Sales Logic - Selling Strategies That Work

Lightning Round: Top 10 Ways to Build Your Personal Brand Question: Lisa from Austin, TX asks, "This year I've been trying to make my presentations more engaging. How do I know if my story is connecting — or if I'm just talking too much?" Book: Stories that Stick by Kindra Hall 👀 Read the BLOG for this week's episode.

This discussion dives into strategies for winning over prospects in a competitive landscape. Learn how articulating buyers' problems can position you as the ideal solution. The hosts emphasize the importance of building a strong reputation and the need to understand industry dynamics. Quick follow-ups and responsiveness help remove barriers in sales. They also share tips on personalizing solutions and using real stories and metrics to build trust. Plus, insights on networking and nurturing marketplace presence are highlighted!

Lightning Round: Top Ways to Increase Customer Retention Question: "Hi Meredith and Mark, this is Jenna from Chicago. Our sales team is crushing quotas, but customer churn is rising. How can we balance new business goals without losing the customers we already have?" Book: Perspective by Meridith Elliott Powell

Lightning Round: Top 10 Ways to Follow-up Without Being Annoying Question: Renee from Montreal asks, "I'm a VP of Sales at a growing SaaS company. Marketing generates a ton of leads, but my team says they're not qualified. What's the best way to get sales and marketing aligned without constant finger-pointing?" Book: They Ask, You Answer by Marcus Sheridan 👀Read the BLOG for this week's episode

Lightning Round: Top 10 Things that Kill a Deal Before the Proposal Question: Darren from Austin, TX asks, "I've been in sales for 15 years and lately everything feels harder. The scripts, the follow-ups, even the buyer conversations that used to work just fall flat. How do I rewrite my sales playbook to connect with today's buyer without feeling fake or pushy?" Book: Sell Without Selling Out by Andy Paul 👀Read the BLOG for this episode for more info.

Lightning Round: Top 10 Ways to Sell More in 4th Quarter Question: Christine in Denver asks, "We're great at signing new clients, but I feel like we lose momentum right after the deal closes. What are the best practices to keep customers engaged and excited during the first month?" Book: Never Lose A Customer Again by Joey Coleman 👀Read the BLOG for this episode.

Topic: The "Danger" of Selling Into One Vertical Lightning Round: Top 10 Ways to Retain Customers Question: Jordan from Chicago asks, "I have had a bad year. I sell into Manufacturing and I have five major clients. I have taken such perfect care of them, my competition could not get in. But this year, out of nowhere, my largest got new leadership and changed vendors without even telling me? There is no way I can replace that revenue. Any advice?" Book: Eat Their Lunch: Winning Customers Away From Your Competition by Anthony Iannarino 👀 Read the BLOG for this episode.

Lightning Round: Top 10 Favorite Sales Tools Question: Rowena from the British Virgin Islands asks, "I'm active on LinkedIn but I'm not seeing results. I'm so frustrated. I listen every week so I'd ask experts should I double down on posting more or is there a smarter way to turn my online presence into real sales conversations?" Book: 'Fanatical Prospecting' by Jeb Blount and 'The LinkedIn Edge' by Jeb Blount and Brynne Tillman 👀 Read the BLOG for this episode.

Lightning Round: Top 10 Mistakes that Are Killing Your Pipeline Question: Mike from San Diego asks, "Our company is growing fast, both organically and through acquisitions. We're great at landing new business, but I'm worried our customer retention is slipping. How do I get my team to focus on both?" Book: Never Lose a Customer Again by Joey Coleman 👀 Read the BLOG for this episode.

Lightning Round: Top 10 Follow-Up Moves Question: Lucia in Seattle asks, "Love the show–I am a new listener. Here's my question: I'm killing myself and cannot get one of my deals across the finish line. I get to proposal stage and then they go cold or I lose to my competition. I really need help." Book: Gap Selling by Keenan 👀 Read the BLOG for this episode.