Busy Blooming with Tess Barclay

It's time to get your sh*t TOGETHERRRR as a content creator!! Today we're unpacking 8 of the biggest mindsets & habits that I've learned over my entire career on social media that have changed my life grown my following & income and helped me actually enjoy the journey along the way! 👀 We're unpacking content creation routines, mindsets around being the CEO of your business, getting back in the driver's seat & more! 🎉📥 SPONSORCheck out Rella here: https://getrella.com/?via=busyblooming (Use code “BUSYBLOOMING” for 30% off annual plans or 30% off 3 months 💙) ⏱️ CHAPTERS & TIME STAMPS00:00 Intro 03:21 You're Not The Exception to The Rule 06:06 You Are The CEO, Not An Employee07:23 The biggest way you're setting yourself up to fail11:52 Aim for 80% and Messy Consistency 14:55 The 3-Step Simple Content Planning Structure 17:07 Treat Everything in Seasons and Projects 18:35 Grounding in Your Direction and Your Brand 21:44 Deleting Social Media on The Weekends 24:04 After hours: Short-form Summer Re-brand Update 🔗 LINKSStoryblocks: https://www.storyblocks.com/tessbarclayDescript: https://get.descript.com/tessClickUp: https://try.web.clickup.com/tessRiverside: https://riverside.fm/?via=tess-barclayRella: https://getrella.com/?via=busybloomingMy content creator essentials: https://www.amazon.com/shop/tessbarclay/list/2BC4A75G9DJ8F#contentcreation #socialmedia #contentcreatortips

Discover how to build your brand as a content creator in 2025! The conversation dives into crafting a brand book, defining your content identity, and finding your signature vibe. Explore how to organize your content for authenticity and growth without burnout. Learn to create mood boards, establish core values, and develop visual elements that resonate with your audience. Plus, tips on creating signature templates to elevate your unique content style! It's all about stepping into your main character era!

It's time for SHORT-FORM SUMMER RE-BRAND!!! This summer, we're going to re-brand your Instagram & TikTok for July & August 2025 and we're doing it TOGETHER!! ➡️ Check out Storyblocks at https://www.storyblocks.com/tessbarclay to level-up your content!!I’ve built out a full 9-week plan to rebrand your social media by September 1st with a content challenge with a content calendar & today’s episode is the kickoff!!👉 This episode is for you if:•⁠ ⁠Your not loving your TikTok & Instagram content•⁠ ⁠You want a fresh start with content creation & need structure•⁠ ⁠You want to actually grow this summer without burning out•⁠ ⁠You want to step into a new creator era by September!!CHAPTERS & TIME STAMPS00:00 – Intro03:10 – Why I’m doing this challenge (and the 3 rules to follow)04:35 – Rule #1: How to build a sustainable content schedule05:57 – Rule #2: Rebrand your Instagram + TikTok identity07:35 – Rule #3: Weekly planning sessions for consistent content08:43 – The 9-week summer content calendar (full breakdown)10:00 – My exact weekly posting schedule for Instagram & TikTok12:40 – The mindset shift you need before rebranding13:30 – Why summer is the best time to grow on social media14:44 – After Hours: Podcast set-up & HQ marketing lol17:54 – Inside Busy Blooming HQ: What it is!!📥 SPONSORStart your rebrand with Storyblocks (I use it every week — overlays, green screens, sound effects, ALL of it): https://www.storyblocks.com/tessbarclay🎧 LISTEN ON THE PODCASTApple: https://apple.co/3OsCVEKSpotify: http://bit.ly/3CHpmPoAnywhere else: https://pod.link/1565886767📌 FOLLOW USJoin Busy Blooming HQ → https://www.busyblooming.ca/hqBusy Blooming IG → https://www.instagram.com/busybloomingg/Tess IG → https://www.instagram.com/tessbarclay/TikTok → https://www.tiktok.com/@tess.barclay🛍️ Shop templates, merch & more: https://www.busyblooming.ca/shop🔗 LINKSStoryblocks: https://www.storyblocks.com/tessbarclayDescript: https://get.descript.com/tessClickUp: https://try.web.clickup.com/tessRiverside: https://riverside.fm/?via=tess-barclayRella: https://getrella.com/?via=busybloomingMy content creator essentials: https://www.amazon.com/shop/tessbarclay/list/2BC4A75G9DJ8FSome links are affiliate links — I may earn a commission if you sign up (at no extra cost to you!) 💸#contentcreation #socialmedia #rebrand

Explore the transformative power of AI in content creation. Discover how to use ChatGPT as a personal assistant for planning and managing your brand. Learn effective strategies to boost social media engagement and streamline your workflow. The podcast also candidly addresses the emotional challenges of being a content creator, offering insights on managing stress and avoiding burnout. Gain valuable tips on visualizing your goals and bringing your creative vision to life!

We're going into a content creator AUDIT & COACHING session together today!! After 600+ calls with creators and influencers over the last 2 years.. 📥 Get started with Tailor Brands today here: https://tailorbrands.go2cloud.org/aff_c?offer_id=62&aff_id=3305 and you’ll get 35% off LLC plans!.. and we’re unpacking all of them today. From brand identity to content systems, I’m breaking down the biggest reasons I saw creators from 0-5M followers stop growing — and exactly what to do instead. Let’s get into it. 🧠✨👉 This episode is for you if:•⁠ ⁠You’re stuck in a growth rut and feel like your content just isn’t hitting the way it used to•⁠ ⁠You’re doing all the things — posting, editing, following trends — but you still feel stuck•⁠ ⁠You want to build something signature and sustainable, not just go viral once and burn out•⁠ ⁠You’re tired of chaotic content weeks and want a system that actually works for YOUWelcome to the BB office — let’s go to work 💼🎧 LISTEN ON THE PODCASTListen on Apple: https://apple.co/3OsCVEKListen on Spotify: http://bit.ly/3CHpmPoListen anywhere else: https://pod.link/1565886767📥 SPONSORGet started with Tailor Brands today here: https://tailorbrands.go2cloud.org/aff_c?offer_id=62&aff_id=3305 and you’ll get 35% off LLC plans!⸻⏱️ CHAPTERS & TIME STAMPS00:00 – Intro03:14 – CATEGORY 1: Mindset & Identity Mistakes03:45 – Mistake #1: No Clear, Aligned Vision for your BUSINESS05:40 – Mistake #2: Content Has Passion, But No Purpose08:25 – Mistake #3: Not Evolving with the Times10:02 – CATEGORY 2: Brand Strategy Mistakes10:31 – Mistake #4: Nothing signature about your content 13:06 – Mistake #5: Held Hostage by a Brand You’ve Outgrown15:21 – Mistake #6: Don’t Know Who You’re Talking To18:19 – CATEGORY 3: Content Systems19:30 – Solution: Weekly Themes, Series & Templates That Actually Work21:27 – Mistake #7: No priorities with content 22:44 – CATEGORY 4: Technical & Packaging Mistakes23:27 – Mistake #8: Overstimulating Edits 26:20 – Mistake #9: Re-purposing content everywhere28:03 – Mistake #10: Your Content is Too Inward-Focused29:54 – AFTER HOURS: Holding Myself Hostage to a Future Version of Me37:17 – Reminder: You don't need to change to be successful ⸻📌 FOLLOW USBusy Blooming IG → https://www.instagram.com/busybloomingg/Tess IG → https://www.instagram.com/tessbarclay/TikTok → https://www.tiktok.com/@tess.barclay🛍️ Shop templates, merch & more: https://www.busyblooming.ca/shop🔗 OUR LINKSStoryblocks: https://www.storyblocks.com/tessbarclayDescript: https://get.descript.com/tessClickUp: https://try.web.clickup.com/tessSome links in this description are affiliate links, which means we may earn a commission if you choose to sign up—at no extra cost to you!

Today we are going behind the SCENES!! In this episode, I'm unfiltered going through everything behind the scenes of my business & content.. 📥 Check out Storyblocks at https://www.storyblocks.com/tessbarclay to elevate your content!.. how I'm re-branding my social media & business in 2025, how I make income & my income streams, who works at Busy Blooming, my 9-5 to full-time entrepreneur journey, sharing my vision board, my goals, how I'm growing on social media & MORE!!👉 This episode is for you if:•⁠ ⁠You're curious how I make income as a creator + entrepreneur•⁠ ⁠You're interested in the behind the scenes of Busy Blooming, my team & content•⁠ ⁠You want to know my current goals, vision & what I want to do with Busy Blooming & my brand•⁠ ⁠You want to feel less alone navigating your own brand, business, or dream life!🎧 LISTEN ON THE PODCASTListen on Apple: https://apple.co/3OsCVEKListen on Spotify: http://bit.ly/3CHpmPoListen anywhere else: https://pod.link/1565886767🔗 OUR LINKSStoryblocks: https://www.storyblocks.com/tessbarclayDescript: https://get.descript.com/tessClickUp: https://try.web.clickup.com/tessSome links in this description are affiliate links, which means we may earn a commission if you choose to sign up—at no extra cost to you!📥 SPONSORCheck out Storyblocks at https://www.storyblocks.com/tessbarclay to elevate your content!⸻⏱️ CHAPTERS & TIME STAMPS00:00 – Welcome to WORK!! 03:45 – My Journey: University, Early 20s Hustle 9-5 in Toronto04:40 – My Corporate Girlie Era & Dreaming of YouTube06:00 – Starting 9-to-5 Vlogs While at my 9-506:40 – How Busy Blooming started from a FB group 07:36 – Quitting My 9-to-5 at 25: The Messy Truth & Pivots08:20 – Busy Blooming Today: Mission, Vision & The Podcast as its Heart09:25 – HUGE ANNOUNCEMENT: Introducing Busy Blooming HQ!10:26 – My Income Streams & What I'm changing about my business/content15:02 – Meet the Busy Blooming Team! (Including My Husband, Storm!)20:16 – My Current Weekly Priorities & Workflow22:30 – My Unfiltered Vision for Busy Blooming & My Personal Brand 35:22 – My Current Content Strategy Deep Dive (Instagram, YouTube/Podcast & New Setup!)43:38 – AFTER HOURS: More on Busy Blooming HQ + Q&A 50:32 – Q&A: The Real Story of Quitting My 9-to-5 & Early Financial Struggles56:20 – My Goals Now: Redefining Success01:01:40 – Q&A: How I Schedule My Time & Habits I Treat Like Medicine⸻📌 FOLLOW USBusy Blooming IG → https://www.instagram.com/busybloomingg/Tess IG → https://www.instagram.com/tessbarclay/TikTok → https://www.tiktok.com/@tess.barclay🛍️ Shop templates, merch & more: https://www.busyblooming.ca/shop#ContentCreation #9to5 #podcast

Discover how to genuinely grow your YouTube channel in 2025 with fresh strategies! Learn the secrets behind impactful thumbnails, engaging titles, and effective scripts. Navigate the evolving landscape of YouTube's algorithm while using innovative tools like AI for video optimization. Explore how to treat your channel like a business by analyzing analytics and employing A/B testing for better audience connection. Plus, dive into personal reflections on creativity and monetization updates that can transform your channel's journey!

📥 SPONSORGet started with Tailor Brands today → https://tailorbrands.go2cloud.org/aff_c?offer_id=62&aff_id=3305 — and get 35% off LLC plans!👀 ABOUT THIS EPISODEFeeling overwhelmed by the algorithm? Burnt out by content that used to work? Questioning if TikTok is even worth it anymore? You’re not alone.In today’s episode, we’re breaking down the entire state of social media so you know exactly what needs to come across your desk as a creator, brand, or podcaster in 2025.🎯 This episode is for you if:• You’re in a content rut and everything that used to work… doesn’t anymore• You’re trying to grow on Instagram, YouTube, or TikTok but feel like the platforms keep changing• You’re ready to treat social media like a business, but not sure where to start with all the new updatesLet’s unpack what’s actually working right now, the latest algorithm shifts, and how creators can still win in 2025.⏱️ CHAPTERS & TIME STAMPS00:00 – Intro02:42 – What’s the vibe right now on social media?04:55 – ChatGPT is changing what content is working07:00 – The biggest thing that’s working right now10:00 – What’s new on YouTube right now12:30 – YouTube Partner Program monetization update13:30 – Shorts algorithm (why they flop lol)15:00 – What’s working on YouTube right now (algorithm)18:00 – Instagram updates: Edits & Trial Reels19:30 – Trial Reels — what’s going on?!21:00 – What’s working on Instagram now24:00 – How to treat Threads right now26:00 – TikTok ban update & algorithm change28:40 – Final thoughts & wrap up🎧 LISTEN ON THE PODCASTApple Podcasts → https://apple.co/3OsCVEKSpotify → http://bit.ly/3CHpmPoAnywhere else → https://pod.link/1565886767📌 FOLLOW USBusy Blooming IG → https://www.instagram.com/busybloomingg/Tess IG → https://www.instagram.com/tessbarclay/TikTok → https://www.tiktok.com/@tess.barclay🛍️ Shop templates, merch & more → https://www.busyblooming.ca/shop

Growing on social media can make you burnout, compare, spiral, crash-out & you need a reset!! Download the FREE 2025 State of Marketing Report for creators: https://clickhubspot.com/44af5bIt's time to CLOCK-IN!! Feeling burnt out, stuck, or like social media is slowly stealing your soul? 👀 Let’s fix it. In today’s episode, we’re getting cozy (and real) about the emotional side of content creation — burnout, comparison spirals, the ick — and walking through the exact 3-step reset routine I use when I feel totally lost. Then we’re clocking in with Alyssa from  @inspiredmedia_co  to break down the business side of being a creator — selling without the cringe, building trust, and becoming a content PART 1: The Creator Crashout Reset Routine (ft. Tess)00:00 Intro02:22 Everything you feel is SO common!!06:40 The 3-Step Reset Routine Overview07:00 Step 1: Take a real break (and why it’s productive)13:45 Step 2: Recalibrate your GPS (your big scary vision)21:20 Step 3: Set habits & priorities to stay on trackPART 2: Content CEO Era with Alyssa (@inspiredmedia_co)24:33 Alyssa’s here!! Let’s talk about the hard parts of building a content biz29:52 How to sell online without the ick30:23 Tips ≠ Trust: Why people actually buy from you30:57 “I watched one video and I booked” — building brand trust33:14 Custom strategies vs. generic advice (and why clients love it)35:30 Lifestyle Pillars 101: What to share (and what to gatekeep)40:19 Personality vs. Personal: How to show up without oversharing43:45 Ready to outsource? Here’s when to hire & how to let goCEO.👉 This episode is for you if: • You’re in a rut (or mid-spiral lol) • You’re comparing yourself to other creators/entrepreneurs • You feel like you have no idea what you're doing/lost • You sell services, products, or courses as a creator🎧 LISTEN ON THE PODCASTApple: https://apple.co/3OsCVEKSpotify: http://bit.ly/3CHpmPoOther platforms: https://pod.link/1565886767📥 SPONSOR: HUBSPOTDownload the FREE 2025 State of Marketing Report for creators: https://clickhubspot.com/44af5bEPISODES MENTIONED Weekly work routine: https://www.youtube.com/watch?v=dJpDP1WVjdg&t=38sBuilding income streams: https://www.youtube.com/watch?v=Px86V1Qop2s&t=1165s&pp=0gcJCYQJAYcqIYzvFOLLOW ALYSSAThe Inspired Media Podcast: https://pod.link/1730433175Our episode together on YouTube!! https://www.youtube.com/watch?v=dgwjaf5rEv4&t=35s&ab_channel=Alyssa%2BInspiredMediaCo.Instagram: https://www.instagram.com/inspiredmediaco/TikTok: https://www.tiktok.com/@inspiredmediaco⸻⏱️ 📌 FOLLOW US Busy Blooming on IG → https://www.instagram.com/busybloomingg/Tess on IG → https://www.instagram.com/tessbarclay/TikTok → https://www.tiktok.com/@tess.barclay🛍️ Shop tools, templates & merch: https://www.busyblooming.ca/shop

LIFESTYLE CREATORS - It’s time to go to WORK!! We are joined today with Alyssa, also known as InspiredMediaCo on TikTok & Instagram to dive into the lifestyle creator universe and breaking down exactly how to grow as a lifestyle creator & influencer in 2025 – even if you’re starting from scratch. If you have “lifestyle” written anywhere in your content strategy, this episode is truly for YOU. Alyssa is breaking down for us Why old-school vlogs don’t work anymoreWhat it actually means to be a lifestyle creator in 2025How to create “unselfish vlogs” and add storytelling + conflict to your contentThe concept of niching down within yourself (!!!)→ Repeating yourself on purpose, signature content series, and building your legacyPLUS how to create content faster without burning outAfter work, I dive into a little chat about the podcast trip to LA (+, going to Dear Media!!), Q2 content plan & my final "30-day Instagram Challenge" results!FOLLOW ALYSSAThe Inspired Media Podcast: https://pod.link/1730433175Our episode together!! https://open.spotify.com/episode/4FabBiPRj5M3zVMHtm1Avo?si=ZB2Mpva_QgqAsQnMEkZ7Fg Instagram: https://www.instagram.com/inspiredmediacoTikTok: https://www.tiktok.com/@inspiredmediaco JOIN 30-DAY INSTAGRAM CHALLENGE: https://www.youtube.com/watch?v=rASyMZpjFbc&t=1098sTIME STAMPS00:00 Intro4:40 Alyssa joins us!!6:00 What is a lifestyle creator in 2025?8:00 Why day-in-my-life vlogs aren’t enough anymore10:00 “Unselfish vlogs” – how to vlog in a way that actually performs12:45 The secret to making your vlogs more interesting14:30 Do you have to vlog to be a lifestyle creator? (Spoiler: no)17:00 Niching down within yourself – why this changes everything21:17 Signature style series – how to stand out as a lifestyle creator23:45 What makes a brand memorable on social media26:00 Why repeating yourself online is a good thing 28:00 Balancing your CEO brain vs creative heart as a creator30:00 Cutting your inspo scrolling in HALF31:30 How to implement the lifestyle method as a creator 35:55 Post-work social: LA podcast trip mini-recap 37:43 45-day challenge for Q2?? 39:11 Instagram challenge update⋒ FOLLOW BUSY BLOOMING ⋒TikTok: https://www.tiktok.com/@busybloominggInstagram: https://www.instagram.com/busybloomingg/LinkedIn: https://www.linkedin.com/company/busy-blooming/Join the community: https://www.busyblooming.ca/⋒ FOLLOW TESS ⋒Instagram: https://www.instagram.com/tessbarclay/TikTok: https://www.tiktok.com/@tess.barclay⋒ ABOUT US ⋒Welcome to the Busy Blooming YouTube channel! Every week, we host our podcast show, Busy Blooming to give you the energy, advice & motivation you need to build your brand, content & business! You will also find vlogs from our founder, Tess Barclay, of working at Busy Blooming in Toronto, behind the scenes of our events & more!