Buffer Chat: The Podcast

Can you really grow a meaningful following without a social strategy? Brandon Green did — by showing up consistently, staying authentic, and embracing his “no-plan” plan.In this episode of Buffer Chat: The Podcast, Kirsti talks to Brandon Green — Buffer Product Manager by day, musician by night — about how he built a community of musicians on Threads (and sold over $1,500 worth of music in the process).🎧 What you’ll learn:→ How Brandon grew from 0 to 2,000+ engaged followers on Threads→ Why consistency (not strategy) was the key to audience growth→ The creative power of showing up without overthinking it→ How he applies product thinking to independent music marketing→ Why Threads felt like home when other platforms didn’t⸻🔗 Links + Resources:🎶 Listen to Brandon’s music (Kid Lightbulbs) on Bandcamp → 🎶 Listen on Spotify → 🧵 Follow Brandon on Threads → 📚 Read: How Posting Consistently Impacts Engagement → 🛠️ Learn more about Buffer’s Streaks + Goals tools → ⸻🔔 Subscribe to Buffer for more social media tips, tricks, and resources for creators, small businesses, and social media managers.► Get started with Buffer for FREE► Join the Buffer community⸻ 👀 Find us on socialLinkedInInstagramThreadsBlueskyTikTokFacebookMastodon

In this discussion, Tami Oladipo, a content writer at Buffer and LinkedIn creator, shares her journey from a hesitant beginner to a confident creator. She highlights how AI can genuinely enhance productivity without sacrificing authenticity. Tami explores the benefits of consistent posting, effective audience-building strategies, and the best AI tools for writing and video editing. She emphasizes the balance between leveraging AI and maintaining a personal touch, making the case for AI as an invaluable tool for modern creators.

Monetizing on TikTok, you say? Tiffany Yu has done that — and then some. The author, founder, and disability advocate has made more than $160K on TikTok and even landed her own book deal — all without millions of followers.In this episode of Buffer Chat, Tiffany walks us through her journey of growth and monetization and shares tips for creators who want to do the same. ► You will learn:→ Why you don’t need a massive following to land brand partnerships → How to find your niche and grow authentically → The power of series-based content and why consistency beats virality → How to make money on TikTok (beyond brand deals) ----► Links & resources:📖 Read Tiffany’s article on the Buffer blog: 📚 Check out Tiffany’s book, The Anti-Ableist Manifesto🎥 Follow Tiffany on TikTok----🔔 Subscribe to Buffer for more social media tips, tricks, and resources for creators, small businesses, and social media managers.► Get started with Buffer for FREE: https://buffer.com► Join the Buffer community: https://buffer.com/community---- 👀 Find us on socialLinkedIn: https://linkedin.com/company/bufferappInstagram: https://www.instagram.com/bufferThreads: https://www.threads.net/@bufferBluesky: https://bsky.app/profile/buffer.comTikTok: https://www.tiktok.com/@bufferappFacebook: https://facebook.com/bufferappMastodon: https://mastodon.world/@buffer

The time to start building your following on LinkedIn is now! In this episode of Buffer Chat, host Kirsti Lang sits down with Callie Schweitzer, Head of Scaled Programs at LinkedIn, to explore how to become a LinkedIn creator in 2025 — straight from the source. Callie shares expert advice on growing your audience, building an authentic personal brand, and making the most of LinkedIn’s evolving features. Whether you're a beginner dipping your toe into LinkedIn content or an experienced creator looking to take things to the next level, this conversation is packed with practical takeaways and inspiring insights. What you’ll learn: ► Where to start on LinkedIn as a complete beginner ► How to level up as an intermediate creator ► Some ideas of how to lean into LinkedIn video if you're camera-shy ► How companies are empowering "corporate social employees" to become brand ambassadors. ► The place of text-based content on LinkedIn ► Callie's top tip for success within the LinkedIn algorithm ► Some social media trend predictions for 2025 -- ✨ Follow Callie on LinkedIn:   / callieschweitzer   --- 📚 More resources for LinkedIn success: ► The Best Time to Post on LinkedIn to Boost Your Following + Engagement → https://buff.ly/4agdDEa ► LinkedIn Learnings: Advice for Growing Your Audience from the Buffer Team → https://buff.ly/40coPwD ► 20+ LinkedIn Profile Tips (Guaranteed Ways to Stand Out) → https://buff.ly/4aen5aM

Bluesky wants to be a new home for creators, on their terms. 🦋 In this episode of Buffer Chat, host Kirsti Lang sits down with Rose Wang, COO of Bluesky, to explore the platform that’s shaking up social media as we know it. Rose breaks down how Bluesky is different, from empowering users with custom feeds to ensuring creators can truly own their audience and content. She also touches on the platform's plans for subscriptions and how a premium account might work. Whether you’re curious about decentralized platforms or looking for ways to grow your personal brand, this episode offers really helpful guidance for both beginners and intermediate Bluesky users. What you’ll learn: 🌀 How Bluesky’s decentralized model works and why it’s a game-changer for creators. ✨ The power of custom feeds, moderation tools, and Starter Packs to create your ideal online community. 🎨 Why Bluesky is a must for creators — from better organic reach to the promise of monetization 💸 How Bluesky's upcoming subscription model is going to work 🏗️ Features coming to Bluesky in 2025 -- 🦋 Follow Rose on Bluesky: https://bsky.app/profile/rose.bsky.team -- 🌟 Ready to explore Bluesky? Here are some more resources that could help: ► All of Bluesky’s Features (So Far) and How to Use Them: https://buffer.com/resources/bluesky-features ► 7 Bluesky Content Ideas and Tips for Your Next Post: https://buffer.com/resources/bluesky-content-ideas ► The Significance of Bluesky and Decentralized Social Media: https://buffer.com/resources/bluesky-decentralized- - 🔔 Subscribe to Buffer for more social media tips, tricks, and resources for creators, small businesses, and social media managers. ► Get started with Buffer for FREE: https://buffer.com ► Join the Buffer community: https://buffer.com/community -- 👀 Find us on social LinkedIn: https://linkedin.com/company/bufferapp Instagram: https://www.instagram.com/buffer Threads: https://www.threads.net/@buffer Bluesky: https://bsky.app/profile/buffer.com TikTok: https://www.tiktok.com/@bufferapp Facebook: https://facebook.com/bufferapp Mastodon: https://mastodon.world/@buffer

In this episode of Buffer Chat, host Kirsti Lang sits down with Lindsey Gamble — Influencer Marketing and Creator Economy Consultant, Advisor, and Speaker — to tackle one of the biggest questions every creator faces: Which social media platform is right for you? From understanding your audience to leveraging your unique skill set, Lindsey shares helpful insights not just for creators, but social media marketers, and small business owners, too. Whether you're just starting out or trying to optimize your strategy, this episode has you covered. What you’ll learn: ⚡️ How to choose the right platform based on your skills, audience, and goals. 📱 A breakdown of major platforms: Instagram, Tiktok, YouTube, LinkedIn, Threads, and more — who they’re for and where they shine. ✨ The unique opportunities LinkedIn offers for creators in 2025 and beyond. 🦋 Why decentralized platforms like Bluesky and Mastodon are worth exploring. 🔮 Predictions for the future of social media, including LinkedIn short-form video and the evolution of content engagement. --- 👋 Where to find Lindsey: LinkedIn: https://www.linkedin.com/in/lindsey-gamble/ Threads: https://www.threads.net/@lindseygamble_ Website: https://www.lindseygamble.com/

Social Media Strategist and Createrprenuer Jayde Powell explores why building a personal brand is a game-changer for social media professionals. Jayde shares her journey from managing brand accounts to monetizing her own content, earning $30,000 in LinkedIn sponsorships in one year. If you’re a social media pro wondering if you should invest in your personal brand, this episode is for you. What you’ll learn: ⚡️ Why personal branding is a powerful asset for social media managers. 🎨 Practical steps to balance creating for yourself while managing brand accounts. 🎧 Jayde’s workflow for staying consistent without burning out. 🔑 The opportunities personal branding can unlock, from speaking gigs to brand partnerships. --- ✨ Where to find Jayde: LinkedIn: https://buff.ly/3JpIotj Instagram: https://buff.ly/3BcpqWH Creator Tea Talk: https://buff.ly/3ZcrCFD --- 🔔 Subscribe to Buffer for more social media tips, tricks, and resources for creators, small businesses, and social media managers ► Get started with Buffer for FREE: https://buffer.com ► Join the Buffer community: https://buffer.com/community -- 👀 Find us on social Bluesky: https://bsky.app/profile/buffer.com Instagram: https://www.instagram.com/buffer LinkedIn: https://linkedin.com/company/bufferapp TikTok: https://www.tiktok.com/@bufferapp Facebook: https://facebook.com/bufferapp Mastodon: https://mastodon.world/@buffer

In this engaging conversation, Anna Burgess Yang, a solopreneur and content marketing expert in financial technology, shares her secrets for a productive social media presence. She reveals her strategies for building a content backlog with over 400 posts ready to go. Anna emphasizes the importance of time blocking and automation using tools like Trello, Buffer, and Zapier. She also offers tips on maintaining consistency in content creation and overcoming personal challenges, making her insights invaluable for creators and small business owners alike.

How do you define your niche as a creator? Full-time creator Gigi Robinson has hundreds of thousands of followers across platforms — and some unique ideas on niches. In this episode, host Kirsti Lang dives into the evolution of Gigi’s journey from a high school photographer to a powerhouse creator with a thriving online presence — and business. Gigi has a unique approach to creator niches: treating her brand like a “solar system,” with her core identity at the center and various passions orbiting around it. Hear how she blended chronic illness activism, lifestyle content, and her personal brand to build a loyal audience— and how you can find (and grow) your own niche without boxing yourself in. Listen in for tips on: 🎯 Experimenting early to discover your true niche 🛠️ Building a media company mindset and treating your brand like a business 💡 Choosing the right platform (hello, Instagram!) and why LinkedIn might surprise you 💼 Gigi’s best advice for creating content as a new creator or small business Whether you’re a budding creator or a brand looking to make waves, Gigi’s insights are here to guide you on crafting a presence that’s flexible, focused, and impactful. Join us for a fun, insightful conversation on how to navigate — and thrive — in the ever-evolving creator economy. ✨ Gigi on Instagram: instagram.com/itsgigirobinson ✨ Gigi on TikTok: tiktok.com/@itsgigirobinson ✨ Gigi on LinkedIn: linkedin.com/in/gigirobinson