
High-Income Business Writing Podcast #337: Austin L. Church on Money Mindset, Living Well and Using Pricing as a Key Lever for Financial Prosperity as a Freelance Professional
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Jan 17, 2024 Guest Austin L. Church, an expert on money mindset, discusses achieving financial success as a freelancer. They explore beliefs about money, the importance of pricing, and the future of freelancing. They also discuss setting smart strategic prices, finding wealthy role models, addressing conditioning around money, and mastering pricing strategies. Additionally, they explore the future of freelance writing, the role of unique skills, and the competitive advantage of humans in ideation. The chapter ends with a discussion on therapy and an overview of Austin L. Church's book on freelance income.
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Laid Off In 2009 Sparked A Diverse Freelance Career
- Austin became a freelancer after a 2009 layoff and never returned to employment full-time, building apps, an agency, and becoming a fractional CMO.
- His path demonstrates diverse income models and led him to focus on pricing and coaching.
Pricing Is The Primary Lever For Lifestyle
- Pricing is the primary lever freelancers can pull to fund the lifestyle they want.
- Austin recommends starting with your annual survival number (personal + business + taxes) and reverse-engineering rates from there.
Unpack Money Beliefs To Unlock Permission
- Many freelancers carry unconscious limiting beliefs about money formed in childhood and family conversations.
- Austin urges making those beliefs conscious, finding counterexamples, and reframing to unlock permission to want more money.

