Kiss My Aesthetic Podcast 082 Client Case Study With the Blinks
Jul 19, 2022
50:29
Diana is a stay-at-home, homeschooling, Pinterest mom turned accidental entrepreneur. Her love of holiday cinnamon rolls and travel hacks catapulted her once part-time blog into a full-fledged 6 figure business in 2021. Her inspirational, yet always relatable, content has grown her following on social media to over 600k and given her the opportunity to work with brands like Disney, Royal Caribbean Cruise Line, Hilton, Nickelodeon, Walmart, and so many more. She is passionate about inspiring her audience to look for magic in the everyday and showcases easy and accessible ideas, so they know that amazing things are within their grasp. She also doesn't sugar coat the struggles she faces with imposter syndrome, mental health, the never-ending search for "balance" as a mom and business owner, and the sacrifices she makes to live the life she wants. -------------------------- In today's episode, we cover:
- Meeting Diana and what she does
- The different niches she creates content for
- What it's like to backpack with 3 children
- How she connected with Michelle
- How important consistent branding and messaging is
- Discovering TikTok and how she grew on the app
- What the business side of being a content creator looks like
- How her life has changed since starting out
- Why does she separate content for herself and her family
- How the rebrand gave her a fresh perspective on her business
- The importance of creating tangible business goals
- What makes her brand brag-worthy
- 043 Managing Multi-Biz Balance with Morgan Motsinger
- 032 Sis My Aesthetic: Tik Tok for Brands
- 023 Everything in My Brand Questionaire