#337: Austin L. Church on Money Mindset, Living Well and Using Pricing as a Key Lever for Financial Prosperity as a Freelance Professional
Jan 17, 2024
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Guest Austin L. Church, an expert on money mindset, discusses achieving financial success as a freelancer. They explore beliefs about money, the importance of pricing, and the future of freelancing. They also discuss setting smart strategic prices, finding wealthy role models, addressing conditioning around money, and mastering pricing strategies. Additionally, they explore the future of freelance writing, the role of unique skills, and the competitive advantage of humans in ideation. The chapter ends with a discussion on therapy and an overview of Austin L. Church's book on freelance income.
Openly discussing money and prosperity in the freelancing community can lead to greater business success.
Self-employed professionals should determine their individual survival numbers and dream rates to achieve real financial success.
Freelancers should incorporate their unique perspectives and diverse experiences to stand out and offer exceptional value to clients.
Deep dives
The importance of discussing money and prosperity
The podcast episode highlights the significance of openly discussing money and prosperity in the freelancing community. It emphasizes that these discussions can lead to greater business success and explores the negative impact of avoiding money conversations. The episode draws a parallel to successful mainstream businesses that prioritize money discussions and decisions for their growth.
Addressing the issue of financial prosperity
The podcast episode introduces the topic of financial prosperity and how it can be achieved as a self-employed professional. It delves into the reasons why many solo professionals shy away from money-related discussions due to upbringing, beliefs, or feeling overwhelmed. The episode prompts listeners to address this issue and provides insights on earning more, consistently, keeping more of what they earn, and giving back to causes they care about.
Elevating pricing as a key lever for success
The podcast episode highlights the importance of pricing as a crucial lever for success in the freelance writing and copywriting industry. It suggests that freelancers should not base their prices on others' rates, but rather determine their individual survival numbers and dream rates. The episode explains the concept of pessimistic pricing, including the addition of a buffer to accommodate unexpected challenges. It also emphasizes the effectiveness of using specific prices to make them more believable and memorable to clients.
The role of personal qualities and experiences
The podcast episode emphasizes the significance of personal qualities and experiences in differentiating oneself in the freelance creative services industry. It suggests that clients hire freelance writers not only for their skills, but also for their unique perspectives, empathy, expertise in specific industries, and ability to tell compelling stories. The episode encourages freelancers to incorporate their whole selves, including their diverse experiences, into their positioning to stand out and offer exceptional value to clients.
The future of freelance creative services
The podcast episode explores the future of freelance creative services, focusing on the opportunities available rather than the threats posed by technological advancements such as chat GPT. It suggests that there will be increased opportunities for those who commit to mastering available tools and leverage them effectively. The episode encourages freelance writers to swim up the value stream by focusing on higher-level, human-centered skills such as ideation, strategy, and empathy, as these are areas where AI tools may lack the ability to deliver fully. It highlights the importance of humility and focusing on one's unique qualities to thrive in the evolving industry.
We truly don’t talk enough about money and prosperity in the freelancing community. And that’s too bad, because the more we talk about this issue in positive and productive ways, the greater the chances our businesses will succeed. I mean... imagine companies like Microsoft, Apple, Walmart or Ford Motor Company ignoring money discussions and decisions. It would spell disaster! Many solo professionals avoid the topic because they were raised to believe that money is a taboo topic. Or because of other long-held beliefs about money that no longer serve them (and perhaps never have). Or because they’re overwhelmed and not sure where or how to even start to address the issue of earning more (and more consistently), keeping more of what they earn, and giving more to causes they care about. In this week’s episode, I’m joined by my good friend Austin L. Church, founder of FreelanceCake.com, a freelance marketing strategist and copywriter, and author of the brand new book, We dive deep into the topic of financial prosperity and how to achieve it. Among other things, we discuss: Where our beliefs about money come from Why most of them don’t serve us How we can achieve real and lasting financial success as self-employed professionals Why our pricing is a key lever to getting there Why reaching financial prosperity is about much more than just making more money Austin’s thoughts about the future of freelancing The episode is packed with useful ideas and powerful reframing. I think you’ll really enjoy it.
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