Success Story with Scott D. Clary

➡️ For More Episodes, Visit: successstorypodcast.com ➡️ Like The Show? Leave A Rating: https://ratethispodcast.com/successstory Today, you'll hear me on the Billion Dollar Moves Podcast speaking about monetizing influence and impact Make sure to subscribe the Podcast: https://www.youtube.com/watch?v=5poNlAeh2vk Tweet Me: twitter.com/scottdclary My Newsletter: newsletter.scottdclary.com

➡️ For More Episodes, Visit: successstorypodcast.com ➡️ Like The Show? Leave A Rating: https://ratethispodcast.com/successstory Today, you'll hear me on the Reason 4 Everything podcast.Subscribe here. https://youtu.be/ULQq_5vN_wE Tweet Me: twitter.com/scottdclary My Newsletter: newsletter.scottdclary.com

➡️ Like The Podcast? Leave A Rating: https://ratethispodcast.com/successstory In this "Lessons" episode, Yosef Martin, Founder of BoxyCharm, lifts the lid on the unconventional strategies he used to create a beauty subscription box with a cult-like following. Forget chasing fleeting trends – Yosef reveals the power of a truly exceptional product that resonates deeply with your audience.  This "product" extends beyond the box itself; it's about understanding what truly excites your customers.Community as Fuel: When your community trends, you get noticed. Learn how Yosef leveraged BoxyCharm's community to strategically fuel trends and create massive buzz.The Sneak Peek Masterclass: Remember the thrill of a sneak peek? Yosef mastered it, using targeted reveals to create hype for upcoming boxes. Precise timing triggered search spikes and discussions, turning algorithms into free publicity machines.Beyond Selling, Building Relationships: BoxyCharm built relationships, not just sales. Yosef highlights the power of a relatable founder who connects emotionally. Consistent communication with a touch of humor became their unique brand language.Customer Focus Wins: Growth isn't just about new customers. Yosef champions a customer-centric approach, urging businesses to obsess over all feedback. It's more efficient to retain existing fans than constantly chasing new ones.Streamline for Success: Ditch endless meetings! Yosef advocates for focused discussions based on urgency. This frees up time to stay ahead of the curve. Understanding trends and features allows you to be the first to adopt new platforms, gaining a competitive edge. ➡️ Show Linkshttps://successstorypodcast.comYouTube: https://youtu.be/RRBkTIY0pHg?si=kBHj-7sYnFEpvmWZApple: https://podcasts.apple.com/us/podcast/yosef-martin-founder-of-boxycharm-from-zero-to-%24500m/id1484783544?i=1000575813474Spotify: https://open.spotify.com/episode/6vx7VOT7YhgXTlkZf7AMsu?si=768874c24e684acd ➡️ Watch the Podcast On Youtubehttps://www.youtube.com/c/scottdclary 

➡️ Like The Podcast? Leave A Rating: https://ratethispodcast.com/successstory In this "Lessons" episode, Kate Bradley, Founder & CEO of Lately.ai, breaks down the challenges faced by content creators and unveils Lately.ai's mission to make powerful content creation tools accessible to everyone.Become a Content Machine: Lately.ai empowers individuals to develop a repeatable content strategy, transforming them into self-sufficient media companies.Effortless Multi-Platform Content: Repurpose long-form content (podcasts!) into bite-sized pieces for various social media platforms. Lately.ai automates this with AI, maintaining brand voice while saving time.AI for Everyone: The new Lately.ai targets creators without large marketing teams. This iteration aims to deliver 90% complete content, significantly reducing the manual workload.The Gary Vaynerchuk Story: Kate shares her experience with social media icon Gary Vaynerchuk. Although not an ideal customer, his endorsement highlights the importance of validation from established figures. ➡️ Show Linkshttps://successstorypodcast.comYouTube: https://youtu.be/1XNqqUVohxs?si=rJort9cx6PNdTF0BApple: https://podcasts.apple.com/us/podcast/kate-bradley-founder-ceo-of-lately-ai-the-future/id1484783544?i=1000579382379Spotify: https://open.spotify.com/episode/2hX5MVIUMHKZLqyD3y8cyB?si=9a9698bf263f4896 ➡️ Watch the Podcast On Youtubehttps://www.youtube.com/c/scottdclary

➡️ Like The Podcast? Leave A Rating: https://ratethispodcast.com/successstory ➡️ Join 321,000 people who read my free weekly newsletter: https://newsletter.scottdclary.com ➡️ About The GuestLisa Lutoff-Perlo is a leading figure in the cruise industry, having shattered glass ceilings throughout her career.  She began at Celebrity Cruises and steadily climbed the corporate ladder, holding positions in sales, marketing, and operations. In 2012, she became the first woman to oversee both hotel and marine operations for Royal Caribbean International, another brand in the Royal Caribbean Group.  Two years later, she made history again by becoming the first woman ever appointed president and CEO of a Royal Caribbean Group brand – Celebrity Cruises.  Under her helm, Celebrity Cruises flourished, boasting a team of 3,000 employees and generating an impressive annual revenue of $3.1 billion.  ➡️ Show Linkshttps://www.instagram.com/lutoffperlo/https://twitter.com/LisaLutoffPerlo/https://www.linkedin.com/in/lisa-lutoff-perlo/ ➡️ Podcast SponsorsHubspot - https://hubspot.com/  Indeed - https://indeed.com/claryCreator Science Podcast - https://podcast.creatorscience.comNetSuite — https://netsuite.com/scottclary/Heaven Hill - https://heavenhilldistillery.com/hh-bottled-in-bond.phpBackblaze - https://backblaze.com/storyDeleteMe - https://joindeleteme.com/success (Code: success)BELAY - https://belaysolutions.comBetterHelp - https://www.betterhelp.com/successpodEufy - https://eufyofficial.com/videolockMiro - https://miro.com/successpod1Password - https://1password.com/clary ➡️ Talking Points00:00 - Introduction02:18 - Proving Doubters Wrong03:44 - Leading Under Fire05:14 - Celebrity vs. Cruise Industry06:54 - Characteristics of Effective Leadership09:29 - Implementing Empathy in Leadership12:54 - Balancing Technical Proficiency and Company Culture14:00 - Lisa's Career Origin Story and Lessons Learned21:52 - Supporting Emerging Women in Business25:49 - Sponsor: Creator Science Podcast26:36 - Debunking Myths about Women in Cruise Industry30:13 - Benefits of Diversity in Business33:56 - Coping Strategies for High-Stress Environments39:26 - Embracing Change for Personal Growth43:52 - Thriving in a 24/7 High-Stress Environment47:45 - Key Insights from Lisa's Book51:04 - Courage-building Advice for Entrepreneurs52:39 - Advice for a Young Lisa53:30 - Connecting with Lisa Online54:01 - Defining Success

➡️ Like The Podcast? Leave A Rating: https://ratethispodcast.com/successstoryIn this "Lessons" episode, we dive deep with market research expert Janelle James to explore the critical intersection of diversity and inclusion (D&I) in the hiring process. Janelle challenges the notion of D&I as solely an HR initiative, reframing it as a strategic driver for innovation and market success.Unconscious Bias: Janelle exposes hidden bias in hiring processes, urging companies to audit their practices for a more inclusive approach.Diverse Perspectives Win: She shares a compelling story where her unique background led to a successful product launch, highlighting the power of diverse perspectives.Beyond Numbers: Janelle emphasizes that D&I goes beyond quotas. It's about creating an environment where everyone feels valued and contributes their unique viewpoint. ➡️ Show Linkshttps://successstorypodcast.comYouTube: https://youtu.be/ErQhj44th2s?si=a-HiamAhdU-u1GxkApple: https://podcasts.apple.com/us/podcast/janelle-james-senior-vice-president-at-ipsos-diversity/id1484783544?i=1000570831047Spotify: https://open.spotify.com/episode/1GayYs0bZoeZq5E2tTj0s7?si=wi0rZOomQiCOuByAkLgI8Q ➡️ Watch the Podcast On Youtubehttps://www.youtube.com/c/scottdclary

➡️ Like The Podcast? Leave A Rating: https://ratethispodcast.com/successstoryIn this "Lessons" episode, Sophie Watts, a Global Media Executive, dismantles traditional marketing and unveils the cutting-edge strategies of the Web3 revolution. Discover data-driven approaches, community-building secrets, and how Sophie crafts powerful marketing campaigns.From Billboards to Bullseyes: Sophie exposes the flaws of million-dollar billboards and reveals how Web3 uses data for laser-focused marketing, prioritizing fan-first creative through "reverse engineering" projects.Community - The New Powerhouse: Discord, Twitter Spaces, and organic community management with specialist interactions are key to Web3 marketing success.Authenticity Over Budget: Organic social media advertising trumps traditional marketing. Learn how "Atomic Networks" allow for targeted marketing with minimal spending in Web3.Marketing 101: Core marketing principles of audience understanding and authentic communication remain vital while prioritizing audience needs over ego-driven marketing is key.The Future - Disruption or Evolution?: Sophie shares her perspective on the potential disruption of traditional marketing agencies in Web3 and her journey as a media trailblazer.➡️ Show Linkshttps://successstorypodcast.com YouTube: https://youtu.be/mztJTPjBFPw?si=hxf4-EbEH3DUfyvW Apple: https://podcasts.apple.com/us/podcast/sophie-watts-executive-chairperson-at-metacurio-creating/id1484783544?i=1000570353404 Spotify: https://open.spotify.com/episode/75k2fttLmRV1cuqlfPeR1p?si=1fe8dbfb2c6b4bd4 ➡️ Watch the Podcast On Youtubehttps://www.youtube.com/c/scottdclary

➡️ Like The Podcast? Leave A Rating: https://ratethispodcast.com/successstory ➡️ Join 321,000 people who read my free weekly newsletter: https://newsletter.scottdclary.com ➡️ About The GuestGuy Kawasaki is a Silicon Valley legend, renowned for his role as Apple's original chief evangelist. An entrepreneur, investor, and best-selling author, Guy's insights on innovation, marketing, and technology continue to ignite audiences and inspire businesses worldwide.Guy Kawasaki is an iconic figure in Silicon Valley. As Apple's chief evangelist, he helped popularize the Macintosh computer, sparking a revolution in personal computing. A venture capitalist, advisor to Google, and trustee of the Wikimedia Foundation, Guy's impact extends across multiple industries. He's the author of 16 best-selling books, including The Art of the Start, Enchantment and Think Remarkable, and currently serves as the chief evangelist for Canva. Guy's infectious energy and innovative spirit continue to inspire audiences around the globe. ➡️ Show Linkshttps://www.instagram.com/guykawasaki/https://twitter.com/GuyKawasaki/https://www.linkedin.com/in/guykawasaki/ ➡️ Podcast SponsorsHubspot - https://hubspot.com/  Kajabi - https://kajabi.com/success (Code: success)Indeed - https://indeed.com/claryCreator Science Podcast - https://podcast.creatorscience.comNetSuite — https://netsuite.com/scottclary/ ➡️ Talking Points00:00 - Introduction02:12 - Stage to Podcast04:21 - Writing Woes09:33 - Honest Feedback12:07 - What Makes You Remarkable?15:59 - Growth, Grit, and Grace21:14 - Reshaping Capitalism27:31 - KPIs that Matter30:13 - Customer Creation36:13 - Passion vs Paycheck40:16 - Finding Your Passion47:57 - Sponsor: Creator Science Podcast1:07:54 - Imposter Syndrome: Why Women1:17:45 - Guy's New Book Unveiled1:22:20 - Becoming Remarkable: Step One1:25:09 - Measuring Grace1:25:36 - Future of Writing: AI and Authorship?1:36:04 - Connect with Guy Kawasaki

➡️ Like The Podcast? Leave A Rating: https://ratethispodcast.com/successstoryIn this "Lessons" episode, commercial real estate titan Bob Knakal dives deep into his illustrious career, exploring how the industry has dramatically transformed over the decades. He shares his passion for the business and offers valuable lessons for aspiring professionals.Shifting Landscape: The industry transitioned from second careers to attracting young graduates.Tech's Double-Edged Sword: Increased productivity but fewer properties sold (NYC).Passion Ignited: Fascination with buildings and problem-solving fueled Bob's love for commercial real estate.Demystifying the Deal: Bob walks us through a commercial real estate transaction, from market analysis to client negotiation.Relationship is King: Cultivating strong relationships is key in a competitive market for "top-of-mind awareness." ➡️ Show Linkshttps://successstorypodcast.comYouTube: https://youtu.be/QTg2sizLWOw?si=t4YONCgSfNG0rKSWApple: https://podcasts.apple.com/us/podcast/bob-knakal-rk-real-estate-selling-%2421-billion/id1484783544?i=1000647191130Spotify: https://open.spotify.com/episode/4BUdGx3dYY1i5XribDyth7?si=8fa75748e1e64d2a ➡️ Watch the Podcast On Youtubehttps://www.youtube.com/c/scottdclary 

➡️ Like The Podcast? Leave A Rating: https://ratethispodcast.com/successstory In this "Lessons" episode, Joe De Sena, the inspirational founder and CEO of Spartan, dives deep into the strategic use of personal branding to not only build a loyal following but also navigate immense business challenges. De Sena shares his experience growing Spartan into a global phenomenon and the roadblocks he faced during the pandemic. Learn how he leveraged content creation and social media to overcome adversity and emerge stronger.Content Consistency is Key: De Sena emphasizes the importance of creating consistent content, recommending a strategy to create every single day and stay top of mind with your audience.Learn & Connect Through Podcasts: De Sena highlights podcasts as a learning tool for refining your ideas and fostering connections with your audience.Pandemic's Impact on Spartan: Spartan faced a brutal blow during the pandemic as lockdowns forced race cancellations and significant customer refunds. While still recovering, Spartan is emerging stronger with De Sena's resilience and brand-building efforts playing a key role.➡️ Show Linkshttps://successstorypodcast.com YouTube: https://youtu.be/jByyHRNz7jo?si=9BZRZH44N1HwAUOD Apple: https://podcasts.apple.com/us/podcast/joe-de-sena-founder-and-ceo-of-spartan-the-spartan-mindset/id1484783544?i=1000646622769 Spotify: https://open.spotify.com/episode/1BtMY9Qq5U9XHBMEU3aAA8?si=on0tGwpWSaCPneQh4adMnA ➡️ Watch the Podcast On Youtubehttps://www.youtube.com/c/scottdclary