Navigating the Transition from Journalism to Content Marketing

For many years there has been a myth among journalists that journalism and content marketing can’t coexist.   You either have to focus on journalism work or on content marketing, but not on both.   But this belief is based on false assumptions and outdated beliefs. And in this week’s episode, you’ll hear why you can do both very successfully as a freelance writer.   And, in fact, why you may actually WANT to focus on both.   My guest is Lindy Alexander, an award-winning freelance food, travel, and lifestyle writer and content creator living in the vibrant goldfields town of Castlemaine in central Victoria, Australia.   Her work has been published in numerous digital and print publications including Sunday Life, The Age/The Sydney Morning Herald, The Guardian, Travel + Indulgence, Travel + Leisure Southeast Asia, delicious, Good Food, The Saturday Paper, SBS Life, Dumbo Feather, Peppermint, Essential Kids, Essential Baby, Modern Farmer, Jetstar magazine and Homes+.   I had Lindy on the show a few years ago, where we discussed . This time, we're directly tackling the age-old myth that content marketing and journalism are incompatible.   You’ll hear exactly how Lindy has navigated these waters like a champ. How’s she maintained solid journalistic standards and ethics throughout. And how you can combine both to create real synergies in your business.