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Sports Media Watch Podcast

Latest episodes

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May 16, 2024 • 46min

NFL takes on CFP, Tom Brady and Greg Olsen, NBA playoff ratings, Caitlin Clark expectations and more

Former NFL tight end Greg Olsen joins the podcast to discuss the NFL schedule release, Tom Brady's potential TV analyst role, NBA playoff ratings, and WNBA debut of Caitlin Clark with the Indiana Fever.
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May 8, 2024 • 48min

NBA media rights: should NBA want WBD or Comcast? Plus: weekend ratings and hot topics

On today's episode, Jon Lewis and Drew Lerner discuss the latest reporting surrounding the NBA media rights negotiations and whether NBC or TNT would be a better partner for the league. Then, the crew jumps into a ratings roundup and takes a look at weekend ratings from the NBA, Kentucky Derby, and NHL. Jon and Drew close out the show with some quick hitters including NBC's U.S. Open coverage plans, MLB on Roku, Michael Irvin, The NFL Today shakeup, ABC's Monday Night Football inventory, and the upcoming WNBA season.Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy
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May 1, 2024 • 54min

Comcast's huge NBA offer, can TNT match, and what it means for the marketplace

On today's episode, Jon Lewis and Drew Lerner dive into all the reporting surrounding NBA rights negotiations. To start, the crew discusses whether NBC's huge bid could mean the end times for the NBA on TNT or if WBD will find a way to match NBC's deal, or split the package between them. They also discuss possible landing spots for the Inside the NBA crew should TNT miss out on NBA rights. Then, Jon and Drew go over NBA playoff ratings thus far, before returning to a discussion of the live sports rights market writ large, debating whether a huge financial windfall for the NBA bodes well for the MLB and NHL when they go back to market.Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy
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Apr 24, 2024 • 55min

NBA media rights and ratings, hot start for Stanley Cup, Howie Schawb and the WNBA

Sports media industry analyst Howie Schawb discusses NBA media rights negotiations, viewership for NBA playoffs and NHL's Stanley Cup, and ESPN under Mark Shapiro. The podcast also touches on Howie Schwab's legacy at ESPN and the current state of the WNBA.
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Apr 17, 2024 • 24min

Caitlin Clark boosts WNBA to 24-year high, NBA playoff preview, Masters ratings recap

On today's episode, Jon Lewis and Drew Lerner lead off the podcast discussing yet another Caitlin Clark viewership feat -- this time with a record-setting WNBA Draft. Then, the crew takes a look at how NBA regular season viewership fared and looks forward to potential playoff scenarios. Jon and Drew close out the show with a discussion on the subpar Masters viewership, and whether the property is facing decline in the future.Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy
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Apr 10, 2024 • 38min

Women's NCAA title game outdraws men's, can the WNBA capitalize, and Norby Williamson's exit

On today's episode, Jon Lewis and Drew Lerner lead off the show with a March Madness viewership discussion, headlined by the massive rating for South Carolina-Iowa in the women's tournament and why the WNBA can't seem to capitalize on the successes of women's college basketball. Then the crew turns its focus to the men, where UConn-Purdue finished a tick up from last year's title game. Jon and Drew close out the show with a discussion of Norby Williamson's departure from ESPN.Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy
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Apr 3, 2024 • 52min

Iowa-LSU record audience, reviewing ESPN's coverage, and can the Caitlin Clark phenomenon be repeated?

On today's episode, Jon Lewis and Drew Lerner dive deep into the record-setting viewership for Iowa-LSU. The crew covers the 12.3m viewers number in context, what this number means for the Final Four games this Friday, where expectations should be set for women's college basketball next season without Caitlin Clark, and if this was the most heavily anticipated viewership number ever. Then, Jon and Drew discuss whether or not ESPN's broadcast of the game was able to meet the moment. They also go over numbers for last weekend's men's Elite Eight and the impact of the Easter holiday on out-of-home viewing before closing out the show with a discussion on what it would take to replicate a phenomenon like Caitlin Clark.Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy
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Mar 27, 2024 • 40min

March Madness ratings, Kim Mulkey, NFL on Christmas and sports betting scandals

On today's episode, Jon Lewis and Drew Lerner discuss viewership for both the men's and women's NCAA Tournaments, including Caitlin Clark and Iowa's record-setting numbers, and how the chalky setup for both tournaments can lead to strong viewership here on out. The crew also discusses the impending Washington Post story on Kim Mulkey and a potential Iowa-LSU rematch in the Elite 8. Jon and Drew then shift to the NFL's announcement that they will play two games on Christmas Day this upcoming season, before closing out the show with a discussion on gambling in the context of the Shohei Ohtani and Jontay Porter stories.Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy
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Mar 20, 2024 • 34min

NCAA men's and women's hoops comparisons, CFP media rights deal and more

On today's episode Jon Lewis and Drew Lerner discuss Selection Sunday viewership and the countless comparisons between the men's and women's tournaments in the media. The crew also talks about the new College Football Playoff rights deal and the return of the national title game to ABC.Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy
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Mar 14, 2024 • 45min

More Caitlin Clark ratings, NCAA Tournament announcers, NBA TV deal and more

On today's episode, Jon Lewis and Drew Lerner discuss a potpourri of sports media topics, starting with the huge viewership that women's college basketball had last week, and whether the sport can sustain that strength post-Caitlin Clark. Then, the crew hits on a few storylines in men's college basketball including Greg Gumbel's absence from the CBS studio this year, Ian Eagle taking over the top play-by-play spot, and Bill Walton missing time due to health issues. Jon and Drew end with some quick hitters including the NBA's exclusive negotiating window opening up, reports that NBC looks likely to pick up a package, WBD turning TruTV into a sports channel, and FOX announcing a Friday night college football package.Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

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