Follow Tom on Twitter. This week's music: David Usher 'St. Lawrence River'. Get David's song for free here: Artists For Amnesty. Download the Podcast here: Six Pixels Of Separation - The Mirum Podcast - Episode #456 - Host: Mitch Joel. Tags: a clear eye for branding advertising podcast audio blog blogging brand branding branding expert business book business podcast david usher digital darwinism digital marketing Facebook google iTunes marketing blog marketing podcast mckinsey mckinsey and company sandbox wisdom the business of belief tom asacker twitter

Welcome to episode #455 of Six Pixels Of Separation - The Mirum Podcast. I have always been skeptical of individuals who proclaim themselves to be futurists. I often joke that I am a presentist. How far into the future can these people see? How far do they really look? Are they ever right? Recently, I was presenting at a private corporate event outside of San Diego, and Gerd Leonhard (the well-known futurist), was speaking after me. With a pending flight home, I could do little more than small talk with Gerd, but agreed to have a discussion about how he helps companies prepare for the inevitable. He is the co-author of The Future of Music, and the author of The End of Control, Music 2.0, Friction is Fiction, and The Future of Content. Gerd if the CEO of The Futures Agency. Enjoy the conversation... Here it is: Six Pixels Of Separation - The Mirum Podcast - Episode #455 - Host: Mitch Joel. Running time: 46:31. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter.  Six Pixels of Separation the book is now available. CTRL ALT Delete is now available too! Here's is the my conversation with Gerd Leonhard. The Futures Agency. The Future of Music. The End of Control. Music 2.0. Friction Is Fiction. The Future of Content. Follow Gerd on Twitter. This week's music: David Usher 'St. Lawrence River'. Get David's song for free here: Artists For Amnesty. Download the Podcast here: Six Pixels Of Separation - The Mirum Podcast - Episode #455 - Host: Mitch Joel. Tags: advertising podcast audio blog blogging brand business book business podcast david usher digital marketing Facebook friction is fiction futurist gerd leonhard google iTunes marketing blog marketing podcast music 20 the end of control the future of content the future of music the futures agency twitter

Welcome to episode #454 of Six Pixels Of Separation - The Mirum Podcast. Rohit Bhargava is here to help. The trend curator, founder of the Influential Marketing Group, and the bestselling author of five business books (including his latest, Non-Obvious), has a special skill when it comes to seeing trends in business, marketing and communications. His signature annual, Non-Obvious Trend Report, has been viewed more than half a million times online, and has established Rohit as one someone who is able to both curate what is important today, tag it for tomorrow and name it for the next few years. Enjoy the conversation...   Here it is: Six Pixels Of Separation - The Mirum Podcast - Episode #454 - Host: Mitch Joel. Running time: 45:38. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter.  Six Pixels of Separation the book is now available. CTRL ALT Delete is now available too! Here's is the my conversation with Rohit Bhargava. Influential Marketing Group. Non-Obvious. Non-Obvious Trend Report. Likeonomics. Personality Not Included. Follow Rohit on Twitter. This week's music: David Usher 'St. Lawrence River'. Get David's song for free here: Artists For Amnesty. Download the Podcast here: Six Pixels Of Separation - The Mirum Podcast - Episode #454 - Host: Mitch Joel. Tags: advertising podcast audio blog blogging brand business book business podcast david usher digital marketing Facebook google influential marketing group iTunes likeonomics marketing blog marketing podcast non obvious non obvious trend report personality not included rohit bhargava twitter

Welcome to episode #453 of Six Pixels Of Separation - The Mirum Podcast. I can't remember when I first heard of Nathan Sawaya, but I knew his work long before I knew the artist's name. That's what happens when you see a sculpture made of LEGO. That sculpture stopped me dead in my tracks. It was very evocative... almost disturbing. Yes, those same little bricks that get jammed into our feet at two in the morning when we're trying to get a glass of water from the kitchen. Was someone making a joke? Was this serious art? A great piece of art does this. It moves you. Emotionally. Physically. It gets you thinking. After you experience it, you can't stop thinking about it. Delving online to discover who had created this piece - and if there was any more where that one had come from - you discover Nathan Sawaya. Sawaya was a corporate attorney in New York City, until he decided to leave that life to become a full-time artist working with LEGO bricks as his medium. It's an amazing journey and a fascinating story. Enjoy the conversation... Here it is: Six Pixels Of Separation - The Mirum Podcast - Episode #453 - Host: Mitch Joel. Running time: 42:04. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter.  Six Pixels of Separation the book is now available. CTRL ALT Delete is now available too! Here's is the my conversation with Nathan Sawaya. The Art of the Brick. Follow Nathan on Twitter and Instagram. This week's music: David Usher 'St. Lawrence River'. Get David's song for free here: Artists For Amnesty. Download the Podcast here: Six Pixels Of Separation - The Mirum Podcast - Episode #453 - Host: Mitch Joel. Tags: advertising podcast art of the brick audio blog blogging brand brick artist business book business podcast david usher digital marketing Facebook google instagram iTunes lego lego artist lego master builder marketing blog marketing podcast nathan sawaya twitter

Welcome to episode #452 of Six Pixels Of Separation - The Mirum Podcast. When a friend like C.C. Chapman tells me that I have to meet someone, I am there in a heartbeat. Prior to the introduction, I had never heard of Erica Dhawan. Erica was in the final throes of writing her first book, Get Big Things Done (which she co-authored alongside Saj-Nicole Joni). The book is based on her research, interest and business around something she calls, "connectional intelligence." A new (and better) way to communicate and network. Erica's mission is to accelerate the connectedness of employees, teams, customers and clients. In this episode, we talk about the changing workforce. We look at how businesses are going to thrive and prosper by understanding connectional intelligence. We debate the challenges in building a culture rich with productive communication, where an open flow of ideas and profitable collaboration can happen. Enjoy the conversation. Here it is: Six Pixels Of Separation - The Mirum Podcast - Episode #452 - Host: Mitch Joel. Running time: 50:41. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter.  Six Pixels of Separation the book is now available. CTRL ALT Delete is now available too! Here's is the my conversation with Erica Dhawan. Saj-Nicole Joni Get Big Things Done. Follow Erica on Twitter. This week's music: David Usher 'St. Lawrence River'. Get David's song for free here: Artists For Amnesty. Download the Podcast here: Six Pixels Of Separation - The Mirum Podcast - Episode #452 - Host: Mitch Joel. Tags: advertising podcast audio blog blogging brand business book business podcast david usher digital marketing erica dhawan Facebook get big things done google iTunes marketing blog marketing podcast say nicole joni twitter

Welcome to episode #451 of Six Pixels Of Separation - The Mirum Podcast. If ever there was a book written about what marketing "could" be, it would be The Cluetrain Manifesto. The book was published in 2000 and presented 95 theses organized around the Internet, culture, society and business (it also happens to be one of my my most loved books). Many point to this book as the genesis of social media. Many recite the infamous "markets are conversations" line from it. The truth is that many don't really understand the depth, value and insights that the book delivers. It's amazing to look at the content of this book - in 2015 - to see how much of it has come true... and how far we still have to go. It's something that two out of the four original authors have been thinking a lot about. Doc Searls and David Weinberger put together New Clues. It is 121 more theses authored for 2015. While, Rick Levine and Chris Locke opted out of taking another kick at the can, Searls and Weinberger provide much more fodder for all of us to think about. Technology has - without question - moved at an exponential pace, so it's interesting to see what these two think needs to happen next. Enjoy the conversation...  Here it is: Six Pixels Of Separation - The Mirum Podcast - Episode #451 - Host: Mitch Joel. Running time: 55:16. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter.  Six Pixels of Separation the book is now available. CTRL ALT Delete is now available too! Here's is the my conversation with Doc Searls and David Weinberger. New Clues. The Cluetrain Manifesto. You can follow Doc Searls and David Weinberger on Twitter. This week's music: David Usher 'St. Lawrence River'. Get David's song for free here: Artists For Amnesty. Download the Podcast here: Six Pixels Of Separation - The Mirum Podcast - Episode #451 - Host: Mitch Joel. Tags: advertising podcast audio blog blogging brand business book business podcast chris locke david usher david weinberger digital marketing doc searls Facebook google iTunes marketing blog marketing podcast new clues rick levine the cluetrain manifesto twitter

Welcome to episode #450 of Six Pixels Of Separation - The Mirum Podcast. We live in amazing times. We are both at the frontier of what is coming next and also in the midst of being connected like never before. We're seeing humanity develop, evolve and leverage technology to do amazing things. There are many pessimists, but Steven Kotler is an optimist... and a fascinating one, at that. Steven Kotler is an American bestselling author, journalist, and entrepreneur. He is probably best known as the co-author (with Peter Diamandis of the X Prize fame) of Abundance and the recently released, Bold - How To Go Big, Create Wealth and Impact The World. With that, Steven has also written The Rise of Superman, A Small, Furry Prayer, West of Jesus, and The Angle Quickest for Flight. But, this conversation is really about his new book, Bold (also done with Diamandis). It's a fascinating look at why some of the world's most known billionaires are changing the world by doing something more than just making money. The book looks at their entrepreneurial spirit and attempts to decode their success, so that each of us can better understand what it takes to make it big. Enjoy the conversation... Here it is: Six Pixels Of Separation - The Mirum Podcast - Episode #450 - Host: Mitch Joel. Running time: 57:50. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter.  Six Pixels of Separation the book is now available. CTRL ALT Delete is now available too! Here's is the my conversation with Steven Kotler. Bold. Abundance. The Rise of Superman. A Small, Furry Prayer. West of Jesus. The Angle Quickest For Flight. Flow Genome Project. Follow Steven on Twitter. This week's music: David Usher 'St. Lawrence River'. Get David's song for free here: Artists For Amnesty. Download the Podcast here: Six Pixels Of Separation - The Mirum Podcast - Episode #450 - Host: Mitch Joel. Tags: a small furry prayer abundance advertising podcast audio blog blogging bold brand business book business podcast david usher digital marketing Facebook flow genome project google iTunes marketing blog marketing podcast peter diamandis steven kotler the angle quickest for flight the rise of superman twitter west of jesus x prize

Welcome to episode #449 of Six Pixels Of Separation - The Mirum Podcast. I'm a total business book nerd. You knew that already. I do my best to read everything (literally). In the past few years, I have been (somewhat) disappointed in the genre. There has not been that many releases which have blown me away (and some of my peers). That being said, when the topic of business books does come up (which is frequent), the two books that always seem to get mentioned are, Adam Grant's Give And Take (he has agreed to come on the show at some point soon) and Hooked by Nir Eyal. Eyal believes that there is sweet science in creating products and services that get a consumer "hooked." With a background in the video gaming and advertising businesses, Eyal spent a lot of time thinking about this - exact - topic, where he learned, applied (and often failed) at developing the techniques used to motivate and manipulate users. This isn't about the creepy manipulation, but much more about what Eyal calls, "healthful habits" to grow business. Enjoy the conversation... Here it is: Six Pixels Of Separation - The Mirum Podcast - Episode #449 - Host: Mitch Joel. Running time: 44:02. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter.  Six Pixels of Separation the book is now available. CTRL ALT Delete is now available too! Here's is the my conversation with Nir Eyal. Hooked. Nir And Far. Follow Nir on Twitter. This week's music: David Usher 'St. Lawrence River'. Get David's song for free here: Artists For Amnesty. Download the Podcast here: Six Pixels Of Separation - The Mirum Podcast - Episode #449 - Host: Mitch Joel. Tags: adam grant advertising podcast audio blog blogging brand business book business podcast david usher digital marketing Facebook give and take google hooked iTunes marketing blog marketing podcast nir and far nir eyal twitter