The time to start building your following on LinkedIn is now! In this episode of Buffer Chat, host Kirsti Lang sits down with Callie Schweitzer, Head of Scaled Programs at LinkedIn, to explore how to become a LinkedIn creator in 2025 — straight from the source. Callie shares expert advice on growing your audience, building an authentic personal brand, and making the most of LinkedIn’s evolving features. Whether you're a beginner dipping your toe into LinkedIn content or an experienced creator looking to take things to the next level, this conversation is packed with practical takeaways and inspiring insights. What you’ll learn: ► Where to start on LinkedIn as a complete beginner

► How to level up as an intermediate creator ► Some ideas of how to lean into LinkedIn video if you're camera-shy ► How companies are empowering "corporate social employees" to become brand ambassadors. ► The place of text-based content on LinkedIn ► Callie's top tip for success within the LinkedIn algorithm ► Some social media trend predictions for 2025
-- ✨ Follow Callie on LinkedIn:   / callieschweitzer   --- 📚 More resources for LinkedIn success: ► The Best Time to Post on LinkedIn to Boost Your Following + Engagement → https://buff.ly/4agdDEa ► LinkedIn Learnings: Advice for Growing Your Audience from the Buffer Team → https://buff.ly/40coPwD ► 20+ LinkedIn Profile Tips (Guaranteed Ways to Stand Out) → https://buff.ly/4aen5aM