saas.unbound

Anna Nadeina
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Oct 28, 2023 • 46min

Abeeda Haroon & Ashley Whitney. Building a successful customer experience strategy for B2B SaaS.

Join Abeeda Haroon, the Head of Customer Experience at Polly (https://www.polly.ai/) and Ashley Whitney, the Director of Customer Success at Pipeline CRM (https://pipelinecrm.com/) to talk about the way they are bringing the best possible experience to the customers of their companies. Some of the topics we've discussed:Understanding Customer Experience and Activation Moments; Tools, Measuring ROI, and Campaign Importance;Sleeping Bears and Customer KPI Measurement;Understanding KPIs in Customer Journey;Shifting Product Direction in Changing Times;Importance of Stakeholder and Customer Experience Subscribe to our channel to be the first to see the interviews that we publish twice a week - https://www.youtube.com/@saas-group Stay up to date: LinkedIn - https://www.linkedin.com/company/14790796 Twitter - https://twitter.com/SaaS_group Website - https://saas.group/
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Oct 26, 2023 • 38min

Joran Hofman, @Reditus. Bootstrapping an affiliate SaaS for b2b businesses.

saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love brought to you by https://saas.group/ . I'm your host Anna Nadeina, Head of Growth for saas.group. In this episode #15, we talks with Joran Hofman, Founder @ Reditus (https://www.getreditus.com/), a Partner Management Tool for B2B SaaS businesses. Get insights into the building of Reditus, starting with an MVP that never launched, and how Joran navigated the chicken-egg story of needing businesses for the affiliates to join and the other way around. Moving on to affiliate program growth and onboarding, Joran shares how his tool empowers companies to target competitors, kickstart their network growth, and onboard new SaaS companies. We talk about bootstrapping, building trust, and leveraging networks. See how Joran has managed to keep the lights on for his team and how he maintains team cohesion and communication within his remote team. Subscribe to our channel to be the first to see the interviews that we publish twice a week - https://www.youtube.com/@saas-group?sub_confirmation=1 Stay up to date: LinkedIn - https://www.linkedin.com/company/14790796 Twitter - https://twitter.com/SaaS_group Website - https://saas.group/
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Oct 23, 2023 • 46min

Ryan Singer, author of "Shape Up". How to shape amazing SaaS products?

saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love brought to you by https://saas.group/ . I'm your host Anna Nadeina, Head of Growth for saas.group. In this episode #14 we are talking with Ryan Singer, the member of the initial 3-people team at 37signals, now author of Shape Up: Stop Running in Circles and Ship Work that Matters, and the founder of Felt Presence, helping product teams stop running in circles and regain the thrill of building. In this episode, we help you uncover the secrets of successful project management as we navigate through fixed project duration and the art of asking the right questions with Ryan. Understand how Shape Up impacts businesses of all types - whether you're bootstrapped or VC-backed, there's something for everyone here. We help you shift your paradigm from estimating timelines to setting project time limits and make you realize that the specifics of Shape Up implementation can vary according to your company type. Ryan shares his invaluable insights on creating a repeatable process that doesn't rely on one person's knowledge. We discuss the importance of a unique ratio of developers to designers and its influence on the product vision. Finally, we touch upon ensuring that technical factors are taken into account during project planning.Subscribe to our channel to be the first to see the interviews that we publish twice a week - https://www.youtube.com/@saas-group?sub_confirmation=1 Stay up to date: LinkedIn - https://www.linkedin.com/company/14790796 Twitter - https://twitter.com/SaaS_group Website - https://saas.group/
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Oct 19, 2023 • 46min

Nicolas Saliba @Tryane. Find your SaaS customer before you build a product

saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love brought to you by https://saas.group/ . I'm your host Anna Nadeina, Head of Growth for saas.group. In this episode #13, we are talking with Nicolas Saliba, the founder of Tryane Analytics (https://tryane.com/en/), a cross-channel analytics platform that helps internal communication professionals to be more efficient. Nicolas talks about personalizing your customer communication for users and customers and why blasting the same message on different channels doesn't work. He also shares his new approach that he uses for customer acquisitions. We also discuss the most critical moments of Tryane and how Nicolas and the team were able to overcome them to become stronger. We talk about the dynamics of the sales team that Nicolas finds the best for his business, and why he thinks there should be a clear differentiation between the people who find and nurture the leads and the "closers". Subscribe to our channel to be the first to see the interviews that we publish twice a week - https://www.youtube.com/@saas-group?sub_confirmation=1 Stay up to date: LinkedIn - https://www.linkedin.com/company/14790796 Twitter - https://twitter.com/SaaS_group Website - https://saas.group/
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Oct 16, 2023 • 50min

Strategies for building a successful growth plan for B2B SaaS w/Andrew Davies and Julian Rothkamp

Join Andrew Davies, CMO at Paddle, and our own Brand CMO at saas.group, Julian Rothkamp to chat about the Growth Challenges B2B SaaS companies face and how to overcome them. We'll talk about all things Growth, relevant strategies and KPIs, challenges companies are facing, and how to deal with them. We'll also share the best practices that take place in both companies. Subscribe to our channel to be the first to see the interviews that we publish twice a week - https://www.youtube.com/@saas-group Stay up to date: LinkedIn - https://www.linkedin.com/company/14790796 Twitter - https://twitter.com/SaaS_group Website - https://saas.group/
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Oct 13, 2023 • 47min

Michael Kamleitner, @Walls.io/Swat.io. Bootstrapping social media SaaS tools to $10M ARR

saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love brought to you by https://saas.group/ . I'm your host Anna Nadeina, Head of Growth for saas.group. In this episode #1, we are talking with Michael Kamleitner, CEO at Walls.io, an all-in-one social wall solution that allows you to collect, curate, and display content in an easy-to-customize feed. And the Founder at Swat.io, a social media management solution for agencies and enterprise customers. Michael talks about the the way he decided to only keep his CEO role in one of the companies and how the transition went. He shares his opinion about the importance of having a community for founders to share knowledge and ideas. Michael talks about working with customers who want to adopt the new social media platform quick and how to navigate these requests. He also shares why he thinks it's always good to take a step back and first see what everyone else is doing before going all-in for the new platform. We also discuss how challenging it is to build a tool that is highly dependable on social media platforms and how Michael and the team manage all the changes and unpredictabilities. Subscribe to our channel to be the first to see the interviews that we publish twice a week - https://www.youtube.com/@saas-group?sub_confirmation=1 Stay up to date: LinkedIn - https://www.linkedin.com/company/14790796 Twitter - https://twitter.com/SaaS_group Website - https://saas.group/
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Oct 9, 2023 • 46min

Peter Leonard @MyWorks Software. Post-acquisition integration

saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love brought to you by https://saas.group/ . I'm your host Anna Nadeina, Head of Growth for saas.group. In this episode #1, we are talking with Peter Leonard, the founder of MyWorks ( https://myworks.software/ ), an automation tool syncing your data between WooCommerce and QuickBooks.Peter talks about their journey with saas.group post-acquisition, what he thinks works for MyWorks, how the help of Central team helps take the product to the next level, and what, in hindsight, could have gone better after the deal.Subscribe to our channel to be the first to see the interviews that we publish twice a week - https://www.youtube.com/@saas-group?sub_confirmation=1 Stay up to date: LinkedIn - https://www.linkedin.com/company/14790796 Twitter - https://twitter.com/SaaS_group Website - https://saas.group/
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Oct 5, 2023 • 53min

Sarah Hum @Canny. Ultimate customer feedback prioritization for SaaS

saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love brought to you by https://saas.group/. In episode #9, we are talking with Sarah Hum, co-founder @Canny, a user feedback management solution that helps companies collect, prioritize, and track customer feedback. Sarah is sharing her way of working with customers and prioritizing their feedback based on how much they are paying, their role in the company, and how much value they are getting out of the product. Her vision is that not all customers are equal and that relying only on the volume of feedback is the wrong approach. Sarah is talking about the things they offer to their team in order to hire the best talent. They do annual retreats, offer an equity piece, a competitive salary, and the flexibility to work pretty much anywhere in the world.Subscribe to our channel to be the first to see the interviews that we publish twice a week - https://www.youtube.com/@saas-group Stay up to date: Twitter: https://twitter.com/SaaS_group LinkedIn: https://www.linkedin.com/company/14790796
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Oct 2, 2023 • 36min

Charles Miglietti @Toucan. Data storytelling in SaaS

saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love brought to you by https://saas.group/. In this episode #8, we are talking with Charles Miglietti, CEO & Co-Founder - Toucan, a customer-facing analytics platform that empowers organizations to drive engagement with the best end-user experience. Subscribe to our channel to be the first to see the interviews that we publish twice a week - https://www.youtube.com/@saas-group Stay up to date: Twitter: https://twitter.com/SaaS_group LinkedIn: https://www.linkedin.com/company/14790796
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Sep 28, 2023 • 43min

Dean McPherson @Paperform. Bringing people from work back to life

saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love brought to you by https://saas.group/. In this episode #7, we are talking with Dean McPherson co-founder @Paperform/@Dubble.Dean talks about the importance of a strong company culture and the unique approach he and his wife and co-founder Diony are taking toward it. He talks about the dynamics of working alongside your life partner and why it makes great sense in their situation. We also discuss the way they acquired the first customers for Paperform and how selling life deals helped them secure funds to successfully bootstrap the company further. Dean also shares the way they prioritize features for their roadmap and why customer communication always plays a great role in it.Subscribe to our channel to be the first to see the interviews that we publish twice a week - https://www.youtube.com/@saas-group Stay up to date: Twitter: https://twitter.com/SaaS_group LinkedIn: https://www.linkedin.com/company/14790796

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