Sales Logic - Selling Strategies That Work

Balancing Ambition with Personal Well-Being.  Lightning Round:  Top 10 Ways to Manage Your Energy, NOT Your Time Question: “How do you keep the enjoyment of being in sales: balancing work and life? What are your best tips on how to ensure you retain a healthy balance, as sales can be stressful and intense?” Book: The Joy of Selling by Steve Chandler  

Handling Underperforming Salespeople Lightning Round:  Top 10 Ways to Become More Disciplined Question from a New Listener: “How do you grow a sales team when ownership struggles to let go of underperformers? These employees were never really trained, but sales is our only revenue stream, and the owners hesitate to make tough calls. They want change but aren’t ready to act—often making excuses in hopes things will improve.” Book: Mentally Fit by Meridith Elliott Powell  

From Disinterest to Dialogue…Master the Art of Engaging Prospects. Lightning Round: Top 10 Ways to Shorten the Sales Cycle Question: Tawanda from Baltimore M.D. asks, “ I do not know what has happened in the last 30 days but I cannot get anyone to answer a call, an email, or a text. What is going on with prospects? I have goals to hit. What ideas do you have that can help?” Book: Exactly What To Say by Phil Jones   🔥Register for this month’s Sales Logic Expert Exchange with Mike Weinberg! Let’s have a no-fluff conversation on what salespeople and sales managers are getting wrong in today’s market—and what to do instead.  

🌩️Lightning Round: Top 10 Ways to Build Your Network Question:  Maria from Cartagena, Colombia asks, “I just got the job of my dreams. I have been working in operations for a large manufacturing firm for years. I have wanted to be in sales, and I have finally gotten my shot.  But wow this is different—so much freedom with time and it is up to me to structure my day, my week. What is your best advice?” Book: Build What Matters: Creating A Life of Significance by Sydne Jacques    🔥Register for this month’s Sales Logic Expert Exchange with Mike Weinberg! Let’s have a no-fluff conversation on what salespeople and sales managers are getting wrong in today’s market—and what to do instead.  

Harnessing Online Presence for Lead Generation 🔥 Lightning Round: Top 10 Signs Your Sales Strategy Needs a Tune Up Question: George from Bar Harbor Maine asks, “I am a consultant, moved to Maine a few years ago to get out of the rat race of Boston. I love it—but I have lost my ability to easily make sales calls or attend networking events to drum up business. What can I do to DRIVE inbound leads?” Book: Pick Up The Phone and Sell by Alex GoldFayn  Episode Summary Can sales be both powerful and principled? Join us as we unpack the art of driving inbound leads through authentic relationship-building. From the value of a daily posting routine to overcoming the hurdles of maintaining momentum in a new location, listen as we share stories and strategies that highlight the importance of a strong online presence and proactive outreach. M&M explore the dynamic dance between inbound and outbound sales strategies. It’s not just about waiting for leads to come to you, but also picking up the phone when necessary. We discuss how a balanced approach, coupled with consistency and discipline, can significantly enhance your sales success. Whether it’s through leveraging content on LinkedIn or practicing the principles in "Atomic Habits" by James Clear, we guide you through the steps to refine your lead generation and qualification processes.

Transforming One-Time Buyers into Lifelong Clients: Building Lasting Customer Relationships for Sustainable Growth Question: Zoltan asks, “I recently came across your co-hosted podcast, Sales Logic, and have been enjoying the insights you share. This year, I’m focused on developing stronger sales skills within the AEC professional services industry in Europe. I would love to learn from you—which three books would you recommend to help me on this journey? I’ve completed Dale Carnegie’s sales training and really connected with its client-centric approach. Many thanks in advance for your recommendations! Wishing you a great day.” Book: What Great Sales People Do by Michael Bosworth 🔥 Hot Topic: Top 10 Ways to Retain Customers  

Lightning Round: Top 10 Ways AI Can Make You More Human Question: Marina in Silicon Valley asks, “I work software sales and it is competitive—crazy competitive. It is so hard just to get a meeting with a customer. I need to stand out from my competition, but am struggling to figure out how.” Book: Purple Cow by Seth Godin  

Should you ever fire a client? With Guest Co-Host, Verl Workman. Lightning Round: Top 10 Ways to Define Your Ideal Prospect Question: Maria from St Augustine asks, “I have been in sales for years, and I think this is the MOST stressed out I have ever been. A long-time client, used to be my favorite, has become a bear. They are driving me crazy, fight me on my prices, and working with them is stressful. I think about letting them go, but they are  1/3 of my annual goal? Help?” Book: Raving Referrals For Real Estate Agents by Verl Workman   

Lightning Round: Top 10 Ways to Gain More Sales Knowledge Question: Maria from Singapore asks, “I am new to sales, just started my first job as an inside sales rep. I am excited and scared all at the same time. My sales goals don't kick in until May—what are the best strategies I can put into place to ensure I hit my sales goal?” Book: The Future of Sales, the Rise of AI Agents by Victor Antonio Read the blog for this episode here. 

ROI is in the eyes of the customer. You need to understand their goals, their pain points, and their desired results before you can effectively sell the ROI.  Lightning Round: Top 10 Ways to Ask for Referrals Question: Jonathan from Missoula, Montana asks, “I am a classic sales guy; I have been in sales for more than 20 years. In 2025 I got the news that I am now reporting to the CFO - how strange is that? Anyway, he wants to deliver every presentation and every conversation in terms of ROI? This is foreign to me—help?”   Book: Deliberate Creative Teams: How to Lead for Innovative Results by Amy Climer, Ph.D.   📖 Read the blog for this episode at this link.   Episode Summary: Join us Mark & Meredith as they explore incorporating ROI into your sales presentations. They’ll unpack the significance of understanding what truly matters to your customers before discussing ROI, helping you distinguish between price and value. M&M also discuss the role of time in ROI, emphasizing that immediacy in delivery can add significant value for your customers.  We'll guide you in presenting a compelling ROI to clients by framing conversations around their needs and desired outcomes rather than just pricing. Tune in to adopt these strategies for sustained business growth and stay ahead in your sales game.   ❓Send YOUR questions to Mark & Meridith at hello@saleslogicpodcast.com