The Best Idea Yet
The untold stories behind the products you’re obsessed with and the bold risk-takers who made them go viral.How did Birkenstocks go from a German cobbler’s passion project 250 years ago to a starring role in the Barbie movie? Who created that bottle of Sriracha permanently living in your fridge? Did you know the Air Jordans were initially banned by the NBA, or that Super Mario became the best-selling video game character ever thanks to a strategy called “The Infinite Game?” On Wondery’s new weekly podcast The Best Idea Yet, Nick Martell and Jack Crivici-Kramer (hosts of the award-winning daily pop-business podcast, The Best One Yet [TBOY]) have identified the most viral products of all time and reveal their untold origin stories — plus the bold risk-takers who brought them to life. From the Happy Meal to Levi’s 501 jeans, come for the products you’re obsessed with, stay for the business insights that’ll make you the most interesting person at your next brunch.Follow The Best Idea Yet on the Wondery App or wherever you get your podcasts. You can listen to new episodes early and ad-free on Wondery+. Join Wondery+ in the Wondery App, Apple Podcasts or Spotify. Start your free trial by visiting www.wondery.com/links/the-best-idea-yet/ now.
Latest episodes
26 snips
Oct 22, 2024 • 42min
🍄 Super Mario Bros: Nintendo’s Infinite Game | 2
Dive into the colorful origins of Mario, the world's most successful video game character, and discover the surprising connections to Donkey Kong and Popeye. Explore Nintendo’s unique strategy that emphasizes creativity over competition, shaping its evolution from playing cards to a gaming powerhouse. Uncover the innovative birth of Super Mario Bros., where limitations sparked creativity. Enjoy quirky trivia about Mario and the staggering auction prices for rare memorabilia. Get ready for a fun journey through gaming history!
17 snips
Oct 15, 2024 • 42min
🍟 The Happy Meal: A Delicious McMystery | 1
The Happy Meal, with over 35 billion sold, is more than just food; it plays a pivotal role in childhood nostalgia. Discover its debated origins, from a busy mom in Guatemala to an ad man in Kansas City. Dive into McDonald's 'window of loyalty' strategy and learn how they became a leading toy distributor, even outshining Hasbro. The podcast takes you through a journey that reveals the cultural impact of this iconic meal, reshaping fast food forever.
Oct 8, 2024 • 3min
Introducing: The Best Idea Yet
Follow The Best Idea Yet on the Wondery App or wherever you get your podcasts starting October 15th. Listen early and ad-free on Wondery+ starting October 8th. Join Wondery+ in the Wondery App or on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
