Making It with George, Jamie, and Gwilym YouTube Strategest Reveals: How To Go Viral (for small channels)
Jul 31, 2025
Dive into the world of YouTube success with insights on crafting engaging content. Discover how contrarian beliefs can spark viewer interest and the art of creating catchy video titles and thumbnails. Learn effective strategies for collaborating with editors and designers to maximize engagement. The importance of A/B testing and branding in thumbnails is emphasized, along with tips for developing captivating video hooks that strike a balance between curiosity and clarity. It's all about elevating your channel to new heights!
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Use Authentic Controversy
- Identify and leverage your sincerely held beliefs that go against conventional wisdom.
- Controversial viewpoints authentic to you can create highly engaging content that stands out.
Collect Title Ideas Constantly
- Collect and note down compelling title ideas and framings whenever you see them.
- Use these collections later, possibly with AI, to craft effective video titles.
Hand-Draw Then Mock Up Thumbnails
- Start thumbnail design by hand-drawing rough concepts to get ideas out.
- Then create mock-ups in a tool like Canva before passing to thumbnail designers.