Thinking With Mitch Joel

Welcome to episode #464 of Six Pixels Of Separation - The Mirum Podcast. R "Ray" Wang is the Principal Analyst, Founder, and Chairman of Silicon Valley based Constellation Research. He's also the author of the popular business strategy and technology blog, A Software Insider's Point of View. His blog provides insight into how disruptive technologies and new business models such as digital transformation impact brands, enterprises, and organizations. His new book, Disrupting Digital Business, provides insights on why over fifty percent of the Fortune 500 have been merged, acquired, gone bankrupt, or fallen off the list since 2000. Digital disruption is bigger than most ever expected. Enjoy the conversation... Here it is: Six Pixels Of Separation - The Mirum Podcast - Episode #464 - Host: Mitch Joel. Running time: 46:51. Hello from beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter. Six Pixels of Separation the book is now available. CTRL ALT Delete is now available too! Here's is my conversation with R "Ray" Wang. Disrupting Digital Business. A Software Insider's Point of View. Constellation Research. Follow Ray on Twitter. This week's music: David Usher 'St. Lawrence River'. Get David's song for free here: Artists For Amnesty. Download the Podcast here: Six Pixels Of Separation - The Mirum Podcast - Episode #464 - Host: Mitch Joel. Tags: business podcast a software insiders point of view advertising podcast audio blog blogging brand business book constellation research david usher digital marketing digital marketing podcast disrupting digital business marketing marketing podcast mirum mirum agency r ray wang ray wang twitter

Welcome to episode #463 of Six Pixels Of Separation - The Mirum Podcast. If you look at Silicon Valley, there is this notion that advertising is dead, marketing no longer works and everything is about finding these young unicorns who can leverage data and analytics to growth hack a company to success. This shores up into two thoughts: One, build it and they will come (because the product is so great). Two, growth hacking enables a business to not care about the brand, but simply focus on acquiring users. Any marketing professional knows that this is not the case. Brands matter more than ever. Denise Lee Yohn wrote an article for the Harvard Business Review titled, Start-Ups Need a Minimum Viable Brand. She is also the author of, What Great Brands Do - The Seven Brand-Building Principles That Separate The Best From The Rest, is a former Sony Electronics executive and advertising agency professional (who worked on Burger King, Land Rover and Unilever). So, what is the minimal viable brand that a business needs? Enjoy the conversation... Here it is: Six Pixels Of Separation - The Mirum Podcast - Episode #463 - Host: Mitch Joel. Running time: 39:44. Hello from beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter. Six Pixels of Separation the book is now available. CTRL ALT Delete is now available too! Here's is my conversation with Denise Lee Yohn. Start-Ups Need a Minimum Viable Brand. What Great Brands Do - The Seven Brand-Building Principles That Separate The Best From The Rest. Follow Denise on Twitter. This week's music: David Usher 'St. Lawrence River'. Get David's song for free here: Artists For Amnesty. Download the Podcast here: Six Pixels Of Separation - The Mirum Podcast - Episode #463 - Host: Mitch Joel. Tags: business podcast advertising podcast audio blog blogging brand branding burger king business book david usher denise lee yohn digital marketing digital marketing podcast growth hacker marketing harvard business review land rover marketing marketing podcast minimal viable brand. what great brands do mirum mirum agency sony twitter unilver

Welcome to episode #462 of Six Pixels Of Separation - The Mirum Podcast. I first met Mark Evans close to fifteen years ago. We were both speaking during a three-day conference dedicated to corporate blogging. Yes, it was a long time ago. Long before social media was a channel. Back then, Mark was the technology reporter for a national newspaper and was open (but still, somewhat, skeptical) about just how far blogging could go. Since then, he's become the founder of a well known event called, mesh, and has become a full-time consultant that helps startups to tell better stories. With that, he most recently published a book called, Storytelling For Startups. But don't worry, if you're not a startup, this is all about story-driven marketing. Enjoy the conversation... Here it is: Six Pixels Of Separation - The Mirum Podcast - Episode #462 - Host: Mitch Joel. Running time: 51:33. Hello from beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter. Six Pixels of Separation the book is now available. CTRL ALT Delete is now available too! Here's is my conversation with Mark Evans. Storytelling For Startups. mesh. Follow Mark on Twitter. This week's music: David Usher 'St. Lawrence River'. Get David's song for free here: Artists For Amnesty. Download the Podcast here: Six Pixels Of Separation - The Mirum Podcast - Episode #462 - Host: Mitch Joel. Tags: business podcast advertising podcast audio blog blogging brand business book david usher digital marketing digital marketing podcast mark evans marketing marketing podcast mesh mirum mirum agency storytelling for startups twitter

Welcome to episode #461 of Six Pixels Of Separation - The Mirum Podcast. Inspiration is everywhere. And, as they say, the future is here... it's just not evenly distributed. So, where do you go to see the future? There are few that I trust when it comes to individuals who are truly able to point to trends that turn into something meaningful. In fact, there are only two. I do love the work being done at PSFK. I also trust Jeremy Gutsche. Jeremy is the CEO of Trend Hunter, the author of two great books (Exploiting Chaos and the recently published Better And Faster). He's also a pretty amazing speaker and overall nice guy. Jeremy believes that there is a discipline and proven track to finding, discovering and using big ideas. That's what we're going to discuss. Enjoy the conversation... Here it is: Six Pixels Of Separation - The Mirum Podcast - Episode #461 - Host: Mitch Joel. Running time: 43:15. Hello from beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter. Six Pixels of Separation the book is now available. CTRL ALT Delete is now available too! Here's is my conversation with Jeremy Gutsche. Better And Faster. Exploiting Chaos. Trend Hunter. Follow Jeremy on Twitter. This week's music: David Usher 'St. Lawrence River'. Get David's song for free here: Artists For Amnesty. Download the Podcast here: Six Pixels Of Separation - The Mirum Podcast - Episode #461 - Host: Mitch Joel. Tags: advertising podcast audio better and faster blog blogging brand business book business podcast david usher digital marketing exploiting chaos jeremy gutsche psfk trend hunter

Welcome to episode #460 of Six Pixels Of Separation - The Mirum Podcast. Tim Ferriss just launched a TV show. It's called, The Tim Ferriss Experiment, and - by all accounts - this is the exact line of work that Tim was meant to do: use his body, mind and spirit to help us all learn how to get better and hack our lives towards excellence. Tim is such a fascinating character. While he describes himself as a "human guinea pig," he is so much more. The bestselling author of The 4-Hour Workweek, The 4-Hour Body and The 4-Hour Chef, Tim is also an angel investor and advisor for companies like Facebook, Twitter, Evernote, Uber and many others. If you're not impressed by that, Tim also holds a Guinness Book of World Records record in tango dancing and won a Chinese kickboxing championship. And, there's so much more. Enjoy the conversation... Here it is: Six Pixels Of Separation - The Mirum Podcast - Episode #460 - Host: Mitch Joel. Running time: 53:29. Hello from beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter. Six Pixels of Separation the book is now available. CTRL ALT Delete is now available too! Here's is my conversation with Tim Ferriss. The Tim Ferriss Experiment. The 4-Hour Workweek. The 4-Hour Body. The 4-Hour Chef. Follow Tim on Twitter. This week's music: David Usher 'St. Lawrence River'. Get David's song for free here: Artists For Amnesty. Download the Podcast here: Six Pixels Of Separation - The Mirum Podcast - Episode #460 - Host: Mitch Joel. Tags: advertising podcast audio blog blogging brand business book business podcast david usher digital marketing the 4 hour body the 4 hour chef the 4 hour workweek the tim ferriss experiment tim ferriss

Welcome to episode #459 of Six Pixels Of Separation - The Mirum Podcast. I can be old and cynical when it comes to building a personal brand. It used to be that digital media allowed all of us to present ourselves in a three-dimensional way. While that statement still stands true, we have a swath of people presenting themselves in really silly and unprofessionals ways online. Figuring out how to make a statement that is both authentic and professional can be a challenge in this Instagram world. Still, when it comes to people who really understand how to decode success, I trust Dorie Clark. Her first book, Reinventing You, was a fantastic read and she's back with Stand Out. In her latest book, Dorie tackles the super-huge challenge of how people (like you and I) can come up with breakthrough ideas that make us invaluable to the businesses that we work for. She also believes that this is the one (and potentially only) thing that will give us all the ultimate career insurance. With that, she is also a speaker and writer for Harvard Business Review and Forbes. Enjoy the conversation... Here it is: Six Pixels Of Separation - The Mirum Podcast - Episode #459 - Host: Mitch Joel. Running time: 44:14. Hello from beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter. Six Pixels of Separation the book is now available. CTRL ALT Delete is now available too! Here's is the my conversation with Dorie Clark. Stand Out. Reinventing You. Harvard Business Review. Forbes. Follow Dorie on Twitter. This week's music: David Usher 'St. Lawrence River'. Get David's song for free here: Artists For Amnesty. Download the Podcast here: Six Pixels Of Separation - The Mirum Podcast - Episode #459 - Host: Mitch Joel. Tags: advertising podcast audio blog blogging brand business book business podcast david usher digital marketing dorie clark evolution Facebook flip the funnel forbes google harvard business review iTunes reinventing you stand out

Welcome to episode #458 of Six Pixels Of Separation - The Mirum Podcast. The title "Marketing Technologist" gets tossed around a lot these days. Most brands believe that this is an individual who can understand and implement better marketing automation solutions. I think that's short-sighted. For over a decade, I have watched Stephan Spencer become a true marketing technologist. This is someone who deeply understands how to use technology to make marketing better. Not a little better. Exponentially better. We first met in the early days of speaking at the Search Engine Strategies conferences. From there, Stephan went on to publish three seminal books on digital marketing (The Art of SEO, Google Power Search and Social eCommerce). After hearing him talk about the brand opportunities in the digital space, you will want to do two things: One, hire him (which isn't easy). Two, wonder how you can truly evolve your marketing team and think more lucidly (hint: have a notebook handy when you listen to this show). Enjoy the conversation... Here it is: Six Pixels Of Separation - The Mirum Podcast - Episode #458 - Host: Mitch Joel. Running time: 50:09. Hello from beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter. Six Pixels of Separation the book is now available. CTRL ALT Delete is now available too! Here's is the my conversation with Stephan Spencer. Social eCommerce The Art of SEO. Google Power Search. Follow Stephan on Twitter. This week's music: David Usher 'St. Lawrence River'. Get David's song for free here: Artists For Amnesty. Download the Podcast here: Six Pixels Of Separation - The Mirum Podcast - Episode #458 - Host: Mitch Joel. Tags: advertising podcast audio blog blogging brand business book business podcast david usher digital marketing evolution Facebook flip the funnel google google power search iTunes search engine strategies social ecommerce stephan spencer the art of seo

Welcome to episode #457 of Six Pixels Of Separation - The Mirum Podcast. Joseph Jaffe is widely regarded as one of the top marketing bloggers (Jaffe Juice) and podcasters (both Jaffe Juice in audio and Jaffe Juice TV in video). He is the author of four excellent books (Life After The 30-Second Spot, Join The Conversation, Flip The Funnel and Z.E.R.O.) and his latest business venture is, Evol8tion. A long-time friend (and one of the main inspirations behind the Six Pixels of Separation blog and podcast), we've decided to hold semi-regular conversations, debates and back-and-forths that will dive a little deeper into the digital marketing and advertising landscape. This is our 31st conversation (or, as I like to affectionately call it, Across The Sound 31.20). Enjoy the conversation... Here it is: Six Pixels Of Separation - The Mirum Podcast - Episode #457 - Host: Mitch Joel. Running time: 53:30. Hello from beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter. Six Pixels of Separation the book is now available. CTRL ALT Delete is now available too! Here's is the my conversation with Joseph Jaffe. Jaffe Juice. Jaffe Juice TV. Life After The 30-Second Spot. Join The Conversation. Flip The Funnel. Z.E.R.O. Follow Jaffe on Twitter. Evol8tion. This week's music: David Usher 'St. Lawrence River'. Get David's song for free here: Artists For Amnesty. Download the Podcast here: Six Pixels Of Separation - The Mirum Podcast - Episode #457 - Host: Mitch Joel. Tags: advertising podcast audio blog blogging brand business book business podcast david usher digital marketing evolution Facebook flip the funnel google iTunes jaffe juice join the conversation joseph jaffe life after the 30 second spot marketing blog marketing podcast startup for brands twitter zero

Welcome to episode #456 of Six Pixels Of Separation - The Mirum Podcast. Brands are in a very difficult predicament. It's not something that is easy to write, but it's true. Competition is fierce and it's getting more complicated, because the types of channels and messages that a brand can create has become boundless (thanks, digital marketing). With this digitization of everything, consumers continue to become more connected, empowered and educated. One might think that this means brands have new and improved opportunities to make connections. According to a McKinsey and Company article published this past February titled, Brand success in an era of Digital Darwinism, this is not the case. The research suggests that brands are losing their impact in a world of "digitally jaded consumers." What's working? Good old fashioned word of mouth. Tom Asacker often sends me links to articles like this one. Just a link. They're usually worthy of a conversation, so this is it. Asacker is a branding expert (although, he prefers to think of his work as the business of belief). He is a well-respected author (The Business of Belief, Sandbox Wisdom, A Clear Eye For Branding and many more) and a friend. Enjoy the conversation... Here it is: Six Pixels Of Separation - The Mirum Podcast - Episode #456 - Host: Mitch Joel. Running time: 47:03. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter. Six Pixels of Separation the book is now available. CTRL ALT Delete is now available too! Here's is my conversation with Tom Asacker. Brand success in an era of Digital Darwinism. The Business of Belief. Sandbox Wisdom. A Clear Eye For Branding. Follow Tom on Twitter. This week's music: David Usher 'St. Lawrence River'. Get David's song for free here: Artists For Amnesty. Download the Podcast here: Six Pixels Of Separation - The Mirum Podcast - Episode #456 - Host: Mitch Joel. Tags: a clear eye for branding advertising podcast audio blog blogging brand branding branding expert business book business podcast david usher digital darwinism digital marketing Facebook google iTunes marketing blog marketing podcast mckinsey mckinsey and company sandbox wisdom the business of belief tom asacker twitter

Welcome to episode #455 of Six Pixels Of Separation - The Mirum Podcast. I have always been skeptical of individuals who proclaim themselves to be futurists. I often joke that I am a presentist. How far into the future can these people see? How far do they really look? Are they ever right? Recently, I was presenting at a private corporate event outside of San Diego, and Gerd Leonhard (the well-known futurist), was speaking after me. With a pending flight home, I could do little more than small talk with Gerd, but agreed to have a discussion about how he helps companies prepare for the inevitable. He is the co-author of The Future of Music, and the author of The End of Control, Music 2.0, Friction is Fiction, and The Future of Content. Gerd if the CEO of The Futures Agency. Enjoy the conversation... Here it is: Six Pixels Of Separation - The Mirum Podcast - Episode #455 - Host: Mitch Joel. Running time: 46:31. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter. Six Pixels of Separation the book is now available. CTRL ALT Delete is now available too! Here's is the my conversation with Gerd Leonhard. The Futures Agency. The Future of Music. The End of Control. Music 2.0. Friction Is Fiction. The Future of Content. Follow Gerd on Twitter. This week's music: David Usher 'St. Lawrence River'. Get David's song for free here: Artists For Amnesty. Download the Podcast here: Six Pixels Of Separation - The Mirum Podcast - Episode #455 - Host: Mitch Joel. Tags: advertising podcast audio blog blogging brand business book business podcast david usher digital marketing Facebook friction is fiction futurist gerd leonhard google iTunes marketing blog marketing podcast music 20 the end of control the future of content the future of music the futures agency twitter