The Market Your Genius Podcast

Is working hard the key to business success? 🤔   In the latest episode of the Market Your Genius podcast, Tracy Litt and Nikki Nash have a raw conversation about the norms that many entrepreneurs take as truth, what’s required to build a 7-figure business, and so much more.   Here are the top 5 takeaways: 1️⃣ Challenge the "norms": As entrepreneurs, we often fall into the trap of accepting societal norms and beliefs as the only way of doing things. It's time to break free from these false paradigms and create our own path to success. Don't just operate on autopilot; be willing to show up differently and challenge the status quo. Remember, what's common isn't necessarily normal. 🚀 2️⃣ Awareness alone is not enough: Awareness is great, but it's not the end-all-be-all. It's essential to take action on the insights and knowledge you gain. Apply what you learn and make a conscious effort to change your behaviors and mindset. Without action, the awareness won't lead to any meaningful transformation. So, let's commit to embodying what we learn and creating real change. 💡💪 3️⃣ You are not your business: It's easy to get caught up in the belief that your self-worth and success are tied directly to your business. But here's the truth: you are inherently whole, worthy, and always enough, regardless of your business's performance. Embrace the understanding that your business is its own entity, and you are not defined solely by its outcomes. Detaching yourself from this mindset allows you to make space for ease and trust. 🌟🤝 4️⃣ Shift from control to ease: The habit of control can hold us back from reaching our full potential. Learning to let go, trust, and delegate is vital for sustainable growth. You must focus your energy on the essential aspects of your business that only you can handle. Allow your team to take on responsibilities and empower them to succeed. Embody ease by embracing mistakes and setbacks as opportunities for growth. Remember, ease is not about external circumstances but a state of mind and being. 🌊✨ 5️⃣ Embrace the power of your team: Building a phenomenal team is crucial for your success as an entrepreneur. Recognize that you cannot do it all alone. Whether you have a small team or a larger one, lean into the support and expertise they provide. Learn to receive help, ask for assistance when needed, and trust in your team's abilities. By doing so, you create an environment that fosters ease, collaboration, and growth. 🤝🚀 Ready to connect with Tracy? Here are the links you need: The Concious Revolution Gala Website Instagram

In this episode, we dive deep into the power of focus and how it can supercharge your business growth, especially in challenging times like we've experienced recently. 🎯 Here are the key takeaways: 1️⃣ Ruthless focus is your superpower: Many businesses that are close to reaching the million-dollar mark struggle to double or triple their growth due to a lack of focus. Being crystal clear about your goals and relentlessly pursuing them is a game changer. Trust me, I've seen the difference firsthand. 🚀 2️⃣ Streamlining and simplicity are key: Businesses that face the most challenges and experience slowdowns are often those that lack focus on their core offerings and systems. When you constantly introduce new products, change your brand, or shift direction, it divides your team's attention and slows down your progress. Focus on creating a well-oiled machine before expanding into new ventures. ⚙️ 3️⃣ Stay aligned with your vision: As a visionary CEO, it's crucial to stay focused on your long-term goals and the vision for your business. Avoid getting sidetracked by shiny new ideas or strategies that don't align with your core mission. Your clarity and unwavering focus will guide your team toward success. 🌟 4️⃣ Audit your focus regularly: Take a moment to reflect on where your focus has been lately. Remember, you attract what you focus on. If you want more from your business, concentrate on fewer goals and pursue them relentlessly. Your limited resources, including your team's time and energy, are better invested when aligned with a single purpose. 📈 So, my friends, make focus your new best friend! 🔥 Visualize and write down what you want your team to laser-focus on. Whether it's revenue growth, client delivery, or increasing profits, ensure everyone is moving in the same direction. Clarity and focus will be your biggest game changers in this current business landscape. 🌍 I've embraced this concept for my own life and business, and I've already witnessed incredible results. 🙌🏼 If you found these tips valuable, leave a review and share the Market Your Genius Podcast with your network. Let's help more entrepreneurs thrive! 🎙️💪🏼 Remember, you've got this! Keep rocking and stay focused. 🚀💼

📢 You made it to the last episode of the Market Your Genius Podcast's Marketing Team Magic series, and let me tell you, it's packed with golden tips on becoming an amazing leader for your marketing team. 💼💪 If you haven't tuned in to the series yet, don't worry! Start from episode #241, where the series is introduced, and let the insights guide you to transform your visionary CEO role and get out of the marketing weeds. 🚀 Now, here are some of the top tips from the final episode of this series that every leader should take to heart: 1️⃣ Understand and develop yourself as a leader: Recognize where you are in your leadership journey and be open to continuous training and growth. Leading a marketing team requires constant improvement and honing of your leadership skills. 📚✨ 2️⃣ Lead by example and embody your expectations: To have an A-team, be the A-leader. Treat your team with respect, guide and mentor them, and avoid being just a taskmaster. Show up as the leader who inspires and empowers your team to achieve greatness. 🌟💼 3️⃣ Build trust: Trust is the foundation of any successful team. Reflect on whether you keep your word, and foster an environment where trust flows both ways. Trusting your team and being trustworthy yourself paves the way for a high-performing and cohesive unit. 🤝💎 4️⃣ Master effective communication: Communication breakdowns can derail progress. Invest in improving your communication skills and create clear channels of communication within your team. Share the company's vision, successes, challenges, and opportunities for growth. 🗣️💬 5️⃣ Celebrate wins and foster positivity: While addressing areas for improvement is crucial, don't forget to acknowledge and celebrate wins. Foster a positive team culture, boost morale, and recognize the good work of your team members. Everyone thrives in an environment that appreciates their efforts. 🎉🙌 6️⃣ Empower your team: Give your team members the freedom to take action, make decisions, and pursue growth opportunities. Encourage calculated risks and experimentation in marketing, while providing a supportive framework for responsible decision-making. 💡💪 These tips will help you become an amazing leader for your marketing team, no matter its size. Remember, you're not just leading a team; you're driving business growth and paving the way for a successful future. 🚀 If you've enjoyed the Market Your Genius Podcast, please consider leaving an honest rating and review. Your support helps more people discover valuable content and determine if the show aligns with their goals. Thank you! 🙏 Remember, you've got this! 💪💼

🚀 Exciting News! 🎉 It's my birthday today, (the day this episode orig. airs) and I'm thrilled to share one of my favorite marketing topics with you on this special day: how to train and develop your marketing team. 🎂 If you are frustrated with your team's performance or unsure if they have the right expertise to take your business to the next level, you'll want to listen to this epsiode! This is part of the Marketing Team Magic Series and if you haven't listened to the first few epsiodes in this series, start with episode 241 to get the full picture. Before you dive into training, remember to prioritize hiring individuals who align with your company's values, culture, and mission. Skills can be developed, but cultural fit is harder to change. So, hire for values and culture first, then focus on skills. Now, let me share five crucial tips for training and developing your team: 1️⃣ Create individualized development plans: Sit down with your employees and understand their professional goals and visions. Identify areas for growth and track their progress regularly. Quarterly check-ins work well to assess their development. 2️⃣ Develop their skills in their job: Provide proper training and support in the areas relevant to their roles. Whether it's social media marketing, content marketing, or strategy, ensure they have access to the latest training resources and courses. 3️⃣ Help them develop their soft skills: Effective communication, leadership, and cultural sensitivities are vital for a successful team. Offer opportunities for personal development in these areas to enhance their overall performance. 4️⃣ Coach them through their challenges: Consider being a coach yourself or finding a suitable coach to guide your team members through their mindset obstacles and personal growth. Group coaching programs or internal coaching roles can be valuable assets. 5️⃣ Encourage them to teach others: After attending a training program, have your team members share their newfound knowledge with others on the team. Teaching reinforces what they've learned and allows others to benefit from their expertise. These are just a few tips to get you started on training and developing your marketing team. I cover in more detail inside this episode!  And after listening, please leave an honest rating and review of the show. We'd love to know what you think and so would others considering to listen to the show. 

In this episode, we continue the Marketing Team Magic Series, and dive into the critical factors for successfully onboarding new team members in your marketing team. 🤝 If you haven't listened to the beginning of the series - head to epsiode 241 to get started. In this episode, we dive into 5 tips for a stellar onboarding process 🌟 : 1️⃣ Introduction to the Company & Offerings: Give new team members a comprehensive overview of the company's vision, their role in bringing that vision to life, and insights into the products, services, target audience, and marketing strategies. Help them understand the company from the inside out. 2️⃣ Define the Role and Expectations: Clearly communicate the specific responsibilities, tasks, and expectations for the new team member. Set goals, key performance indicators (KPIs), milestones, and schedule regular check-ins to ensure alignment with team objectives. 3️⃣ Communication Expectations: Understand how your team member prefers to communicate and share your preferred communication methods. Establish meeting frequencies, such as weekly 1:1s or team meetings, and clarify their intentions and required preparation. 4️⃣ Conversations with Customers: Enable your team members to speak with satisfied customers to gain insights into their experiences, results, and recommendations. These conversations provide valuable information for effective marketing and help team members understand the customer perspective. 5️⃣ Training on the Company Brand: Equip your team members with templates, outlines, and guidelines that reflect your brand's tone of voice, vocabulary, and personality. This ensures consistent representation of the brand and empowers them to create content that resonates with your audience. If you'd like support training or onboarding your marketing team, let's connect. Send me a DM on LinkedIn: https://www.linkedin.com/in/nikkinash/ 

In this epsiode, we continue the Marketing Team Magic Series! Tune in to learn how creating and effectively communicating the company vision to your marketing team is key to their success. We dive into how to create a vision for your company. The best ways to communicate it to your markeitng team and my top 5 tips for ensuring that your marketing team helps make your vision a reality. Make sure you hit the subscribe button so you do not miss another episode in this series. Tell me what you think of the epsiode or send me your questions over on LinkedIn, simply send me a DM: https://www.linkedin.com/in/nikkinash/ 

Welcome back to the Marketing Team Magic series on the Market Your Genius Podcast! In this series, we're exploring how to build, train, and lead a marketing team to help your business grow. In this episode, we dive into the game changing perspective shift Visionary CEOs need to start multiplying their revenue and getting out of the marketing weeds. The first episode of this series is episode 241. Make sure you listen to it if you haven’t already.  Want to connect after listening to this episode? Send me a DM! LinkedIn: https://www.linkedin.com/in/nikkinash/  Instagram: https://www.instagram.com/nikkinashofficial 

Welcome back to the Market Your Genius Podcast! In this episode, we're pulling back the curtain and diving into the hidden challenges of building a marketing team. If you've ever felt frustrated or overwhelmed with your marketing team, you're not alone. Join host Nikki Nash as she uncovers the truth behind marketing team mayhem and shares the five causes that contribute to this chaos. From unmet expectations to communication breakdowns, Nikki reveals the common struggles that visionary CEOs face when it comes to their marketing team. Even if it's a team of 1 part-time VA. But fear not, this episode is part of a series where Nikki provides valuable insights and actionable strategies to transform this mayhem into a joyful and productive environment for both the business owner and their team. So tune in, take notes, and get ready to conquer the challenges of building a marketing team.

If you've plateaued in your business - it could be time for an energetic and capacity change. In this episode, Nikki chats with Lisa Fabrega about the six different types of capacities that entrepreneurs need to expand in order to handle and receive their next level of growth. Lisa Fabrega is a leadership coach who helps ambitious people expand their capacity to handle more growth, wealth & success. To learn more about Lisa, head to her website.

Have you ever hired a VA or Full-time team member and things did not work out? If so, you're not alone. Leading a team of 1 or 100 is not easy for most entrepreneurs. In this episode, join Nikki Nash as she interviews Team Growth Strategist and advisory COO Karen Sergeant on how to effectively lead a team. Learn more about Karen here. Facebook  Instagram For the show notes or to leave a voice memo, head to marketyourgeniuspodcast.com/239