
Kiss My Aesthetic Podcast
The Kiss My Aesthetic Podcast is hosted by Michelle Wintersteen, the Brand Designer and Creative Director behind MKW Creative Co. a freelance brand design firm helping to define, design, build and grow vibrant brands for social-media-minded entrepreneurs.
The KMA Podcast is an extension of the Kiss My Aesthetic Facebook Group and covers topics like creating brand awareness, mastering social media marketing, cementing your brand's online presence, and being your own damn boss.
Michelle lives in sunny San Diego, California designing for brands & creating content with an undeniable west coast energy, punchy color palette & her yellow lab pup.
Latest episodes

Feb 1, 2022 • 48min
059 Client Case Study - Influence with Impact
Lissette is a Latina digital entrepreneur living in New York City as an influencer marketing consultant to Fortune 500 brands, social media content creator, and business coach for influencers & personal brands looking to master social media from a more human lens. Her expertise has been featured across publications including Business Insider, New York Magazine, CNBC, and Good Morning America; and as a featured speaker on the stages of Create & Cultivate's Small Business Summit and Later Media's #LaterCon. She was named a Top 10 Social Media Coach by Yahoo!, and received a Shorty Award for her influencer campaign work. -------------------------- In today's episode, we cover: Lissette's background, what she does, and how she got started Snap chat of what it looked like at the beginning to be an influencer vs. now Platforms evolution Social media growth vs. community growth Influence with Impact - how the idea came about and how she knew she was ready for branding Experimenting with services when building a brand Is sharing knowledge a newbie move? Her best advice for both the creators and the brands that want to embark on the collaborative marketing campaign Influence emails that actually get a response The power when you use your clients' language Walkthrough of all the Lissette Calv services, from the free offer to the highest pay offer What a free resource should look like! ----------------------- RESOURCES: Canva Editable Social Media Profile Mock-Ups -------------------- Guest info: For more on Lissette, you can find her as @lissettecalv on Instagram, and for more about working with her, head over influencewithimpact.co. -------------------------- WORK WITH MKW CREATIVE CO. Connect on social with Michelle at: Kiss My Aesthetic Facebook Group Instagram Tik Tok -------------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee! -------------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma.

Jan 25, 2022 • 47min
058 Life According to Professional Muralists PandR Design Co.
Roxy Prima and Phoebe Cornog are the founders of Pandr Design Co. based in San Diego, CA. They specialize in painting murals that act as destination moments for the businesses that hire them. They've painted over 250 murals all over the country for businesses like Target, Lululemon, MLB Teams, NFL Teams, VISA, and Logitech. They are also passionate about helping creatives learn the business side and make money doing what they love. They offer many resources such as webinars, contract templates, and educational tools to help creative entrepreneurs make and sustain a successful business. -------------------------- In today's episode, we cover: What's PandR and how they've got to where they are today Their experiences back in college and even today with the starving artist stereotype Why they create some much educational content to help other artists and how hard it was at the beginning for them to learn how to run the business Thinking ahead, setting goals with retirement in mind Finding a work-life balance as a business owner What makes PandR a brag-worthy brand TikTok vs. Instagram Sharing their thoughts about NFT’s How do they tackle which ideas are worth pursuing Advice to someone wishing to start a muraling business The power of outreach PandR’s 2022 goals -------------------------- Guest info: For more on Roxy, Phoebe, and PandR, you can find them as: @pandrdesignco on Instagram @roxyprima and @phoebecornog on TikTok And for more about working with them, head over to pandrdesignco.com Click HERE to buy their BOOK - Wonder Walls: How to Transform Your Space with Colorful Geometrics, Graphic Lettering, and Other Fabulous Paint Techniques -------------------------- WORK WITH MKW CREATIVE CO. Connect on social with Michelle at: Kiss My Aesthetic Facebook Group Instagram Tik Tok -------------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee! -------------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma.

Jan 18, 2022 • 52min
057 Client Case Study - Dental Hygiene Nation
Caitlyn graduated with her bachelors in dental hygiene from West Virginia University to pursue her career as a dental hygienist. She started a Twitter page in college called Dental Hygiene Problems that celebrated the struggles of being in dental hygiene school. What she found was that she was not alone in her struggles as the page grew rapidly! Never did she think it could grow into the lifestyle brand it is today called Dental Hygiene Nation! The brand celebrates dentistry through accessories, apparel, and their most popular subscriptions box! Dental Hygiene Nation turned 5 in 2021 and rebranded with the ever so creative MKWCC! -------------------------- In today's episode, we cover: Caitlyn backstory Why she picked Twitter and the origins of Dental Hygiene Nation Her 3 different types of client personalities The importance of knowing your ideal customer avatar How she knew it was time for a rebrand The influence of Etsy Where she wants/feels Dental Hygiene Nation is going in the upcoming years Shifting from unsure to fully trusting her branding process Tips to when you have a hard desition to make in your business 2 branding lessons -------------------------- Guest info: For more on Caitlyn and Dental Hygiene Nation, you can find her as @dthynation on Instagram. -------------------------- WORK WITH MKW CREATIVE CO. Connect on social with Michelle at: Kiss My Aesthetic Facebook Group Instagram Tik Tok -------------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee! -------------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma.

Jan 11, 2022 • 54min
056 Client Case Study - Kenny Flowers Country Club
Kenny Haisfield is the founder of resort-wear brand Kenny Flowers. He chats about making floral shirts that aren't your dad's, running a travel-focused DTC brand in the midst of a global pandemic, and how he got Jimmy Buffett to wear Kenny Flowers on his summer tour. Kenny Flowers has become much more than just a shirt company. Now the brand also offers everything from funky, fresh swim trunks to women's swimwear and dresses designed by Kenny's wife Christina to a line of golf polos to keep you looking fly on the golf course. The hammocks turned into private villas, the hostels turned into luxe resorts. But one thing remains constant - to continuously reimagine what's possible and embrace that feeling of vacation every day. Mahalo! -------------------------- In today's episode, we cover: Kenny's backstory and how everything started Bali's magical influence How the brand is evolved from 2015 when it first started What branding is all about - definitely not just a logo How the internet is no longer a luxury but fundamental nowadays Where they envision NFTs can help grow businesses Kenny Flower's Country Club - how it came to life What makes Kenny Flowers brag-worthy Marketing Channels - what have been his marketing efforts, and which ones have changed the most since he started Kenny's golden nuggets advice -------------------------- Guest info: For more on Kenny, you can find him as @kennyflowers_ on Instagram. You can check out their collections at kennyflowers.com. -------------------------- WORK WITH MKW CREATIVE CO. Connect on social with Michelle at: Kiss My Aesthetic Facebook Group Instagram Tik Tok -------------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee! -------------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma.

Jan 4, 2022 • 1h 1min
055 Life according to Creative Agency Owners - Adelaide Matte of AMD Creative
Adelaide Matte is bold, fun, and a creative force to be reckoned with. The founder and CEO of AMD is known for working with a diverse portfolio of businesses, taking risks that drive results, developing warm, professional relationships, and for curating a team of talented creatives. Adelaide specializes in working with small business owners to design and promote their brands. Her favorite part of branding is deciding and creating the overall aesthetic for a new business. -------------------------- In today's episode, we cover: Adelaide's backstory - How she became an entrepreneur at the age of 22 and built her Branding and Marketing Agency Tips for when you're just starting in business Hiring employees vs. contractors How to handle SM when you go from solopreneur to having a team Where they see social media management trends are going Creating and pricing new offers The downside of digital products and social media Struggles of being a female business owner and the "babe" boss mentality The importance of setting boundaries and having business support buddies What's it like to run a team and deal with leadership Outsourcing and trusting experts to take over Set Me Up - Adelaide's in-person dating app ----------------------- RESOURCES MENTIONED: Set Me Up - Stop Swiping and Start Dating @setmeup.io ----------------------- Guest info: For more on Adelaide, you can find her as @adelaidethecreator on Instagram. ----------------------- WORK WITH MKW CREATIVE CO. Connect on social with Michelle at: Kiss My Aesthetic Facebook Group Instagram Tik Tok -------------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee! -------------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma.

Dec 28, 2021 • 51min
054 Client Case Study - Same Skin
Michelle is a digital creator with a professional background in Aviation. She champions WOC going against the grain to share their success and hardships through creative storytelling via her platform - Same Skin, which celebrates sameness in our diversity. -------------------------- In today's episode, we cover: Michelle's backstory - how she moved from Bombay to NY and now works in Private Aviation Same Skin's how and why - how she went on the road of thinking, "I want to give this space to these voices" What does that power of community mean in the context of Same Skin Doing her brand as a white woman - Why she picked MKW Creative Co. Freedom to be your own person vs. co-dependant cultures Channeling grieve into purpose The origin of Same Skin's name "Everything happens for a reason" Michelle's advice to get the most of SM for your business What are the emotions that represent Same Skin Michelle's big takeaways -------------------------- RESOURCES: Big Magic from Elizabeth Gilbert - (Amazon affiliate link) Armchair Expert - Episode with Maya Shankar -------------------------- Guest info: For more on Michelle, you can find her as @sameskin.co on Instagram, and for more about working with her, head over sameskincommunity.com. -------------------------- WORK WITH MKW CREATIVE CO. Connect on social with Michelle at: Kiss My Aesthetic Facebook Group Instagram Tik Tok -------------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee! -------------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma.

Dec 21, 2021 • 45min
053 Client Case Study - FACES Skin Gym
As an esthetician with over 20 years of experience, Kelly has seen and treated just about every skin type under the sun. WHEN IT COMES TO MAINTAINING GREAT SKIN. She believes that education is powerful when working with clients. Navigating skincare through today's multi-billion-dollar world through the internet and the spaceless world of social media can be confusing and frustrating. Her holistic, realistic, and multi-faceted approach is how she's built a multi-figure brand, and most importantly is keeps her client's skin glowing. -------------------------- In today's episode, we cover: How she started working alongside Dr. Cohen and continues to do so 21 years later How things have changed in the last 20 years in the industry, and from an influencer standpoint The good and the bad of influencers Tips on how to choose a good practitioner The discrepancy in aesthetics between consumer-based skincare and clinical skincare How to invest in someone that's going to be worth it and give a good ROI The importance of taking the time to learn and also to educate -------------------------- Guest info: For more on Kelly, you can find her as @faces_skingym on Instagram and on TikTok, and for more about working with her, head over facesskingym.com. MKW Promotion for New Clients - 10% Discount on any Facial Service! -------------------------- WORK WITH MKW CREATIVE CO. Connect on social with Michelle at: Kiss My Aesthetic Facebook Group Instagram Tik Tok -------------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee! -------------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma.

Dec 21, 2021 • 32min
052 Client Case Study - Balanced by Katie
Balanced by Katie: Physical Therapy, Yoga & Wellness, Inc. presents Dr. Katie D'Amato and Dr. Kristi Lupinetti, Doctors of Physical Therapy who bring their expertise to your home. In a time of shortened doctor visits, fast-paced living, and so much noise Katie and Kristi are healthcare experts who set up shop in your home to be able to provide longer treatment sessions with full attention to your needs. Katie and Kristi have a wealth of sports orthopedic expertise and also add a holistic element to their sessions by treating the whole person and providing stress relief techniques to allow patients to be fully grounded and supported in their care. -------------------------- In today's episode, we cover: How their brand was before they did the whole branding process What makes their brand to be brag-worthy now - Difference between basic and bragworthy How they stay on top of things How they manage to get people to try alternative medicine if "it’s not something for them" Top recommendations for someone that’s like: I’m too busy, my physical fitness is not a high priority” What’s coming up in the pipeline for next year ----------------------- RESOURCES: Kiss my Instagram (IG Training): mkwcreative.co/kiss-my/insta-video ----------------------- Guest info: For more on Katie, you can find her as @balancedbykatie on Instagram, and for more about working with her, head over balancedbykatie.com. ----------------------- WORK WITH MKW CREATIVE CO. Connect on social with Michelle at: Kiss My Aesthetic Facebook Group Instagram Tik Tok -------------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee! -------------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma

Dec 21, 2021 • 28min
051 What's new for KMA Season 2 with Berta Wired
Berta is OBSESSED with giving voice to other female entrepreneurs. When she created Berta Wired, she did it to help them grow their businesses, achieve expert status in their niches, and spread their messages to improve the lives of others. Her podcasting journey wasn't a straight line— She started as a virtual assistant. Still, She quickly knew she had to dive all in and give 100% of herself to supporting clients with top to bottom podcast services, from development all the way through to syndication. Running Berta Wired lets her travel, spend time with family, speak multiple languages, and create a lifestyle she loves while helping other women to do the same. -------------------------- In today's episode, we cover: What's a podcast manager, and how she can help those with a podcast What you can expect from KMA Podcast Season 2 and things we've implemented and improved from last season Reasons why someone would want to be a guest on a podcast or promote their business that way What Michelle loves about having a podcast A common thread of podcasters -------------------------- Guest info: For more on me, Berta, you can find me as @bertawired on Instagram, and for more about working with me, head over bertawired.com. -------------------------- WORK WITH MKW CREATIVE CO. Connect on social with Michelle at: Kiss My Aesthetic Facebook Group Instagram Tik Tok -------------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee! -------------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma

Jun 29, 2021 • 40min
050 1 year of KMA Pod with Berta Wired
Today we have a very special episode. It's the Kiss My Aesthetic Podcast ANNIVERSARY! The guest couldn't be another one than moi, KMA Podcast Manager, Berta Wired. We've talked about how and why Michelle took the leap and started KMA Pod, how we got to work together, and why I niche down into podcast management. Don't miss out on why KMA pod is different from others in their niche and why you should add it to your list. Are you thinking about launching a podcast, or are you curious about the backend of a pod? Learn as a host and podcast editor/manager the podcasting's behind the scene and step-by-step process of what a podcasting workflow can look like from idea till it gets to your ears. Learn some tips and things you should consider when you get invited to talk on a podcast or host your show for a better and more straightforward editing process. RESOURCES MENTIONED: Kiss my Trainings Izotope RX8 Headliner Buy Me a Coffee! Airtable MOST LISTENED TO EPISODES: How I started my brand design business Defining your brand's visual identity Why I’m starting a podcast Onboarding process Benefits of hobby collecting with Elby Creative What’s a brand designer Writing better brand copy with Emma Givens Batch your days - Week in the life of a brand designer Top 10 tools I use for my design biz Why I love Canva Some of my favorite episodes: TikTok for brands Legally Legit with Linsey Shae Consulting Why Facebook groups for your brand Some of Michelle's favorite episodes: Secrets to better sales with Jessica Marx Dangers of discounting with Liz Flemming Hotel Lobby Candle Origin Story with Lindsay Silberman Finding joy in social media with Jo Johnson Overby Impactful Influencing with Lissette Calviero WORK WITH MKW CREATIVE CO. Subscribe to the fun and entertaining monthly newsletter! Connect on social with Michelle at: Kiss My Aesthetic Facebook Group Facebook Page Instagram Tik Tok Pinterest YouTube LinkedIn Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee! For more on me, Berta, you can find me as @bertawired on Instagram, and for more about working with me, head over bertawired.com. This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma