what’s actually working on Instagram, YouTube & TikTok right now (everything’s changing lol)

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👀 ABOUT THIS EPISODE

Feeling overwhelmed by the algorithm? Burnt out by content that used to work? Questioning if TikTok is even worth it anymore? You’re not alone.

In today’s episode, we’re breaking down the entire state of social media so you know exactly what needs to come across your desk as a creator, brand, or podcaster in 2025.

🎯 This episode is for you if:

• You’re in a content rut and everything that used to work… doesn’t anymore

• You’re trying to grow on Instagram, YouTube, or TikTok but feel like the platforms keep changing

• You’re ready to treat social media like a business, but not sure where to start with all the new updates

Let’s unpack what’s actually working right now, the latest algorithm shifts, and how creators can still win in 2025.

⏱️ CHAPTERS & TIME STAMPS

00:00 – Intro

02:42 – What’s the vibe right now on social media?

04:55 – ChatGPT is changing what content is working

07:00 – The biggest thing that’s working right now

10:00 – What’s new on YouTube right now

12:30 – YouTube Partner Program monetization update

13:30 – Shorts algorithm (why they flop lol)

15:00 – What’s working on YouTube right now (algorithm)

18:00 – Instagram updates: Edits & Trial Reels

19:30 – Trial Reels — what’s going on?!

21:00 – What’s working on Instagram now

24:00 – How to treat Threads right now

26:00 – TikTok ban update & algorithm change

28:40 – Final thoughts & wrap up

🎧 LISTEN ON THE PODCAST

Apple Podcasts → https://apple.co/3OsCVEK

Spotify → http://bit.ly/3CHpmPo

Anywhere else → https://pod.link/1565886767

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