
Making It with George, Jamie, and Gwilym
We met as Ali Abdaal employees.
Now, we’re scaling our own creator businesses.
This is Making It, a podcast roundtable discussion exclusively for the faceless people who work behind the camera.
We'll share our experiences as YouTube producers, writers, thumbnail designers, and strategists, revealing the real stories behind working with some of the biggest channels.
Expect honest discussions about getting hired, growing channels, and finding that work-life balance in this fast-paced industry.
Latest episodes

Jun 4, 2025 • 33min
YouTube Strategist Reveals: How To Get 1M+ View Video Ideas
Discover how to generate viral video ideas for YouTube with insights on captivating titles and eye-catching thumbnails. Learn the art of crafting engaging content, as the hosts analyze popular tutorials and explore the nuances of tech reviews. They discuss revitalizing strategies for established themes and emphasize the importance of relatability in keeping audiences engaged. Hear tips on leveraging AI for title creation while balancing intrigue and clarity to boost click-through rates and viewer retention.

Apr 5, 2025 • 39min
How James Hoffmann Got 2.3M Subscribers
We analyse three channels that are doing something unique on YouTube... James Hoffmann, Joseph Tsar, and United People's TV.Follow Jamie:🌐 Website - https://jamiewhiffen.co.uk/✉️ Newsletter - https://www.thecreatorstream.com/🕊️ Twitter - https://twitter.com/WhiffenYTFollow Gwilym:🌐 Website - https://gwilymsw.com/✉️ Newsletter - https://gwilym.substack.com/🕊️ Twitter - https://twitter.com/gwilymswFollow George:🌐 Website - https://georgeblackman.com/✉️ Newsletter - https://georgeblackman.com/write-on-time/🕊️ Twitter - https://twitter.com/GeorgeBlackman_Listen on:Apple Podcasts - https://podcasts.apple.com/us/podcast/making-it-with-george-jamie-and-gwilym/id1721712087Spotify Podcasts - https://open.spotify.com/show/1OjMryLwJgzmxOepxcrXJA

Feb 13, 2025 • 54min
How To Get Your First Paid Sponsorship (Beginner's Guide)
In this episode, we asked sponsorship coach Justin Moore to walk us step-by-step through the best way to get your first paid sponsorship as a creator.Justin has generated over $5M in brand partnerships for creators. He's also a good friend of the channel!🧲 Order Justin's new book Sponsor Magnet here: https://www.sponsormagnet.comFollow Justin:X: https://x.com/justinmooretfamInstagram: https://www.instagram.com/creatorwizardLinkedIn: https://www.linkedin.com/in/justinnmoore/ Follow Jamie:🌐 Website - https://jamiewhiffen.co.uk/✉️ Newsletter - https://www.thecreatorstream.com/🕊️ Twitter - https://twitter.com/WhiffenYTFollow Gwilym:🌐 Website - https://gwilymsw.com/✉️ Newsletter - https://gwilym.substack.com/🕊️ Twitter - https://twitter.com/gwilymswFollow George:🌐 Website - https://georgeblackman.com/✉️ Newsletter - https://georgeblackman.com/write-on-time/🕊️ Twitter - https://twitter.com/GeorgeBlackman_

Jan 10, 2025 • 39min
YouTube Strategists Answer Your Biggest Questions
Discover the secrets to maximizing YouTube success! The hosts dive into community-focused versus growth-oriented content strategies and reveal which metrics drive performance. Learn how to streamline video production for efficiency and boost engagement with insightful analytics. Plus, enjoy a lighthearted debate on who would thrive in a zombie apocalypse! They also share their creative aspirations and the joy of content creation, reminding us to balance fun and authenticity in our journey.

Dec 3, 2024 • 32min
Strategists Reveal: How to Grow Your YouTube Channel in 2025
Discover effective strategies to grow a new YouTube channel and the importance of intentional planning in a competitive landscape. Learn how to navigate video creation by understanding your target audience while balancing successful content formats with experimentation. Explore innovative ideation techniques by analyzing competitors and using resources like oneoften.com for trending content. Revitalize underperforming videos by repackaging and optimizing them. Finally, master video production coordination through strategic planning and collaborative processes.

Nov 15, 2024 • 44min
YouTube Scriptwriter Reveals Viral Writing System
Discover the secrets behind compelling YouTube scripts from a pro with over 25 million views. Learn why structure matters and how to engage audiences through storytelling. The discussion dives into the balance of planned scripts versus spontaneous creativity. They also tackle common challenges creators face and share personal tips for refining content. Get ready to unlock strategic payoffs that keep viewers hooked while ensuring your message remains memorable and visually appealing!

5 snips
Nov 15, 2024 • 46min
YouTube Strategist Reveals Viral Thumbnail System
Thumbnails are the secret sauce for YouTube success! Dive into the psychology behind what makes viewers click. Discover creative strategies for impactful designs, from mood boards to the 'rule of three.' Learn how enticing visuals, even wacky ones, can spark interest. Sketching before digitizing is a game-changer for creativity. Balance efficiency with originality to craft eye-catching thumbnails that resonate with your audience. Plus, A/B testing is a must for refining your approach!

Oct 11, 2024 • 46min
How I Grew to 100,000 Subscribers on YouTube
Jamie Whiffen, a YouTube content creator who nearly hit 100,000 subscribers, shares his journey from starting a channel at 12 to working alongside prominent creators like Ali Abdaal. He dives into crucial lessons on audience engagement, the financial potential of content creation, and the importance of hands-on experience. Jamie also discusses the evolving creator economy, offering insights on diversifying income sources beyond AdSense, and finding fulfillment amidst the pressures of strict uploading schedules. A must-listen for aspiring creators!

Sep 10, 2024 • 33min
We Spent $800 on a YouTube Conference. Is VidSummit Worth It?
Jamie Whiffen, a dedicated YouTube content creator, joins engaging writer Gwilym and insightful creator George Blackman to share their experiences at VidSummit in Dallas. They discuss the power of networking and the inspiration ignited by the event. Interesting strategies for keeping the conference energy alive, like recording voice memos, are explored. The trio highlights the contrast in experiences for beginner and seasoned creators and dive into workshop takeaways, addressing the need for clear, actionable advice in the creator community.

Aug 20, 2024 • 59min
Ranking Every YouTube Job
We ranked every job you can have on YouTube...
Follow Jamie:
🌐 Website - https://jamiewhiffen.co.uk/
✉️ Newsletter - https://www.thecreatorstream.com/
🕊️ Twitter - https://twitter.com/WhiffenYT
Follow Gwilym:
🌐 Website - https://gwilymsw.com/
✉️ Newsletter - https://gwilym.substack.com/
🕊️ Twitter - https://twitter.com/gwilymsw
Follow George:
🌐 Website - https://georgeblackman.com/
✉️ Newsletter - https://georgeblackman.com/write-on-time/
🕊️ Twitter - https://twitter.com/GeorgeBlackman_