
Making It with George, Jamie, and Gwilym
We met as Ali Abdaal employees.
Now, we’re scaling our own creator businesses.
This is Making It, a podcast roundtable discussion exclusively for the faceless people who work behind the camera.
We'll share our experiences as YouTube producers, writers, thumbnail designers, and strategists, revealing the real stories behind working with some of the biggest channels.
Expect honest discussions about getting hired, growing channels, and finding that work-life balance in this fast-paced industry.
Latest episodes

Mar 28, 2024 • 51min
How To Write & Sell an Online Course in 2024
Entrepreneur and author Alex Hormozi shares his successful book and course launch strategies. The podcast also covers updates on a YouTube scriptwriting course, challenges in course creation, mastering YouTube thumbnail design, time management tips for entrepreneurs, starting a cooking and gardening YouTube channel, and nostalgic reflections on past projects.

Mar 23, 2024 • 58min
How We Got Jobs as Ali Abdaal's Scriptwriters
George and Gwilym discuss how they got hired as scriptwriters for Ali Abdaal, and why it's so difficult to find good writers for YouTube channels.
George also opens up about the difficulties he faced finding Ali's tone of voice, while Gwilym reveals the scriptwriting system he and Ali developed that created outlier videos with 5,000,000+ views.
Follow Jamie:
🌐 Website - https://jamiewhiffen.co.uk/
🕊️ Twitter - https://twitter.com/WhiffenYT
✉️ Newsletter - https://www.thecreatorstream.com
Follow Gwilym:
🌐 Website - https://gwilymsw.com/
✉️ Newsletter - https://gwilym.substack.com/
🕊️ Twitter - https://twitter.com/gwilymsw
Follow George:
🌐 Website - https://georgeblackman.com/
🕊️ Twitter - https://twitter.com/GeorgeBlackman_
✉️ Newsletter - https://georgeblackman.com/write-on-time/

Mar 7, 2024 • 37min
YouTube Strategists React To Zac Alsop's Viral Videos
In this episode we react to Zac Alsop's latest viral video.
Follow Jamie:
🌐 Website - https://jamiewhiffen.co.uk/
🕊️ Twitter - https://twitter.com/WhiffenYT
✉️ Newsletter - https://www.thecreatorstream.com
Follow Gwilym:
🌐 Website - https://gwilymsw.com/
✉️ Newsletter - https://gwilym.substack.com/
🕊️ Twitter - https://twitter.com/gwilymsw
Follow George:
🌐 Website - https://georgeblackman.com/
🕊️ Twitter - https://twitter.com/GeorgeBlackman_
✉️ Newsletter - https://georgeblackman.com/write-on-time/

Mar 1, 2024 • 44min
How We’re Using AI to Make YouTube Videos
In this episode we talk about all things AI, and the potential threat it poses to YouTube creators.
Follow Jamie:
🌐 Website - https://jamiewhiffen.co.uk/
🕊️ Twitter - https://twitter.com/WhiffenYT
✉️ Newsletter - https://www.thecreatorstream.com
Follow Gwilym:
🌐 Website - https://gwilymsw.com/
✉️ Newsletter - https://gwilym.substack.com/
🕊️ Twitter - https://twitter.com/gwilymsw
Follow George:
🌐 Website - https://georgeblackman.com/
🕊️ Twitter - https://twitter.com/GeorgeBlackman_
✉️ Newsletter - https://georgeblackman.com/write-on-time/

Feb 23, 2024 • 31min
Should You Start a Vlog in 2024?
Sam Sulek recently took the internet by storm with his simple, minimally edited vlogs. So today we're asking: are YouTube vlogs back to stay? And if so, who should start one?
Follow Jamie:
🌐 Website - https://jamiewhiffen.co.uk/
🕊️ Twitter - https://twitter.com/WhiffenYT
✉️ Newsletter - https://www.thecreatorstream.com
Follow Gwilym:
🌐 Website - https://gwilymsw.com/
✉️ Newsletter - https://gwilym.substack.com/
🕊️ Twitter - https://twitter.com/gwilymsw
Follow George:
🌐 Website - https://georgeblackman.com/
🕊️ Twitter - https://twitter.com/GeorgeBlackman_
✉️ Newsletter - https://georgeblackman.com/write-on-time/

Feb 17, 2024 • 37min
What It's Like Working in the Creator Economy
In this episode, Jamie and Gwilym have a candid discussion about working in the creator economy.
Jamie opens up about the reality of his work schedule, often stretching up to 12-14 hours a day.
We also talk about having a diversified income, and how to stay focused while juggling multiple tasks and responsibilities.
Follow Jamie:
🌐 Website - https://jamiewhiffen.co.uk/
🕊️ Twitter - https://twitter.com/WhiffenYT
✉️ Newsletter - https://www.thecreatorstream.com
Follow Gwilym:
🌐 Website - https://gwilymsw.com/
✉️ Newsletter - https://gwilym.substack.com/
🕊️ Twitter - https://twitter.com/gwilymsw
Follow George:
🌐 Website - https://georgeblackman.com/
🕊️ Twitter - https://twitter.com/GeorgeBlackman_
✉️ Newsletter - https://georgeblackman.com/write-on-time/

Jan 24, 2024 • 32min
How to Start a Newsletter in 2024
In this episode of Making It, Gwilym asks Jamie and George for advice on starting his creator economy newsletter.
We cover the basics of starting and growing a newsletter, including content strategy, audience engagement, and which platform to use (Substack vs ConvertKit vs Beehiiv?).
Jamie and George both share their insights from 1+ years of writing their own newsletters.
🚀 Sign up to our newsletters:
Gwilym - https://gwilym.substack.com
Jamie - https://www.thecreatorstream.com/
George - https://georgeblackman.com/write-on-t...

4 snips
Jan 17, 2024 • 43min
How to Hire a YouTube Team in 2024
This podcast explores strategies for hiring a YouTube team, including finding and hiring talented individuals, transitioning from traditional writing to YouTube scripts, and the potential impact of AI in influencer marketing and content creation. The hosts also discuss the future of AI in writing, music, and virtual reality.

4 snips
Jan 2, 2024 • 41min
How to Monetise your Newsletter with Just 1,000 Subscribers
George recently earned an amazing $6,000 in only three days by pre-launching his YouTube scriptwriting course… with only 900 subscribers on his newsletter.
In this episode we’ll break down George's strategy, how he started writing a course in the first place, and give advice on monetising your audience as a creator.
Follow Jamie - https://jamiewhiffen.co.uk/
Follow Gwilym - https://gwilymsw.com
Follow George - https://georgeblackman.com/

Dec 15, 2023 • 50min
If I Wanted to Work for a YouTuber in 2024, I’d Do This...
In the first episode of Making It, Jamie, George and Gwilym reveal how they got hired by Ali Abdaal as full-time employees in 2021, and how they’ve continued to work with multi-million subscriber YouTubers over the last year as they build their own creator businesses.
If you want to work in the creator economy in 2024, whether that’s as a thumbnail designer, a channel manager, a scriptwriter, or anything else… the insights from this episode will give you the behind-the-scenes info that most people don’t know.
Follow Jamie:
🌐 Website - https://jamiewhiffen.co.uk/
🕊️ Twitter - https://twitter.com/WhiffenYT
✉️ Newsletter - https://www.thecreatorstream.com/
Follow Gwilym:
🌐 Website - https://gwilymsw.com
🕊️ Twitter - https://twitter.com/gwilymsw
Follow George:
🌐 Website - https://georgeblackman.com/
🕊️ Twitter - https://twitter.com/GeorgeBlackman_
✉️ Newsletter - https://georgeblackman.com/write-on-time/