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High-Income Business Writing Podcast

#341: Crossing Paths: Lindy Alexander’s Secrets to Succeeding with Journalism and Content Marketing

Mar 13, 2024
Discover how freelance writers can successfully merge journalism and content marketing, as Lindy Alexander shares her journey and tips. Learn about navigating the transition, exploring adjacent markets, balancing on LinkedIn, and the complexities of freelance work. Gain insights into Lindy's courses and resources for writers.
42:52

Episode guests

Podcast summary created with Snipd AI

Quick takeaways

  • Journalism and content marketing can coexist successfully, bringing financial rewards.
  • Combining journalism and content marketing creates business synergies, attracting clients valuing journalistic backgrounds.

Deep dives

Navigating Journalism and Content Marketing as a Freelance Writer

Freelance writer Lindy Alexander and host Ed Gandia discuss breaking the myth that journalism and content marketing can't coexist. Lindy shares her journey transitioning from social work to freelance writing and the realization that focusing on both journalism and content marketing can be financially rewarding. Maintaining journalistic standards while venturing into content marketing allowed Lindy to find balance and success.

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