Busy Blooming with Tess Barclay

👀 ABOUT THIS EPISODEWant to go full-time as a creator but don’t know where to start? Today we’re unpacking the exact system I would use if I had 0 followers & wanted to become a full-time influencer/content creator by the end of 2025!We’re getting ✨ rigid ✨ about building a super simple business & content strategy you can use every single week — to simplify your workflow, create a solid base, and build from there.After the content workshop, we’re having a little coffee chat about my own experience doing this, why it’s harder than you think to find your “thing” online, and wrapping it all up with an “after work social” 💅🏻 with updates on the podcast, Busy Blooming & more!🎯 This episode is for you if:• You want to grow online but have no idea where to start• You’re overwhelmed trying to balance content & business• You keep hearing “treat it like a business” but don’t know how• You feel like you still don’t know what your niche or “thing” is• You want a system that simplifies everything, weekly⏱️ CHAPTERS & TIME STAMPS00:00 – Intro2:30 – Workshop to create a simple, business-coded content strategy3:16 – The function of your business5:18 – Lifestyle creators - how to define your business function8:06 – Building the person you always talk to (who loves you lol)11:19 – Building a simple brand14:02 – What content you’re going to post14:19 – The social media platform to pick17:33 – Weekly posting structure19:09 – Building out signature content templates22:45 – My biggest mistake treating social media like a business24:51 – Why I would pick ONE thing to be known for when growing26:06 – What if you don’t know what your “thing” is as a creator?28:54 – What’s going on with the podcast & how I’m feeling35:10 – Busy Blooming sweatshirts are live!!36:12 – Exciting things coming up!!37:30 – If you’re overwhelmed with content right now🎧 LISTEN ON THE PODCASTApple Podcasts → https://apple.co/3OsCVEKSpotify → http://bit.ly/3CHpmPoAnywhere else → https://pod.link/1565886767📌 FOLLOW USBusy Blooming IG → https://www.instagram.com/busybloomingg/Tess IG → https://www.instagram.com/tessbarclay/TikTok → https://www.tiktok.com/@tess.barclayLinkedIn → https://www.linkedin.com/company/busy-bloomingJoin the community → https://www.busyblooming.ca/⸻💼 ABOUT USWelcome to the channel! Every week, we host our podcast show, Busy Blooming, to give you the energy, advice & motivation you need to build your brand, content & business! You’ll also find vlogs from our founder, Tess Barclay, behind the scenes at Busy Blooming HQ in Toronto, our events & more!

Discover how to elevate your social media game with essential content-checklists that ensure quality and uniqueness. Learn to avoid generic posts and create a captivating content ecosystem. Get insights on targeting not just current followers, but potential ones too. Fear of repetition? Embrace it with strategic theming while keeping creativity at the forefront. Tune in for transformative tips that shift your mindset and enhance your digital presence!

Get started with Tailor Brands today here: https://tailorbrands.go2cloud.org/aff_c?offer_id=62&aff_id=3305 and you’ll get 35% off LLC plans!WELCOME TO A NEW SERIES!! How to *ACTUALLY* take social media seriously!! I'm so excited to be kicking-off this 4-part series over the next 4 weeks about how to take social media seriously so it can become your business!! Today we're unpacking the internal shift you need to make & we're giving tough-love energy so you can truly start viewing social media and content creation as your business & here's the unfiltered advice you need to hear! TIME STAMPS00:00 Intro 5:58 Re-branding your mindset from a creator8:29 Making the big decision 13:05 Lifestyle influencer businesses 15:25 Stopping your emotions controlling your business17:04 Accepting the reality of your content 19:53 Pushing through resistance 22:59 Numbers vs. ego

It's time to enter your 1M era on Instagram & GROW on Instagram as a content creator in 2025!! Today Tess is breaking down a 30-day Instagram content calendar, strategy & more (based off the 3-month Winter 2025 content strategy) that we're all doing together to grow on Instagram in 30-days - and we're unpacking the Instagram algorithm & how it *actually* works in 2025!FREE CONTENT CALENDAR & CAROUSELS TEMPLATES: https://www.busyblooming.ca/free-30-day-instagram-calendar3-month winter content strategy: https://youtu.be/MqIs7mv6iKILet Clickup help you get more done than 99% of people. Go to https://tryclickup.co/tessbarclay and use my code YOUTUBE to get started for free. If you love Clickup, my code will also give you 20% off for your first year on unlimited and business plans. Offer doesn't expire if you decide to upgrade.⋒ TIME STAMPS ⋒00:00 Intro2:50 Part 1: Your foundation for 30-days5:26 Part 2: Content calendar6:33 The content pillars11:42 Mental health note12:45 How much do you need to post to grow?14:28 What is "good" content for Instagram?17:02 How to post on IG in 2025 (schedule vs. manual)18:16 How to create Instagram carousels18:31 How to create Instagram Reels19:41 The 2025 Instagram algorithm 10123:58 How to get more reach on Instagram⋒ BUILD YOUR VISION ⋒Workbook (Use code: YOUTUBE for 30% off!): https://www.busyblooming.ca/product-page/video-workbook-content-strategy-brand-business-builderVideo to set your foundation/vision: https://youtu.be/2b4OPL4Tl7M⋒ PODCAST LINKS ⋒Listen on Apple: https://apple.co/3OsCVEKListen on Spotify: http://bit.ly/3CHpmPoListen anywhere else: pod.link/1565886767⋒

VIDEOS MENTIONED Weekly theme structure: https://www.youtube.com/watch?v=vPtlHQurTXs&t=298sHow to build income streams from content: https://www.youtube.com/watch?v=Px86V1Qop2s&t=20s⋒ PODCAST LINKS ⋒Listen on Apple: https://apple.co/3OsCVEKListen on Spotify: http://bit.ly/3CHpmPoListen anywhere else: pod.link/1565886767⋒ FOLLOW BUSY BLOOMING ⋒TikTok: https://www.tiktok.com/@busybloominggInstagram: https://www.instagram.com/busybloomingg/LinkedIn: https://www.linkedin.com/company/busy-blooming/Join the community: https://www.busyblooming.ca/⋒ FOLLOW TESS ⋒Instagram: https://www.instagram.com/tessbarclay/TikTok: https://www.tiktok.com/@tess.barclay

Today we're exposing BRAND DEALS in 2025!! How much to charge as an influencer & content creator on social media for brand deals on your media kit & rate card! We're unpacking content rates, usage rights, whitelisting, paid usage & actual rates that I've used as a creator, my friend's rates and how to determine what your rate should be - PLUS negotiation tips!

Discover the essentials of enhancing your social media presence as a content creator in early 2025! Uncover strategies for mindset shifts and seasonal planning. Learn how to effectively engage your audience and spark creative content ideas. Get ready to elevate your brand with actionable insights that set you up for success!

Today we're unpacking the FUTURE OF SOCIAL MEDIA IN 2025!! We're diving into how ChatGPT and the TikTok ban are actually good things for influencers and content creators, the future of YouTube, SnapChat, Instagram, podcasting & TikTok and why 2025 is THE best time to grow as a creator and influencer on social media! ⋒ TIME STAMPS ⋒ 00:00 Intro 3:22 The future of influencer marketing 4:15 The future of TikTok & the ban in 2025 6:24 The future of YouTube in 2025 10:43 The future of Instagram in 2025 14:10 The future of SnapChat in 2025 16:09 How ChatGPT is affecting social media in 2025 19:15 The future of podcasting in 2025 21:38 Why this is good news for creators ⋒ PODCAST LINKS ⋒ Listen on Apple: https://apple.co/3OsCVEK Listen on Spotify: http://bit.ly/3CHpmPo Listen anywhere else: pod.link/1565886767 ⋒ FOLLOW BUSY BLOOMING ⋒ TikTok: https://www.tiktok.com/@busybloomingg Instagram: https://www.instagram.com/busybloomingg/ LinkedIn: https://www.linkedin.com/company/busy-blooming/ Join the community: https://www.busyblooming.ca/ ⋒ FOLLOW TESS ⋒ Instagram: https://www.instagram.com/tessbarclay/ TikTok: https://www.tiktok.com/@tess.barclay

Today we are unpacking your NEW content calendar for 2025 of what you're going to post between Monday-Saturday on Instagram, TikTok, YouTube depending on if you're a short-form or long-form content creator including video ideas, your weekly posting structure & a framework that flows with you (& won't make you burnout!). ⋒ TIME STAMPS ⋒ 00:00 Intro 4:23 Weekly posting structure 8:29: How much content to post 12:37 Short-form weekly calendar (TikTok/Instagram) 19:52 Long-form weekly calendar (YouTube/TikTok/Instagram) 21:37 Weekly content creation checklist 24:07 Posting best practices & content creation tips ⋒ FOLLOW BUSY BLOOMING ⋒ TikTok: https://shorturl.at/anBO8 Instagram: shorturl.at/dhpyO LinkedIn: shorturl.at/bmpPV Join the community: https://www.busyblooming.ca/ ⋒ FOLLOW TESS ⋒ Instagram:   / tessbarclay   TikTok:   / tess.barclay   Book a 1:1 coaching: https://shorturl.at/hFOTX

It’s time to make social media & content creation your 9-5 and build your own business from it in 2025!! Today, Tess is breaking down her 5-step system to making a 100k+ income and salary from social media and content creation breaking down 8 income streams, how to sell coaching & courses (her approach to selling 500+ sessions!), how to land brand deals as a creator in 2025, how to build up passive income streams & of course the mindset you need along the way! TIME STAMPS 00:00 Intro 5:12 How to approach income on social media 8:31 Determining your income streams 10:49 Your content strategy to build an income 16:25 The 8 income streams you can have 19:00 How to sell your coaching & courses 23:54 Digital products & physical products 24:47 Services, events, speaking & memberships 27:09 Making money as an influencer 29:34 How many followers do you need for brand deals? 31:03 How to turn gifted into paid deals 31:33 How much to charge for brand deals? 32:10 How do you get brand deals? 34:47 Adsense & creator fund 37:03 Affiliate links 37:48 Podcasting monetization tip 39:42 Build your vision ⋒ FOLLOW BUSY BLOOMING ⋒ TikTok: https://shorturl.at/anBO8 Instagram: shorturl.at/dhpyO LinkedIn: shorturl.at/bmpPV Join the community: https://www.busyblooming.ca/ ⋒ FOLLOW TESS ⋒ Instagram: https://www.instagram.com/tessbarclay/ TikTok: https://www.tiktok.com/@tess.barclay Book a 1:1 coaching: https://shorturl.at/hFOTX