
Making It with George, Jamie, and Gwilym
We met as Ali Abdaal employees.
Now, we’re scaling our own creator businesses.
This is Making It, a podcast roundtable discussion exclusively for the faceless people who work behind the camera.
We'll share our experiences as YouTube producers, writers, thumbnail designers, and strategists, revealing the real stories behind working with some of the biggest channels.
Expect honest discussions about getting hired, growing channels, and finding that work-life balance in this fast-paced industry.
Latest episodes

Jul 16, 2024 • 32min
YouTube Strategist Reveals Blueprint For Going Viral
Explore the secrets behind a viral gardening YouTube series! Discover how urgency in titles and thumbnails can skyrocket viewer engagement. Learn the art of crafting evergreen content that remains captivating year after year. Uncover the importance of audience feedback in refining strategies. Plus, hear about the journey from a failed DIY series to a successful ginger growing masterclass, showcasing the power of innovation and adaptation in the ever-evolving YouTube landscape.

Jul 1, 2024 • 33min
How xkcd Got 500k Subscribers In 6 Months
Exploration of creating genuine and captivating content on YouTube, evolution of social media platforms with a focus on XK CDs channel, engaging audience with interesting Q&A, success of short educational videos on YouTube

Jun 6, 2024 • 41min
Is This Podcast Even Working?
In this episode, we review our year-long podcast journey.
Follow Jamie:
🌐 Website - https://jamiewhiffen.co.uk/
🕊️ Twitter - https://twitter.com/WhiffenYT
✉️ Newsletter - https://www.thecreatorstream.com/
Follow Gwilym:
🌐 Website - https://gwilymsw.com/
✉️ Newsletter - https://gwilym.substack.com/
🕊️ Twitter - https://twitter.com/gwilymsw
Follow George:
🌐 Website - https://georgeblackman.com/
🕊️ Twitter - https://twitter.com/GeorgeBlackman_
✉️ Newsletter - https://georgeblackman.com/write-on-time/

May 17, 2024 • 39min
I made $74,324 from my online course. Here’s how.
🧠 Get 20% off your 1of10 subscription (https://1of10.com) using the code "MAKINGIT".
George launched The YouTube Scriptwriter’s Playbook in January. 72 hours later, it had generated $74,423 in revenue (from an email list of only 2500). Today, we break down the biggest lessons from the launch, and the unexpected challenges that arose in the build-up to launch day.
Follow Jamie:
🎥 YouTube - https://www.youtube.com/c/JamieWhiffen/featured
🌐 Website - https://jamiewhiffen.co.uk/
🕊️ Twitter - https://twitter.com/WhiffenYT
✉️ Newsletter - https://www.thecreatorstream.com/
Follow Gwilym:
🌐 Website - https://gwilymsw.com
🕊️ Twitter - https://twitter.com/gwilymsw
✉️ Newsletter - https://gwilym.substack.com
Follow George:
🌐 Website - https://georgeblackman.com/
🕊️ Twitter - https://twitter.com/GeorgeBlackman_
✉️ Newsletter - https://georgeblackman.com/write-on-time/
Listen on:
Apple Podcasts - https://podcasts.apple.com/us/podcast/making-it-with-george-jamie-and-gwilym/id1721712087
Spotify Podcasts - https://open.spotify.com/show/1OjMryLwJgzmxOepxcrXJA

May 13, 2024 • 40min
How To Hire (or Get Hired) in The Creator Economy
What's the best way to hire for your creator business? And if you're the one applying... how do you make a good impression?
Follow Jamie:
🎥 YouTube - https://www.youtube.com/c/JamieWhiffen/featured
🌐 Website - https://jamiewhiffen.co.uk/
🕊️ Twitter - https://twitter.com/WhiffenYT
✉️ Newsletter - https://www.thecreatorstream.com/
Follow Gwilym:
🌐 Website - https://gwilymsw.com
🕊️ Twitter - https://twitter.com/gwilymsw
✉️ Newsletter - https://gwilym.substack.com
Follow George:
🌐 Website - https://georgeblackman.com/
🕊️ Twitter - https://twitter.com/GeorgeBlackman_
✉️ Newsletter - https://georgeblackman.com/write-on-time/

May 11, 2024 • 32min
What Are the Characteristics of a Successful YouTuber?
We've worked with a lot of YouTubers - these are the traits we see most often in the successful ones.
Follow Jamie:
🎥 YouTube - https://www.youtube.com/c/JamieWhiffen/featured
🌐 Website - https://jamiewhiffen.co.uk/
🕊️ Twitter - https://twitter.com/WhiffenYT
✉️ Newsletter - https://www.thecreatorstream.com/
Follow Gwilym:
🌐 Website - https://gwilymsw.com
🕊️ Twitter - https://twitter.com/gwilymsw
✉️ Newsletter - https://gwilym.substack.com
Follow George:
🌐 Website - https://georgeblackman.com/
🕊️ Twitter - https://twitter.com/GeorgeBlackman_
✉️ Newsletter - https://georgeblackman.com/write-on-time/

5 snips
Apr 30, 2024 • 37min
I Closed My $15k /month YouTube Agency. Here’s Why.
George recently closed his $15k p/m scriptwriting agency after only 3 months. Today, Jamie and Gwilym quiz him about the harsh lessons he learned (and what creators should consider before embarking on any major new project.)
Follow Jamie:
🎥 YouTube - https://www.youtube.com/c/JamieWhiffen/featured
🌐 Website - https://jamiewhiffen.co.uk/
🕊️ Twitter - https://twitter.com/WhiffenYT
✉️ Newsletter - https://www.thecreatorstream.com/
Follow Gwilym:
🌐 Website - https://gwilymsw.com
🕊️ Twitter - https://twitter.com/gwilymsw
✉️ Newsletter - https://gwilym.substack.com
Follow George:
🌐 Website - https://georgeblackman.com/
🕊️ Twitter - https://twitter.com/GeorgeBlackman_
✉️ Newsletter - https://georgeblackman.com/write-on-time/

Apr 25, 2024 • 37min
How to Get 5.63M Views in 2 Months
We analyse three of our favourite YouTube channels in recent weeks, asking - what's made them so successful?
Follow Jamie:
🌐 Website - https://jamiewhiffen.co.uk/
🕊️ Twitter - https://twitter.com/WhiffenYT
✉️ Newsletter - https://www.thecreatorstream.com
Follow Gwilym:
🌐 Website - https://gwilymsw.com/
✉️ Newsletter - https://gwilym.substack.com/
🕊️ Twitter - https://twitter.com/gwilymsw
Follow George:
🌐 Website - https://georgeblackman.com/
🕊️ Twitter - https://twitter.com/GeorgeBlackman_
✉️ Newsletter - https://georgeblackman.com/write-on-time/

Apr 22, 2024 • 37min
The Reality of Building a YouTube Scriptwriting Course
We quiz George on what it was really like to write, market, and release his YouTube Scriptwriter's Playbook course.
George's course: https://www.ytsp.co/
Follow Jamie:
🌐 Website - https://jamiewhiffen.co.uk/
🕊️ Twitter - https://twitter.com/WhiffenYT
✉️ Newsletter - https://www.thecreatorstream.com
Follow Gwilym:
🌐 Website - https://gwilymsw.com/
✉️ Newsletter - https://gwilym.substack.com/
🕊️ Twitter - https://twitter.com/gwilymsw
Follow George:
🌐 Website - https://georgeblackman.com/
🕊️ Twitter - https://twitter.com/GeorgeBlackman_
✉️ Newsletter - https://georgeblackman.com/write-on-time/

Apr 2, 2024 • 35min
How To Build a Personal Brand in the Creator Economy
In this episode we discuss whether marketing yourself as "The Writer Guy" or "The Thumbnail Girl" is actually a good idea when trying to grow a business.
We also give our advice for anyone looking to land their first client.
Follow Jamie:
🌐 Website - https://jamiewhiffen.co.uk/
🕊️ Twitter - https://twitter.com/WhiffenYT
✉️ Newsletter - https://www.thecreatorstream.com
Follow Gwilym:
🌐 Website - https://gwilymsw.com/
✉️ Newsletter - https://gwilym.substack.com/
🕊️ Twitter - https://twitter.com/gwilymsw
Follow George:
🌐 Website - https://georgeblackman.com/
🕊️ Twitter - https://twitter.com/GeorgeBlackman_
✉️ Newsletter - https://georgeblackman.com/write-on-time/