The Market Your Genius Podcast

Are you ready to learn about the magical world of POD FUNNELS? In this episode join host Nikki Nash and the incredible Tara Counterman as they dive deep into this game-changing marketing strategy! In this episode you'll discover: 1️⃣ What a Pod Funnel is. Tara breaks it down for us. 2️⃣ When you should consider implementing a Pod Funnel for your high-ticket offer. 3️⃣ The importance of having a proven offer before launching a Pod Funnel. 4️⃣ How to craft compelling messaging within your Pod Funnel. 5️⃣ Real-life success stories and results from using Pod Funnels. Listen to the full episode to discover how a Pod Funnel can revolutionize your business and help you attract high-ticket clients without the pressure of sales calls. Connect with Nikki on LinkedIn Share this episode with one person you believe will get value from it. Connect with Tara via her website.

You can run a successful business with a full plate! And if you want a dose of inspiration and practical advice on how to do it, this episode is a must-listen. Join Host Nikki Nash as she interviews entrepreneur, author, and mom of six Julie Cole on how to build a profitable and sellable company. Hit play for Julie Cole's journey from identifying a market need to building a successful company provides inspiration and valuable insights into entrepreneurship, work-life balance, and decision-making. Connect with Nikki on LinkedIn Share this episode with one person you believe will get value from it. Connect with Julie via her website. Key Takeaways: * Know Your "Why": Understanding the driving force behind your business is essential. Julie's journey began by recognizing a gap in the market for durable children's labels and desiring a flexible lifestyle to support her family.
 * Setting Boundaries: Learning to say no, establishing clear boundaries, and understanding your own values can help maintain a work-life balance while running a business.
 * Productivity Tips: Julie shares practical productivity tips, including the "touch it once" principle and tackling challenging tasks first, to maximize efficiency.
 * Core Values: Building a business based on core values can guide decision-making, help you align with the right partners and customers, and foster a positive company culture.
 * Embrace Change: Entrepreneurship requires adapting to evolving circumstances and technologies. Embrace change, stay innovative, and remain open to new challenges.

Your business cannot survive without a consistent flow of sales. Yet it can be one of the most frustrating parts of a business. Whether you are doing sales yourself or have a sales team, this episode dives deep into the world of sales, uncovering some incredible insights you won't want to miss. Join host Nikki Nash and seasoned sales expert, Amy Lau, as they have an open conversation about sales. Connect with Nikki on LinkedIn Share this episode with one person you believe will get value from it. Connect with Amy via her website or connect with her on LinkedIn. Key Takeaways: Sales Is a Learnable Skill: No matter how shy or introverted you may be, sales is a skill that can be learned and mastered. Amy's journey from a shy writer to a successful sales leader is proof that anyone can excel in sales. Sales Is About Building Relationships: Sales isn't about pushing products on people; it's about building meaningful relationships and providing value. When you focus on helping and educating your prospects, you create trust and loyalty. Align Sales and Marketing: Sales and marketing should work together seamlessly. When these teams are aligned and share a common vision, your sales efforts become more effective and efficient. Understand Your Product Inside Out: To sell effectively, you must have an in-depth understanding of your product or service. When you can explain the value and benefits clearly, you build credibility with your prospects. Incentivize Your Sales Team: Properly structured incentives are essential for a motivated sales team. Compensation structures should encourage success and reward your salespeople for their hard work.

Most of us are laser-focused on front-end marketing strategies – social media, email lists, webinars, and ads – they're the showstoppers that draw attention. But let's take a moment to consider what happens after the sale. In this episode, Nikki explores the world of post-sale marketing – the often-underestimated realm of client referrals and word-of-mouth magic. Connect with Nikki on LinkedIn. Share this episode with one person you believe will get value from it. Key Takeaways: Marketing Beyond the Sale: Marketing isn't a hand-off to sales; it's a continuum. Discover how a holistic marketing approach involves your clients even after they've purchased. The Client Experience Ecosystem: Building a community that thrives on your brand requires more than just delivering results. Find out why emotional connections, memorable experiences, and deep engagement are crucial. Client Feedback as Marketing Gold: Understand why client feedback isn't just for improvement; it's a strategic asset that fuels your marketing, sales, and client success strategies. Referrals: Your Unlimited Resource: Learn how a positive client experience can fuel limitless referrals, shaping a reputation that's worth its weight in gold. Aligning Marketing, Sales, and Success: The secret sauce to exponential growth lies in synchronizing these three pillars. Discover why a united approach amplifies your brand's reach and impact.

If you want to be a powerful leader, you must first learn how to lead yourself In this episode of the Market Your Genius Podcast, host Nikki Nash interviews coach Andy McDowell about the powerful concept of self-leadership. Discover how to elevate your leadership skills and create a thriving team culture. Here are just a few takeaways from the episode: 1. **Shift from Human Doing to Human Being**: Are you just focused on results, or are you investing in building genuine relationships with your team members? Becoming a true self-leader means valuing the growth of your team members as individuals. 2. **Embrace Authenticity**: Encourage open conversations where team members can admit their areas for improvement and discuss how they're actively working on them. Authenticity breeds trust, loyalty, and a healthier work environment. 3. **Transform Fear, Shame, and Judgment**: Recognize that fear, shame, and judgment are natural emotions, but they can either hinder or drive growth. Instead of avoiding them, create an environment where they can be acknowledged and then transformed into tools for personal development. 4. **Invest in Your Team's Self-Leadership**: Foster self-leadership by providing an emotionally safe space for your team to explore their goals, challenges, and areas for growth. Support them in their journey to become the best versions of themselves. 👉If you haven’t already, make sure you snag a copy of the Market Your Genius book at your favorite bookstore. 🔗 Connect with Nikki on LinkedIn 🔗 Connect with Andy on LinkedIn 🔗 Learn more about Andy on his website  🔗 Listen to his latest podcast episode here

👉 If you're a business owner aiming for growth and building a solid team to achieve your vision, this episode is a must-listen. Laura Workman and Nikki Nash dive deep into the art of leading and motivating teams effectively. This episode is jam-packed with goodness. Here are 5 key takeaways you don't want to miss: 1️⃣ Self-awareness: Before leading others, you must manage your own emotions and identify your strengths and weaknesses. 2️⃣ Onboarding Process: Create a structured and inspiring onboarding process that immerses new team members into your brand, values, and vision. 3️⃣ Development Plan: Design a 30-60-90 day development plan that sets clear goals and expectations for new hires to ensure their success. 4️⃣ Patience & Coaching: Don't expect immediate perfection. Invest time and effort into training and coaching your team to achieve their full potential. 5️⃣ Long-term Thinking: Approach team building with a long-term mindset. Build trust and create an environment where team members thrive and grow with your company. 👉If you haven’t already, make sure you snag a copy of the Market Your Genius book at your favorite bookstore. 🔗 As mentioned in the episode, here is how to get the free DISC assessment and as a bonus, you’ll also get the Energy Rhythm assessment. 🔗 Learn more about Laura on her website.

Ready to cultivate a high-performing team that feels valued, motivated, and empowered? In this episode, host Nikki Nash speaks with leadership expert Dennis LaRue Jr on how to build trust with your team and ultimately get the best performance from your people. This episode is jam-packed with goodness, here are just a few takeaways: 1️⃣ Create a Supportive Environment: As a leader, it's crucial to create an environment where team members feel respected, trusted, and listened to. 2️⃣ Set Realistic Expectations: Unrealistic expectations can lead to high turnover and demotivation. Instead, set clear, realistic expectations for your team members. 3️⃣ Lead with Coaching: Coaching is a powerful leadership style that focuses on empowering and developing individuals. Instead of micromanaging, embrace a coaching mindset. Get out your notebook and tune into this episode! Make sure you hit subscribe to continue the conversation on leadership here in our Rockstar Leadership series. And if you haven’t already, snag a copy of the Market Your Genius book at your favorite bookstore. Can’t wait to connect with Dennis? Here are the links mentioned in this episode: Dennis on LinkedIn Dennis on Facebook Dennis’ Website

🌟 Introducing the Rockstar Leadership Series 🌟 🎧 In this series, we're diving deep into the #1 challenge faced by entrepreneurs like YOU, whether you're scaling from $1M to $10M or beyond: TEAM BUILDING. 🏆 Let's face it – we can't do it all alone. But finding the right team, nurturing their growth, and inspiring them to achieve greatness can be overwhelming. 🤯 But fear not! This series will give you all the tools you need to become the leader your team deserves! 🔥 And if you haven’t already, snag a copy of the Market Your Genius book at your favorite bookstore. Key takeaways from this episode include: 🔹 The importance of understanding your team's aspirations and dreams – it's about more than just task assignments! 🔹 Creating a growth and development plan to propel your team members toward their goals. 🔹 Providing consistent feedback and recognition to empower your team and keep them motivated. 🔹 Setting clear goals and expectations to align everyone with your company's vision. 🔹 Leading by example – be the kind of leader you'd follow! Remember, leadership is a skill that can be learned, and we're going to show you how to become a Rockstar Leader! 🌟 Don't miss this empowering episode! 🎧 Hit that "Subscribe" button to stay up-to-date with all the upcoming interviews featuring expert leaders sharing their insights on trust-building, high-performance teams, effective coaching, and more! 🗣️ I’d love to hear from you - send me a DM on LinkedIn with your biggest takeaway from this episode.

If you don't feel like you're making money from your podcast, know you're not alone. But it doesn't have to be that way. And you don't have to take on sponsors or advertising to make money from your show. Your podcast is an invaluable asset that can drive your business growth. In this episode, Tara Counterman and Nikki Nash discussed some game-changing tips on how to monetize your podcast effectively.  Ready to connect with Tara? Here's how: Website The Podfunnel PWR Podcast  LinkedIn Here are just a few of the tips shared in this episode: 1️⃣ Know Your Launch Schedule: Start by mapping out your launch dates and offers. Determine when you'll be promoting specific products or services to align your podcast content accordingly. This ensures that your podcast becomes a powerful tool in your marketing and sales strategy. 2️⃣ Strategize Your Content: Create content that addresses the beliefs and challenges of your ideal clients. Go beyond pure education and tap into their unspoken thoughts and experiences. By resonating with your audience on a deeper level, you'll build trust and credibility, making them more likely to say "heck yeah!" to your offer. 3️⃣ Strategic Guest Interviews: If you have guest interviews on your podcast, be intentional with your selection. Invite experts who support your methodology and align with the solutions you offer. Showcase success stories from previous clients or team members to reinforce your message. This approach ensures consistency and prevents confusing your audience with conflicting information.

In today's highly discerning market, trust is everything. Customers are looking for genuine value and support before making purchasing decisions. That's why focusing on creating an exceptional client experience can be a game-changer for your business. In this epsiode, host Nikki Nash shares a new perspective on growing business in today's landscape. You can connect with Nikki directly by sending her a message on LinkedIn.  Here are some takeaways from this episode: 1️⃣ Trust is essential in today's economy. Customers want to ensure their investments yield results and receive ongoing support. 2️⃣ Growing a business involves acquiring new customers and retaining existing ones. 3️⃣ Happy clients become a powerful marketing engine, spreading positive word-of-mouth about your business.  4️⃣ Evaluating client retention rates, customer lifetime value, and client satisfaction can help identify growth opportunities. 5️⃣ Partnering with a consultant specializing in customer experience can improve your group programs, online courses, and masterminds. Remember, delivering a gold-standard client experience sets you apart from the competition and establishes your business as a trusted partner. It's time to focus on delighting your clients and reaping the rewards of customer loyalty and organic referrals.