High-Income Business Writing Podcast
Ed Gandia
Ed Gandia, co-author of the bestselling book, The Wealthy Freelancer, reveals how to propel your writing business to the six-figure level (or the part-time equivalent). In this nuts-and-bolts, no-nonsense podcast, you'll discover how to get better clients, earn more in less time, and bring more freedom and joy into your writing business. Ed will walk you through the practical, “doable” systems and strategies he has developed in his own writing business — the same systems he has taught his private coaching clients. He'll also show you what’s working for other business writers by bringing you real case studies from the field. And he'll share all this information in an honest and transparent way, with no hype or fluff. Topics covered include: getting better and higher-paying clients; banishing the feast-or-famine cycle; doing more of the work that excites you; how to raise your fees and rates; boosting your productivity; making your business recession-proof; discovering and leveraging your strengths; finding your niche; pricing content writing projects; pricing copywriting projects; writing white papers; writing case studies; writing web copy; writing articles; and much more.
Episodes
Mentioned books
Jan 3, 2024 • 6min
#336: A Four-Phase Framework for Onboarding a Writer or Virtual Assistant
How do you feel about outsourcing some of your work? Most writers I talk with are either completely against this idea. Or they tell me that they’ve tried it and it didn’t work out. Or that they like the concept, but it just wouldn’t work for them. I get it. I used to feel the same way. But there’s a big problem with that kind of thinking: it’s one-dimensional. It’s a “yes or no” thing. Purely binary. I’ve seen enough successful outsourcing examples in the world of freelancing to know that there are many different ways of solving the problem. And in this week’s short podcast episode, I walk through a four-phase framework for making it work. Enjoy!
Dec 31, 2023 • 48min
#335: Marjorie Turner Hollman’s Journey from Memoir Writer to Book Coach to Author of a Nonfiction Book Series
One of the most important capabilities you can develop as a self-employed professional is the ability to pivot and adapt as your business grows and your life situation evolves. Not only is life full of surprises, but what worked for you 5 years ago may not be as palatable today. Whether it's the types of clients you work with, the type of work you pursue, or the side projects you take on. Marjorie Turner Hollman is an excellent example of this. A long-time writer, Marjorie has faced a number of challenges in her life—including some physical disabilities—that have forced her to reinvent herself and what she offers. Her work has evolved from freelance writer to personal historian to book coach for struggling authors to the author of a nonfiction book series. There are many things I love about Marjorie’s story, but I find her resilience, resourcefulness, and adaptability inspiring. And I think you will too. The topic of accessibility and how we all use adaptive aids in everyday life is a concept Marjorie learned from Kam Redlawsk. She is a remarkable, articulate advocate for those with disabilities. I hope you enjoy this conversation. . .
Dec 6, 2023 • 5min
#334: Is the Grass Actually Greener on the Other Side?
When your business gets really challenging, it’s very common to feel like you need to make a drastic move. Like pivoting to a different target market. Or offering a totally different set of services. Or moving out of freelancing and into a traditional job. These are very common feelings. And let me tell you ... I feel this way at least two or three times a year. Yes, I really do. In today’s short episode, I share my thoughts and reflections on this dilemma. Whether you’re happy where you are or you feel like a big change is in order, I think you’ll find it useful.
Nov 22, 2023 • 40min
#333: The 5 Biggest Mistakes Writers Make When They Edit
Learn the 5 biggest editing mistakes writers make and how to avoid them. Discover the value of developing an editing system and incubating your writing before editing. Get tips for finding beta readers and setting clear expectations. Explore the benefits of providing effective feedback and hiring an editor. Find out about an online course on masterful editing and sign up for valuable tips through their newsletter.
Nov 7, 2023 • 7min
#332: Yes, You Should Still Raise Your Fees (Even in This Economy)
Learn strategies for raising fees in a challenging economy and how to offer a separate engagement to clients. Discover alternative methods to increase value for business writers and copywriters. Avoid the stress of telling existing clients their fees are going up across the board. Get specific recommendations for raising fees in a more effective way.
Oct 25, 2023 • 49min
#331: Marketing Strategies of a Digital Nomad Ghostwriter Earning $750 per Hour
Learn about the importance of continuously improving marketing skills and habits. Guest Amy Suto shares strategies on attracting ideal clients and commanding high rates. Discuss finding ideal clients, strategies for attracting them, sources of business, and managing client workload. Explore the lifestyle and benefits of being a digital nomad ghostwriter. Understand the importance of attraction marketing for ghostwriters of legacy books. Also, hear about the guest's book, 'The Six Figure Freelance Writer'.
4 snips
Oct 11, 2023 • 53min
#330: Big Takeaways from The Content Byte Summit, with Jennifer Goforth Gregory
Jennifer Goforth Gregory, conference speaker and colleague of the host, joins the podcast to share the biggest takeaways from The Content Byte Summit, including defining ideal clients, AI's role in writing and marketing, and the importance of strategic thinking in business. They also discuss the evolution of e-commerce, the power of sharing personal stories, automating processes, and the abundance of free online courses and certifications.
Sep 27, 2023 • 7min
#329: Pricing Is Mostly Arbitrary
Learn how to determine accurate pricing for writing projects and the importance of confidence in increasing fees. Explore the challenges of undercharging and the factors that contribute to your ability to deliver value and attract the right clients.
Sep 12, 2023 • 32min
#328: Can You Be Your Own Business Coach?
Exploring the benefits of coaching yourself in business, the podcast discusses the key factors and qualities for self-coaching. The power of journaling is highlighted as a tool for productive internal conversation and personal development. The chapter encourages listeners to engage in a daily conversation with themselves to explore thoughts and aspirations.
Aug 29, 2023 • 7min
#327: Raising Your Fees In a Recession
In this week’s short podcast episode, I detail 3 ways to raise your fees effectively ... even in a difficult economy. It’s all about thinking of the challenge differently and in a more creative way.
