saas.unbound

Curious about the nuances of product marketing in the early days of your B2B SaaS venture? Join us for an insightful AMA session with two seasoned professionals in the field: Ashley Cheng, Head of Growth and Product Marketing at Usersnap, and John McKiernan, Product Marketing Lead at Atlassian. Gain practical insights, ask candid questions, and navigate the intricate landscape of pre-product-market-fit product marketing. This is your chance to gather invaluable knowledge and strategic tips for steering your B2B SaaS ship through the uncharted waters of the early stages.Subscribe to our channel to be the first to see the interviews that we publish twice a week - https://www.youtube.com/@saas-group Stay up to date: LinkedIn - https://www.linkedin.com/company/14790796 Twitter - https://twitter.com/SaaS_group Website - https://saas.group/

saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/ . I'm your host Anna Nadeina, Head of Growth for saas.group. In this episode #23 we talk with Álvaro Reguera Ferrer, CEO and co-founder @KeyTrends (https://keytrends.ai/), the first content marketing platform that unites the power of AI and Google Trends data to maximize the visibility of any online business. We uncover the journey behind the development of KeyTrends designed for monitoring real-time search trends for content creators. Alvaro talks about his shift from a career in venture capital to becoming a founder, and the inspiration behind KeyTrends. We discuss how KeyTrends uses AI to optimize content and provide context, a feature that has the marketing and SEO world buzzing.Subscribe to our channel to be the first to see the interviews that we publish twice a week - https://www.youtube.com/@saas-group?sub_confirmation=1 Stay up to date: LinkedIn - https://www.linkedin.com/company/14790796 Twitter - https://twitter.com/SaaS_group Website - https://saas.group/

saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/ . I'm your host Anna Nadeina, Head of Growth for saas.group. In this episode #22 we talk with Toni Perez, Co-Founder and CEO at Bloobirds (https://www.bloobirds.com/) - The #1 Salesforce app to make it multichannel and increase sales and service productivity. Now with AI. Join us for a chat with Tony Perez, co-founder and CEO of Bloobirds and the SaaS Institute, as we unpack his journey from a tech-savvy entrepreneur to a sales maven. We dive into the creation of Bloobirds, a Salesforce app designed to optimize the sales process and discuss the crucial role of specificity in software development. We also explore the transformative role of AI in SaaS businesses.Subscribe to our channel to be the first to see the interviews that we publish twice a week - https://www.youtube.com/@saas-group?sub_confirmation=1 Stay up to date: LinkedIn - https://www.linkedin.com/company/14790796 Twitter - https://twitter.com/SaaS_group Website - https://saas.group/

Join Gonzalo de Lomana, founder of SaaS Growth (https://www.saasgrowth.eu/) and Natalia Camp (Pambakian), the sales manager of ScraperAPI (https://www.scraperapi.com/) to talk about bringing sales-led motion into a PLG environment. We are going to talk about moving toward sales-led from a previously product-led environment. A lot of companies rely on inbound leads and the products have mostly been driving the growth of the saas.group's businesses, as well. We will explore creating a sales-led strategy from scratch. Other topics we'd like to discuss are: 1. Upselling / increasing contract value of current clients 2. How to cater to both self-serve, SME clients and enterprises on the website 3. How to create urgency 4. How to showcase value 5. Perfect demo Subscribe to our channel to be the first to see the interviews that we publish twice a week - https://www.youtube.com/@saas-group Stay up to date: LinkedIn - https://www.linkedin.com/company/14790796 Twitter - https://twitter.com/SaaS_group Website - https://saas.group/

saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love brought to you by https://saas.group/ . I'm your host Anna Nadeina, Head of Growth for saas.group. In this episode #2a we talk with Mike Perham, founder and CEO at Sidekiq (https://sidekiq.org/), a full-featured background processing framework for Ruby. Mike unveils the concept behind Sidekiq explaining how this tool allows developers to build and scale Ruby applications. He explains how Sidekiq works by creating jobs to process data and distribute them across many machines. Listen as Mike discusses the synergy between the open-source project and the commercial aspect of Sidekiq, contributing to its ongoing development and success. Get a look into the process of building dependable software and how to monetize an open-source project as Mike shares his journey. Discover the benefits of an open-core model and learn about Mike's strategies for building the project, finding contributors, and pricing his product.Subscribe to our channel to be the first to see the interviews that we publish twice a week - https://www.youtube.com/@saas-group?sub_confirmation=1 Stay up to date: LinkedIn - https://www.linkedin.com/company/14790796 Twitter - https://twitter.com/SaaS_group Website - https://saas.group/

saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love brought to you by https://saas.group/ . I'm your host Anna Nadeina, Head of Growth for saas.group. In this episode #20 we talk with Neil Emeigh, Founder and CEO @Sprious (https://sprious.com/), and building 2 incredible tools: SCRAPING ROBOT (https://scrapingrobot.com/), a powerful web scraping service that provides a range of tools and solutions for extracting data from websites, and Rayobyte (https://rayobyte.com/), an award-winning proxy provider committed to reliability and ethics.From writing articles on Fiverr at the age of 14 to building two successful products through bootstrapping and managing a remote team.We explore the impact of providing round-the-clock customer service, how Neil's background in SEO helped create content that ranks highly in search engine results, and the challenges and victories in his journey of rebranding Blazing SEO to Rayobyte, managing team expectations, and his personal growth as a leader.--------- EPISODE CHAPTERS ---------(0:00:06) - From Fiverr to Remote Success(0:11:28) - AI in Customer Support and Marketing(0:20:33) - SEO and Rebranding Challenges(0:27:09) - Self-Actualization and Personal Goals(0:44:02) - Leadership Challenges and Business GrowthSubscribe to our channel to be the first to see the interviews that we publish twice a week - https://www.youtube.com/@saas-group?sub_confirmation=1 Stay up to date: LinkedIn - https://www.linkedin.com/company/14790796 Twitter - https://twitter.com/SaaS_group Website - https://saas.group/

saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love brought to you by https://saas.group/ . I'm your host Anna Nadeina, Head of Growth for saas.group. In this episode #19 we talk with Mehdi Boudoukhane, Co-Founder & CEO at Cycle (https://www.cycle.app/), a product feedback system that lets you connect the dots between customer needs and product delivery workflows. In this conversation with Mehdi, co-founder and CEO of Cycle, we get a first-hand account of his journey from being an engineer and data scientist to a product manager. Listen in as he shares the story behind Cycle, a product management platform that successfully transforms product feedback into customer engagement. Mehdi shares his experience of designing mockups, shipping prototypes, and even hopping on a flight to San Francisco to learn more.Subscribe to our channel to be the first to see the interviews that we publish twice a week - https://www.youtube.com/@saas-group?sub_confirmation=1 Stay up to date: LinkedIn - https://www.linkedin.com/company/14790796 Twitter - https://twitter.com/SaaS_group Website - https://saas.group/

saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love brought to you by https://saas.group/ . I'm your host Anna Nadeina, Head of Growth for saas.group. In this episode #17 we talk with Maciej Zawadzinski, co-founder of PiwikPro (https://piwik.pro/), an analytics suite with a focus on user privacy and data security, used in over 1 million websites worldwide, and growing sustainably since 2013 and is now making over $12M ARR. Subscribe to our channel to be the first to see the interviews that we publish twice a week - https://www.youtube.com/@saas-group?sub_confirmation=1 Stay up to date: LinkedIn - https://www.linkedin.com/company/14790796 Twitter - https://twitter.com/SaaS_group Website - https://saas.group/

saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love brought to you by https://saas.group/ . I'm your host Anna Nadeina, Head of Growth for saas.group. In this episode #17 we talk with Janos Moldvay, Co-Founder and CEO of Adtriba (https://www.adtriba.com/), a simple, cross-channel digital marketing management platform based on data-driven attribution modeling. With Janos, we've discussed what it takes for founders to be successful, why mental health is so important, and how finding a community of like-minded people helps going through that journey. We also discussed the challenges of bootstrapping, focusing on profitability, and building a transparent culture for the team. Janos shares his opinion on the importance of deep communication with customers, prioritizing the features that would benefit the most, and clear navigation of the roadmap when you work with big enterprise names. Subscribe to our channel to be the first to see the interviews that we publish twice a week - https://www.youtube.com/@saas-group?sub_confirmation=1 Stay up to date: LinkedIn - https://www.linkedin.com/company/14790796 Twitter - https://twitter.com/SaaS_group Website - https://saas.group/

saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love brought to you by https://saas.group/ . I'm your host Anna Nadeina, Head of Growth for saas.group. In this episode #16 we talk with Peep Laja, founder of Wynter (https://wynter.com/), a self-serve B2B messaging and buyer intelligence platform that lets you launch a test in minutes. We had a detailed discussion on messaging and differentiation in B2B sales, a pivotal part of Wynter's evolution. Peep unfolds his unique 4-layer framework for messaging - Clarity, Relevance, Pitch/Value Prop, and Differentiation. Peep offers practical advice for SaaS companies on the effective use of comparison articles and blog posts for highlighting unique features. Peep also shares the revenue generation and growth strategies of Wynter, and the critical role of business storytelling. Subscribe to our channel to be the first to see the interviews that we publish twice a week - https://www.youtube.com/@saas-group?sub_confirmation=1 Stay up to date: LinkedIn - https://www.linkedin.com/company/14790796 Twitter - https://twitter.com/SaaS_group Website - https://saas.group/