The Unstoppable Marketer®

London Lazerson, co-founder of Final Boss Sour, discusses the company's explosive growth, innovative marketing strategies, and the impact of influencer Keith Lee's review. He shares insights on product seeding, creating entertaining content for top-of-funnel marketing, and the importance of building relationships with influencers. The episode also explores the challenges and successes of launching a new CPG brand in the competitive food challenge market.

In this episode of the Unstoppable Marketer Podcast, hosts Trevor Crump and Mark Goldheart discuss the current state of the economy and its impact on marketing. They explore the "so you can" method for crafting effective marketing messages, providing examples and insights for businesses with both unique and common products. They also discuss how marketers are more like farmers than engineers. 

In this episode, hosts Trevor Crump and Mark Goldheart discuss the recent macroeconomic trends affecting e-commerce and retail, highlighting Nike's unprecedented collaboration with Skims. They explore the importance of understanding broader economic factors when making business decisions and emphasize the value of strategic partnerships for brands of all sizes. The hosts also provide practical advice for companies looking to pursue collaborations and offensive strategies during uncertain economic times.

In this episode of the Unstoppable Marketer podcast, Trevor and Mark discuss the benefits of using static imagery in advertising, especially for businesses on a budget. They explore how static ads can help test messaging and value propositions more efficiently than video content. They also provide practical tips for creating effective static ads and leveraging customer feedback to refine marketing messages.

In this episode of The Unstoppable Marketer podcast, hosts Mark and Trevor discuss maximizing key moments of seasonality in marketing and the importance of visually demonstrating product features. They analyze Yeti's successful advertising strategy, which showcases product durability through extreme stress tests. They emphasize the need for brands to visually demonstrate their value propositions rather than simply stating them, using Yeti's polar bear and drop test ads as examples.

In this episode of the Unstoppable Marketer podcast, hosts Trevor and Mark discuss the importance of disruption in marketing, using Melbourne Golf and Jason Day's controversial outfits as a case study. They explore how creating advocates and enemies through bold marketing strategies can lead to brand growth and industry disruption. They emphasize the need for e-commerce businesses to adapt and innovate in 2025 to stay competitive in an increasingly challenging market.

In this episode, Derek Tiltson, CEO and founder of Haven Tents, discusses how his innovative hammock-tent hybrid solves common camping sleep issues. He shares insights on product development, Kickstarter campaigns, and creating engaging content for a niche outdoor brand. Learn how Haven Tents expanded beyond traditional campers to attract non-campers, revolutionizing the outdoor sleeping experience.

In this episode of the Unstoppable Marketer podcast, we explore the challenges brands face when balancing efficiency and growth, using real-world examples from the clothing industry. Discover strategies for maintaining customer acquisition and retention, and learn how to optimize operational costs to ensure long-term profitability. Tune in for insights on leveraging product seeding and ad strategies to scale your business effectively.

What happens when a potential TikTok ban looms over the U.S. market? In this episode of the "Unstoppable Marketer" podcast, our hosts dive into the implications for brands heavily reliant on this platform. With TikTok's future uncertain, businesses must pivot quickly—Trevor emphasizes the need to master ad strategies on platforms like Meta. The conversation unfolds with insights into how brands can adapt and thrive amidst these changes, ensuring they remain competitive in a shifting digital landscape.The discussion takes a turn towards the significant drop in organic reach on social media platforms like Instagram. Our hosts explore the 50-60% decrease in reach since mid-2023, urging brands to reassess their strategies. They highlight the importance of understanding these shifts and adapting to maintain engagement. Mark shares his frustration with the current state of A/B testing in marketing, advocating for a more structured approach to hypothesis testing to truly understand what drives success.As we look ahead to 2025, the hosts discuss strategies for reaching more people and enhancing distribution in e-commerce. They stress the importance of targeting the right audience and maximizing reach. With January 2025 marketing performance in focus, they offer reassurance to those whose numbers didn't meet expectations initially, attributing it to the holiday season's impact. This episode is packed with actionable advice and insights to help marketers navigate the evolving digital landscape.

In this episode of The Unstoppable Marketer, hosts Trevor Crump and Mark Goldhardt sit down with Curtis Matsko, founder of Portland Leather Goods, the fastest-growing leather bag company in North America. Curtis shares his incredible journey—from selling journals at art festivals to building a $100M+ e-commerce empire. He dives into the challenges of scaling a business, the power of customer insights, and why being adaptable in marketing is key to long-term success.Curtis explains how focusing on hero products, refining processes, and making bold decisions propelled his company to the top. Whether you’re a small business owner, marketer, or e-commerce entrepreneur, this episode is packed with actionable insights to help you level up your business.Guest Bio:Curtis Matsko is the founder and CEO of Portland Leather Goods, the largest leather bag manufacturer in North America. Starting in 2015 with handmade journals, Curtis quickly transitioned to scaling his business by focusing on marketing strategies and operational efficiency. With a background rooted in direct-to-consumer marketing, Curtis grew his company into a $150M powerhouse and continues to share his insights to inspire entrepreneurs worldwide.Key Timestamps:[3:25] – How Curtis’s authentic marketing approach skyrocketed growth.[7:23] – What selling in-person taught him about online marketing.[15:08] – The transition from journals to hero products and scaling up.[34:09] – Why knowing your numbers is critical for problem-solving.[48:14] – The importance of tackling big problems immediately.#UnstoppableMarketer #CurtisMatsko #EcommerceTips #SmallBusinessGrowth #MarketingStrategy #ScalingBusiness #Entrepreneurship #BrandBuilding #PortlandLeatherGoods #DirectMarketing #MarketingMindset