Want a rockstar marketing team? Let's take a look at your onboarding process. | Ep. 244

In this episode, we continue the Marketing Team Magic Series, and dive into the critical factors for successfully onboarding new team members in your marketing team. 🤝

If you haven't listened to the beginning of the series - head to epsiode 241 to get started.

In this episode, we dive into 5 tips for a stellar onboarding process 🌟 :

1️⃣ Introduction to the Company & Offerings: Give new team members a comprehensive overview of the company's vision, their role in bringing that vision to life, and insights into the products, services, target audience, and marketing strategies. Help them understand the company from the inside out.

2️⃣ Define the Role and Expectations: Clearly communicate the specific responsibilities, tasks, and expectations for the new team member. Set goals, key performance indicators (KPIs), milestones, and schedule regular check-ins to ensure alignment with team objectives.

3️⃣ Communication Expectations: Understand how your team member prefers to communicate and share your preferred communication methods. Establish meeting frequencies, such as weekly 1:1s or team meetings, and clarify their intentions and required preparation.

4️⃣ Conversations with Customers: Enable your team members to speak with satisfied customers to gain insights into their experiences, results, and recommendations. These conversations provide valuable information for effective marketing and help team members understand the customer perspective.

5️⃣ Training on the Company Brand: Equip your team members with templates, outlines, and guidelines that reflect your brand's tone of voice, vocabulary, and personality. This ensures consistent representation of the brand and empowers them to create content that resonates with your audience.

If you'd like support training or onboarding your marketing team, let's connect. Send me a DM on LinkedIn: https://www.linkedin.com/in/nikkinash/