Welcome to WORK! Today I'm breaking down the difference between being an influencer and content creator and how to grow differently as each! The difference between the two, the content strategies, end goals, mindset etc. - this has been the BIGGEST change for me that helped me skyrocket my growth 100k+ followers on TikTok in one year after this one mindset switch!
⏱️ CHAPTERS & TIME STAMPS

00:00 Intro
4:50 Influencer vs. content creator: The "spotlight" difference
10:11 The content strategy difference & end goals
12:35 Lifestyle influencers
14:13 Yes, there are random creators lol
15:35 Sharing personal life vs. personality
17:25 Content ideas & trends!
23:01 Instagram rings
25:34 AI content, Meta AI so & Jake Paul AI

Check out Storyblocks (I use it every week — overlays, green screens, sound effects, ALL of it). Right now sign up and get 2 extra months free on annual plans: https://www.storyblocks.com/tessbarclay

Stop trying to be an influencer..you're a CONTENT CREATOR (they're not the same)