Sales Secrets: Building Trust, Not Pushing Products with Amy Lau | Ep. 256

Your business cannot survive without a consistent flow of sales. Yet it can be one of the most frustrating parts of a business. Whether you are doing sales yourself or have a sales team, this episode dives deep into the world of sales, uncovering some incredible insights you won't want to miss. Join host Nikki Nash and seasoned sales expert, Amy Lau, as they have an open conversation about sales. Connect with Nikki on LinkedIn Share this episode with one person you believe will get value from it. Connect with Amy via her website or connect with her on LinkedIn. Key Takeaways: Sales Is a Learnable Skill: No matter how shy or introverted you may be, sales is a skill that can be learned and mastered. Amy's journey from a shy writer to a successful sales leader is proof that anyone can excel in sales. Sales Is About Building Relationships: Sales isn't about pushing products on people; it's about building meaningful relationships and providing value. When you focus on helping and educating your prospects, you create trust and loyalty. Align Sales and Marketing: Sales and marketing should work together seamlessly. When these teams are aligned and share a common vision, your sales efforts become more effective and efficient. Understand Your Product Inside Out: To sell effectively, you must have an in-depth understanding of your product or service. When you can explain the value and benefits clearly, you build credibility with your prospects. Incentivize Your Sales Team: Properly structured incentives are essential for a motivated sales team. Compensation structures should encourage success and reward your salespeople for their hard work.