JUST Branding
JUST Branding - by Jacob Cass & Matt Davies
The JUST Branding Podcast, hosted by Jacob Cass & Matt Davies, is the only podcast dedicated to helping designers & entrepreneurs grow brands.
Each episode goes deep into the details of the brand building process, with professional insights, actionable tips and resources to help you build better brands.
The focus is on helping designers & entrepreneurs bridge the gap between strategy and design. Branding professionals from around the world join Jacob & Matt in discussing the benefits of brand strategy, top tools, how to sell strategy, brand purpose, brand positioning, neuroscience, brand personality, messaging, storytelling, brand naming, tag lines, logo design, brand identity design and brand experience.
ABOUT JACOB CASS
Jacob Cass is a Sydney-based designer & strategist who runs JUST Creative, an award-winning branding & design firm that doubles as an industry leading blog. Jacob helps brands grow & get results by crafting distinctive logos & brand identities that are backed by a solid brand strategy.
He recently rebranded San Francisco and Puerto Rico, and also branded New York's Digital District. Other clients have included the likes of Disney, Nintendo and Jerry Seinfeld. Jacob has spoken at TEDx, been featured in Forbes, Entrepreneur and has been awarded LinkedIn’s “Best of” for branding.
For him, design is a lifelong journey of continuously honing his craft, as well as educating other fellow designers & business owners to build on theirs, which has allowed him to build a large and loyal following, including his website which has been been viewed over 50 million times. Jacob is an avid traveler and has traveled to 87 countries.
ABOUT MATT DAVIES
Matt is a brand strategy specialist working with leaders to align around their brand and get it ready to connect deeply with those inside and outside of their organisations. His work enables you to grow your business faster and easier. Matt solves a variety of brand challenges, from strategy and positioning to naming and identity right through to company culture and product innovation.
Each episode goes deep into the details of the brand building process, with professional insights, actionable tips and resources to help you build better brands.
The focus is on helping designers & entrepreneurs bridge the gap between strategy and design. Branding professionals from around the world join Jacob & Matt in discussing the benefits of brand strategy, top tools, how to sell strategy, brand purpose, brand positioning, neuroscience, brand personality, messaging, storytelling, brand naming, tag lines, logo design, brand identity design and brand experience.
ABOUT JACOB CASS
Jacob Cass is a Sydney-based designer & strategist who runs JUST Creative, an award-winning branding & design firm that doubles as an industry leading blog. Jacob helps brands grow & get results by crafting distinctive logos & brand identities that are backed by a solid brand strategy.
He recently rebranded San Francisco and Puerto Rico, and also branded New York's Digital District. Other clients have included the likes of Disney, Nintendo and Jerry Seinfeld. Jacob has spoken at TEDx, been featured in Forbes, Entrepreneur and has been awarded LinkedIn’s “Best of” for branding.
For him, design is a lifelong journey of continuously honing his craft, as well as educating other fellow designers & business owners to build on theirs, which has allowed him to build a large and loyal following, including his website which has been been viewed over 50 million times. Jacob is an avid traveler and has traveled to 87 countries.
ABOUT MATT DAVIES
Matt is a brand strategy specialist working with leaders to align around their brand and get it ready to connect deeply with those inside and outside of their organisations. His work enables you to grow your business faster and easier. Matt solves a variety of brand challenges, from strategy and positioning to naming and identity right through to company culture and product innovation.
Episodes
Mentioned books
May 10, 2022 • 53min
S03.EP09 - Agile Swarming with Dennis Hahn
This episode is a real treat for anyone looking to level up on how to work on brand strategy collaboratively.
Matt Davies and Jacob Cass sit down with global agency leader Dennis Hahn of Liquid agency.
Together they quiz Dennis on his 'agile swarming' methodology covering what swarming is and what problems it solves for leadership, strategy, and creative teams.
Dennis outlines his principles for swarming and how to conduct a swarm. He also gives insights on what makes a great facilitator, the environment, and the tools he uses for success.
If you want to know how an agency at the cutting edge is doing its strategy work this is the episode for you. Not to be missed.
Apr 26, 2022 • 57min
S03.EP08 - Scaling Brands with Richard Cotter
If you are serious about brand building at scale, this is the episode for you.
Richard Cotter is a brand consultant at the top of his game. He left school at 17 and developed his career to the point where now he is parachuted to work with large organizations that have brands that are underperforming and help scale them.
He is best known for turning around outdoor performance and lifestyle brand Berghaus.
He is the author of the book The Zebra Reality: How to Create Unstoppable Organizational Momentum’ and achieve all your business goals.
In this episode, Matt Davies and Jacob Cass sit down with Richard and tuck into how he has got to where he is and his top tips on scaling underperforming brands.
We talk about differentiation, attributes of global brands, the power of alignment, and the five steps for creating organizational momentum.
A super episode packed with value with someone who has been there, done it, and got the Berghaus T-shirt.
Apr 12, 2022 • 1h 15min
S03.EP07 - Web3, NFTs & The Metaverse with Kostas K.
What does Web3 mean for brands & creatives? What about NFTs and The Metaverse?
We break it all down for you in layman’s terms, with special guest Kostas K!
We go over the fundamentals of Web3 including its definition, why it matters, tokens, the blockchain, cryptocurrency, wallets, and trends in the space.
Plus a discussion around NFTs, what they are (and are not), and the opportunities brands and creatives can tap into such as AR & VR, DeFi, DAOs, Virtual Commerce, Digital Assets including Digital Real Estate, Virtual Worlds, the Metaverse, Mixed Reality Solutions, the Blockchain & the Decentralised Web, and so much more!
Ready to go down the Web3 rabbit hole? Jump in. "
Mar 29, 2022 • 41min
S03.EP06 - Brand Hacks with Emmanuel Probst
Often we think of brand-building from a commercial or business perspective. This week's guest thinks this needs to change and that as brand builders we need to consider our efforts from the perspective of the meaning consumers will attach to a brand.
Tune in to list insights from Emmanuel Probst - author of Brand Hacks, How to Build Brands by fulfilling the consumer quest for meaning.
In this episode, we discuss the three levels of meaning, brand hacks, examples of meaningful brand building, and how to deal with “naysayers”.
Mar 15, 2022 • 53min
S03.EP05 - Branding for Start Ups & Founders
Alex Naghavi is the ECD at Josephmark which is a global venture studio based out of Brisbane and Los Angeles.
In this episode, we learn how to design, validate, launch and sell a brand by deep diving into the process, exploring the benefits and nuances of working with a venture studio VS a traditional design shop.
We discuss MVPs, MVBs, failures and successes and how purpose, beauty and simplicity can help create better brands that make an impact.
We even explore the future of brands through the lens of Web 3.0, VR, 3D Printing, DAOs and the Metaverse.
If you’re startup, founder or someone that works with them, this episode is not to be missed.
Mar 1, 2022 • 53min
S03.EP04 - The Future of Brands with Anneli Hansson
Anneli Hansson is a brand strategist, coach & speaker based out of Stockholm, Sweden.
Many will know Anneli as the resident strategist over at TheFutur with Chris Do who we interviewed back on Episode 13.
Anneli just launched an incredible 6-figure course over at The Futur called Brand Strategy Fundamentals.
What people may not know, is that Anneli has a background in building sustainable brands (long before it was a trend) and has recently pivoted into helping creatives transform into strategic thinkers.
With this background, it’s no wonder we have invited Anneli here on to JUST Branding!
In this episode we discuss “The Future of Brands” and all that entails. This is not to be missed!
Feb 15, 2022 • 56min
S03.EP03 - Global Brand Strategy with Jan-Benedict Steenkamp
Are you looking to take a brand to an international audience?
Global expansion needs careful consideration and so if this is you this episode will be packed with value!
We sit down with marketing expert, academic and author Jan-Benedict Steenkamp (or as we know him "JB"!) to discuss his book "Global Brand Strategy: World-Wise Marketing in the age of Branding"
In this insightful episode, JB walks us through the COMET framework and the components of which are helpful to consider for brands seeking to go international or for brands who are already international and need to focus their strategy.
Feb 1, 2022 • 60min
S03.EP02 - Building Legendary Brands with Storytelling w/ Gair Maxwell
The strength of any brand – including yours - hinges on two key factors: Differentiation & Relevance. But it doesn’t stop there. What makes a truly legendary brand is the STORY behind it.
In this episode we decipher why some brands have lines reaching around the block, while other perfectly apt competitors sit empty just steps away.
Gair Maxwell shares case studies including WHY the Mona Lisa is famous and how every-day leaders can build irresistible brands.
Gair Maxwell is a brand strategist, historian, speaker, a former radio and TV host and author of the new book, Big Little Legends:
If you want to build a legendary brand, tune into this brilliant episode.
Jan 19, 2022 • 43min
S03.EP01 - Designing Company Culture with Josh Levine
How can you create an amazing company culture that ensures a brand strategy can be actualized?
That's at the core of this discussion with the amazing Josh Levine, author of Great Mondays.
We sit down with Josh to examine how branding should be done from within by intentionally designing a company culture.
Together we discuss the six components of company culture - Purpose, Values, Behaviors, Recognition, Rituals and Cues.
If you are a brand builder looking to operationalize, align and motivate a whole company around brand thinking, this one is for you.
Nov 15, 2021 • 1h 10min
S02.EP22 - Best of Season 2 (2021)
Listen in as we reveal our favourite outtakes from Season 2 of the JUST Branding Podcast in 2021, including branding insights from creative minds such as Sagi Haviv, Joseph Pine II, Denise Lee Yohn, Natalie Nixon, Bill Gardner, Emily Cohen, Armin Vit, Julian Cole and more.
