EP. 116 Navigating Macro Forces: How to Sustain Your Brand in Uncertain Times

In this episode, hosts Trevor Crump and Mark Goldheart discuss the recent macroeconomic trends affecting e-commerce and retail, highlighting Nike's unprecedented collaboration with Skims. They explore the importance of understanding broader economic factors when making business decisions and emphasize the value of strategic partnerships for brands of all sizes. The hosts also provide practical advice for companies looking to pursue collaborations and offensive strategies during uncertain economic times.

Please connect with Trevor on social media. You can find him anywhere @thetrevorcrump