

Making It with George, Jamie, and Gwilym
Making It with George, Jamie, and Gwilym
We met as Ali Abdaal employees.
Now, we’re scaling our own creator businesses.
This is Making It, a podcast roundtable discussion exclusively for the faceless people who work behind the camera.
We'll share our experiences as YouTube producers, writers, thumbnail designers, and strategists, revealing the real stories behind working with some of the biggest channels.
Expect honest discussions about getting hired, growing channels, and finding that work-life balance in this fast-paced industry.
Now, we’re scaling our own creator businesses.
This is Making It, a podcast roundtable discussion exclusively for the faceless people who work behind the camera.
We'll share our experiences as YouTube producers, writers, thumbnail designers, and strategists, revealing the real stories behind working with some of the biggest channels.
Expect honest discussions about getting hired, growing channels, and finding that work-life balance in this fast-paced industry.
Episodes
Mentioned books

Jul 31, 2025 • 29min
YouTube Strategest Reveals: How To Go Viral (for small channels)
Dive into the world of YouTube success with insights on crafting engaging content. Discover how contrarian beliefs can spark viewer interest and the art of creating catchy video titles and thumbnails. Learn effective strategies for collaborating with editors and designers to maximize engagement. The importance of A/B testing and branding in thumbnails is emphasized, along with tips for developing captivating video hooks that strike a balance between curiosity and clarity. It's all about elevating your channel to new heights!

Jul 31, 2025 • 36min
How Dr. Mike Israetel Got 2M+ Subscribers In 1 Year
Discover how Dr. Mike Israetel skyrocketed to 2.9 million subscribers by mixing humor with science in critiquing celebrity workouts. Explore the importance of authentic audience connections and strategic content delivery for success in the fitness niche. The creators also dive into innovative monetization techniques, like integrating promotions seamlessly within engaging video content. Plus, enjoy insights into quirky DIY projects and the evolution of personal storytelling in the crafting community, emphasizing authenticity over flash.

Jul 28, 2025 • 35min
How to Get More Subscribers WITHOUT Posting Videos
Discover the hidden strategy of using the Community Tab to boost YouTube engagement and subscribers without posting more videos. The hosts share success stories that showcase how strategic posts can outperform new uploads. Learn effective techniques for harnessing this underutilized feature, including polls and quick tips to keep your audience engaged. They also discuss the benefits and drawbacks of YouTube's Premiere feature, and provide insights on overcoming creative barriers in content creation.

Jul 7, 2025 • 31min
How We Engineered a Video to 1.7M Views in 5 Days
Fix your titles, thumbnails, and video ideas for more views: https://startgettingviews.com/Level up your YouTube production process: https://gwilym.substack.com/Get simple, actionable scriptwriting tips: https://www.georgeblackman.com/write-on-timeHow do you engineer a YouTube video to go viral on purpose? In this episode, we break down the exact title, thumbnail, and audience psychology behind a gardening video that hit 2.4 million views in 2 weeks.You’ll learn how to turn one hit video into a repeatable series, why appealing to the “lazy audience” works across any niche, and how to reverse-engineer your channel’s top performers into a scalable growth system.

7 snips
Jul 1, 2025 • 34min
YouTube Scriptwriter Reveals ChatGPT Writing System
Dive into the world of AI tools that streamline YouTube scriptwriting, making it faster and more engaging. Discover how utilizing audience avatars can sharpen your content strategy and enhance viewer engagement. Explore the aftermath of viral success, where creators grapple with audience retention and shifting content directions. Lastly, learn about the innovative Retention Reviewer tool, which predicts viewer drop-off points and helps refine your scripts using real-time data. Enhance your creative game with these valuable insights!

9 snips
Jun 4, 2025 • 33min
YouTube Strategist Reveals: How To Get 1M+ View Video Ideas
Discover how to generate viral video ideas for YouTube with insights on captivating titles and eye-catching thumbnails. Learn the art of crafting engaging content, as the hosts analyze popular tutorials and explore the nuances of tech reviews. They discuss revitalizing strategies for established themes and emphasize the importance of relatability in keeping audiences engaged. Hear tips on leveraging AI for title creation while balancing intrigue and clarity to boost click-through rates and viewer retention.

Apr 5, 2025 • 39min
How James Hoffmann Got 2.3M Subscribers
We analyse three channels that are doing something unique on YouTube... James Hoffmann, Joseph Tsar, and United People's TV.Follow Jamie:🌐 Website - https://jamiewhiffen.co.uk/✉️ Newsletter - https://www.thecreatorstream.com/🕊️ Twitter - https://twitter.com/WhiffenYTFollow Gwilym:🌐 Website - https://gwilymsw.com/✉️ Newsletter - https://gwilym.substack.com/🕊️ Twitter - https://twitter.com/gwilymswFollow George:🌐 Website - https://georgeblackman.com/✉️ Newsletter - https://georgeblackman.com/write-on-time/🕊️ Twitter - https://twitter.com/GeorgeBlackman_Listen on:Apple Podcasts - https://podcasts.apple.com/us/podcast/making-it-with-george-jamie-and-gwilym/id1721712087Spotify Podcasts - https://open.spotify.com/show/1OjMryLwJgzmxOepxcrXJA

Feb 13, 2025 • 54min
How To Get Your First Paid Sponsorship (Beginner's Guide)
In this episode, we asked sponsorship coach Justin Moore to walk us step-by-step through the best way to get your first paid sponsorship as a creator.Justin has generated over $5M in brand partnerships for creators. He's also a good friend of the channel!🧲 Order Justin's new book Sponsor Magnet here: https://www.sponsormagnet.comFollow Justin:X: https://x.com/justinmooretfamInstagram: https://www.instagram.com/creatorwizardLinkedIn: https://www.linkedin.com/in/justinnmoore/ Follow Jamie:🌐 Website - https://jamiewhiffen.co.uk/✉️ Newsletter - https://www.thecreatorstream.com/🕊️ Twitter - https://twitter.com/WhiffenYTFollow Gwilym:🌐 Website - https://gwilymsw.com/✉️ Newsletter - https://gwilym.substack.com/🕊️ Twitter - https://twitter.com/gwilymswFollow George:🌐 Website - https://georgeblackman.com/✉️ Newsletter - https://georgeblackman.com/write-on-time/🕊️ Twitter - https://twitter.com/GeorgeBlackman_

Jan 10, 2025 • 39min
YouTube Strategists Answer Your Biggest Questions
Discover the secrets to maximizing YouTube success! The hosts dive into community-focused versus growth-oriented content strategies and reveal which metrics drive performance. Learn how to streamline video production for efficiency and boost engagement with insightful analytics. Plus, enjoy a lighthearted debate on who would thrive in a zombie apocalypse! They also share their creative aspirations and the joy of content creation, reminding us to balance fun and authenticity in our journey.

Dec 3, 2024 • 32min
Strategists Reveal: How to Grow Your YouTube Channel in 2025
Discover effective strategies to grow a new YouTube channel and the importance of intentional planning in a competitive landscape. Learn how to navigate video creation by understanding your target audience while balancing successful content formats with experimentation. Explore innovative ideation techniques by analyzing competitors and using resources like oneoften.com for trending content. Revitalize underperforming videos by repackaging and optimizing them. Finally, master video production coordination through strategic planning and collaborative processes.


