How To Find Your Niche as a Creator — With Gigi Robinson

How do you define your niche as a creator? Full-time creator Gigi Robinson has hundreds of thousands of followers across platforms — and some unique ideas on niches.

In this episode, host Kirsti Lang dives into the evolution of Gigi’s journey from a high school photographer to a powerhouse creator with a thriving online presence — and business.

Gigi has a unique approach to creator niches: treating her brand like a “solar system,” with her core identity at the center and various passions orbiting around it.

Hear how she blended chronic illness activism, lifestyle content, and her personal brand to build a loyal audience— and how you can find (and grow) your own niche without boxing yourself in.

Listen in for tips on:

• 🎯 Experimenting early to discover your true niche
• 🛠️ Building a media company mindset and treating your brand like a business
• 💡 Choosing the right platform (hello, Instagram!) and why LinkedIn might surprise you
• 💼 Gigi’s best advice for creating content as a new creator or small business

Whether you’re a budding creator or a brand looking to make waves, Gigi’s insights are here to guide you on crafting a presence that’s flexible, focused, and impactful.

Join us for a fun, insightful conversation on how to navigate — and thrive — in the ever-evolving creator economy.

✨ Gigi on Instagram: instagram.com/itsgigirobinson

✨ Gigi on TikTok: tiktok.com/@itsgigirobinson

✨ Gigi on LinkedIn: linkedin.com/in/gigirobinson