The Unstoppable Marketer®

Is fear or hope the ultimate tool in marketing? We reflect on our own experience of dropping a podcast episode, spotlighting the crucial lesson of recognizing and steering clear of sunk cost bias. Then, we shift gears to the rollercoaster world of reality TV. Our conversation turns to Hulu's "Secret Life of Mormon Wives," a show that smartly piggybacked on a viral TikTok scandal to draw in viewers.Despite Hulu's challenges as a streaming service, they struck gold with this show by leveraging key influencers to drive record-breaking viewership. While opinions on the show's quality and moral values are mixed, its widespread appeal is undeniable.Finally, we examine reality TV’s captivating mechanics and how they parallel election campaign strategies. We transition to discuss the distinct media strategies of the Harris and Trump campaigns, revealing how they utilize different platforms to target their key demographics. By drawing parallels between political campaigns and business strategies, we emphasize the critical importance of advertising spend and the power of going viral.Please connect with Trevor on social media. You can find him anywhere @thetrevorcrump

Ever wondered how to break free from the monotony of routine marketing? Join us as we celebrate a monumental milestone—our 100th episode! Thank you to all of those who have been here every step of the way, and to those who are now just joining us for the first time. In this episode, we are taking a nostalgic trip back to November 2021, reflecting on our growth and the invaluable lessons we've learned along the way. Listen as we highlight marketing powerhouses like Sarah Ebert of Press Floral and Thomas Higgum of Lola Blankets, who remind us that customer satisfaction and product excellence should always be at the forefront. This episode offers a treasure trove of timeless strategies to ensure your brand’s success, accentuating the importance of evolving with feedback and breaking marketing norms.We then shift gears to uncover the magic of organic storytelling in brand building. Ever wanted to stand out in a saturated market? Learn from the likes of Jake Karls of Mid-day Squares, whose authentic narratives go beyond mere products to create genuine connections with customers. We reflect on influencers like JT Barnett that weighs in on why staying true to your narrative trumps chasing fleeting trends. Plus, we discuss how the election season could affect media costs and what that means for your advertising strategies. Get ready for a masterclass on creating engaging hooks that capture organic attention.Finally, we dive into the nuances of niche marketing and effective content strategies. Discover how Kizik shoes found success by targeting specific groups before broadening their audience. We emphasize the principle of "sales follow search," helping brands understand organic reach and measure incrementally over time. As the digital landscape evolves, we explore the rising trends in platforms like TikTok and how they can be leveraged for better engagement. With practical advice on transitioning from organic growth to paid ads and navigating increased media costs, this episode is packed with actionable insights to keep your marketing strategy robust and forward-thinking.Please connect with Trevor on social media. You can find him anywhere @thetrevorcrump

In this episode of Unstoppable Marketer, we dissect four critical areas—traffic, conversion rate, average order value (AOV), and lifetime value (LTV)—to reveal how you can achieve compounding growth rather than fleeting bursts of success.Ever wondered how small pricing tweaks could significantly impact your bottom line? Learn how harnessing customer insights can optimize your pricing strategies and increase your AOV. We share compelling real-life examples, including a women’s clothing boutique that leveraged AI and post-purchase surveys to raise prices without losing sales. Additionally, discover how Fawn Design, a motherhood company, saw remarkable AOV boosts by bundling products into comprehensive offerings that customers couldn't resist.Ready to elevate your conversion rates and manage traffic without compromising brand value? This episode highlights the importance of continuous testing in conversion rate optimization, emotional engagement through social proof, and the strategic use of dedicated landing pages. We also discuss managing traffic effectively through sustainable tactics like segmented email campaigns and high-value promotions. Join us to unlock the strategies that balance immediate revenue goals with enduring growth, ensuring your e-commerce success is both robust and sustainable.Please connect with Trevor on social media. You can find him anywhere @thetrevorcrump

We're joined by Damian Dayton, Chief Creative Officer at Creatably, who sheds light on his work with e-commerce giants like Pillow Cube and Cold Case Ice Cream, and the unique approaches they use to understand and motivate customers.Damian offers an inside look at what makes Creatably stand out in the competitive world of creative marketing. From Pillow Cube's billion-view campaign to the broader implications of sleep positions on health, we discuss how targeted, data-driven creativity can lead to remarkable success. We also explore the challenges of producing engaging content, especially for niche markets like pest control, without resorting to fear-based tactics. Discover the concept of a "pain storm" and how identifying and addressing customer pain points can revolutionize your marketing strategy.Join us as we navigate the ever-evolving landscape of e-commerce and media buying, unraveling tips on creating compelling video ads and the importance of maintaining an inquisitive mindset. This episode is packed with practical insights and memorable anecdotes, from crafting clear, focused messaging to collaborating effectively between creative and performance teams. Don't miss out on the valuable lessons Damian shares from his expansive career and the strategies that can elevate your marketing game to new heights.Please connect with Trevor on social media. You can find him anywhere @thetrevorcrump

As we look ahead to the critical Q4 period, we unpack strategies for maximizing profitability during the Black Friday and holiday shopping season. With just 90 days to prepare, we dive into client experiences and emphasize the importance of defining your own success metrics based on historical trends, projected growth, and ad spend. From understanding the impact of discounts on profitability to ensuring your promotions are visible across all channels, we provide actionable insights to help you navigate this peak sales period effectively.For Shopify store owners, we delve into the nuances of timing and consumer behavior leading up to major sales events. Learn how to maximize sales through strategic product planning during September and October, and discover the value of early preparation for Black Friday promotions. We wrap up with essential tips on maintaining customer engagement, managing inventory, and contingency planning to avoid disruptions during peak sales periods. Tune in for a comprehensive guide to conquering the holiday sales season with confidence!Please connect with Trevor on social media. You can find him anywhere @thetrevorcrump

Our conversation then takes a deep dive into the world of "zombie brands," those once high-flying companies now struggling under the weight of high customer acquisition costs. With examples spanning Outdoor Voices to Warby Parker, we examine the shifting landscape of the Direct-to-Consumer space. Amidst debates on Disneyland rides and discussions on the economic impact on e-commerce, we spotlight sectors like grocery and beauty that are defying the odds, offering a glimmer of hope in a challenging market.As we navigate the complexities of niche marketing, we uncover the perils brands face when they stray too far from their core audience. Highlighting stories from Madewell and Athleta, we underscore the necessity of authentic, unfiltered content—a shift driven by platforms like TikTok and Snapchat. Wrapping up with insights on balancing immediate sales with long-term brand building, and even a tangent on pronghorn adaptability, we leave you with a comprehensive view on how to make your brand not just survive but thrive. Tune in, subscribe, and let's keep the conversation going!Please connect with Trevor on social media. You can find him anywhere @thetrevorcrump

We dive into the intricacies of e-commerce marketing by differentiating between customer journeys and traditional sales funnels. It's not just about pushing products—understanding customer behavior, especially for problem-solution products like skincare, is key. We share practical strategies for smaller brands to gain visibility without breaking the bank and discuss how different types of engagement, particularly on social platforms like Meta, don't always lead to direct sales.As we delve deeper, we explore the strategic approach to building effective e-commerce sales funnels, with a focus on high-ticket items like e-bikes. Discover how leveraging social media, influencer networks, and platforms like YouTube and Google can significantly impact customer decision-making. A standout YouTube giveaway campaign is highlighted for its success in boosting subscriptions and sales. We also emphasize the power of storytelling and human connection in brand marketing, comparing the customer journey to navigating the game Frogger, illustrating the need for a dynamic, multi-stage strategy to address customer concerns and drive conversions.Please connect with Trevor on social media. You can find him anywhere @thetrevorcrump

We welcome Roxanne Wise, founder of Rookie Wellness, who shares her journey from an intense startup role to creating her own wellness brand. Together, we explore the chaos of managing overflowing inboxes and the generational differences in communication, bringing humor and insights to the table.Roxanne's story is one of grit and determination. After leaving her demanding job without a plan, she sought mental wellness and healthier habits, eventually venturing into e-commerce consulting and launching her own brand. We tackle the challenges she faced in finding a niche between heavy workout brands and unappealing supplements, aiming to provide a more approachable product. Our conversation touches on the disillusionment with dishonest marketing in the supplement industry and the importance of transparency and maintaining integrity in branding.As we navigate the complexities of the health and wellness industry, we discuss the balance between promoting a brand assertively and staying true to one's values. Roxanne shares her struggles of being a brand owner, managing personal life, and creating authentic content. We emphasize the importance of storytelling, personal connections, and the continuous effort to refine our approach based on customer feedback. Tune in to hear our thoughts on balancing brand image with relatability and the dynamic nature of building a successful brand.Please connect with Trevor on social media. You can find him anywhere @thetrevorcrump

We tackle the crucial topic of first-party data in making sound business decisions. Learn why relying on anecdotal evidence can lead you astray and how objective data collection can pave the way for better outcomes. We highlight the importance of framing questions correctly to sift out genuine customer interest from mere surface-level approval. By moving beyond anecdotal insights, you can ensure your business strategies are grounded in solid data, driving impressive growth and success.We wrap up by diving deep into understanding customer motivations and journeys. Discover the power of qualitative attribution surveys and how they can transform your marketing strategies. Through compelling real-world examples, including a case where a company learned to reallocate their ad spend for better results, we illustrate the impact of understanding your customers' entire journey. With actionable insights on leveraging qualitative and quantitative data, engaging customers, and maintaining open lines of communication, this episode is a treasure trove for anyone looking to build stronger brand relationships and adapt to ever-changing customer needs.Please connect with Trevor on social media. You can find him anywhere @thetrevorcrump

Join us for a thought-provoking discussion on the profound influence of social media on personal identities, illustrated by Jason Tatum's emulation of iconic athletes. We dive into the phenomenon where younger generations mimic online personas, sometimes at the cost of developing their unique identities. From TikTok-induced pseudo-Tourette syndrome in Germany to how media has shaped our own language and aspirations, this conversation will leave you reflecting on the pervasive power of cultural trends and popular figures.Finally, we explore the art of storytelling in marketing, drawing insights from the lives of legendary actors Marlon Brando and Daniel Day-Lewis. We'll discuss the importance of taking breaks, the toll intense roles can take on actors like Heath Ledger, and the need for authentic marketing hooks. Using the metaphor of fly fishing, we illustrate how marketers must adapt their strategies to current trends and audience behaviors. Join us for an insightful episode packed with marketing wisdom, compelling storytelling, and a lighthearted fishing analogy to tie it all together.Please connect with Trevor on social media. You can find him anywhere @thetrevorcrump