
Kiss My Aesthetic Podcast
The Kiss My Aesthetic Podcast is hosted by Michelle Wintersteen, the Brand Designer and Creative Director behind MKW Creative Co. a freelance brand design firm helping to define, design, build and grow vibrant brands for social-media-minded entrepreneurs.
The KMA Podcast is an extension of the Kiss My Aesthetic Facebook Group and covers topics like creating brand awareness, mastering social media marketing, cementing your brand's online presence, and being your own damn boss.
Michelle lives in sunny San Diego, California designing for brands & creating content with an undeniable west coast energy, punchy color palette & her yellow lab pup.
Latest episodes

Jun 22, 2021 • 34min
049 Social Media Savvy with Becca Booker
This week, we have Becca Booker from Home Made Social, a boutique social media marketing agency that helps to create an online presence for awesome digital brands. In addition to organic social media management, they do social media ads, email marketing, and influencer marketing. They've discussed the benefits of using every IG feature, what badges are, getting paid to do IG Lives, red flags' client communication regarding being a social media manager, and tips on becoming a SM Manager. Are you doing Reels, Stories, and Going Live? Need some juicy training? We've gotcha! RESOURCES: Kiss my Canva Reels: mkwcreative.co/kiss-my/canvareels Kiss my Instagram (IG Training): mkwcreative.co/kiss-my/insta-video Kiss my Loops (TikTok's Video Training): mkwcreative.co/kiss-my/loops-video Kiss my Loops (TikTok for Creatives Workbook): mkwcreative.co/kiss-my/loops-workbook Kiss my Content: mkwcreative.co/kiss-my/content-video WORK WITH MKW CREATIVE CO. Subscribe to the fun and entertaining monthly newsletter! Connect on social with Michelle at: Kiss My Aesthetic Facebook Group Facebook Page Instagram Tik Tok Pinterest YouTube LinkedIn Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee! For more on Becca, you can find her as @bbooks on Instagram, and for more about working with her, head over homemadesocial.com. This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma

Jun 15, 2021 • 18min
048 Branding a Brand Family
Today is a solo episode that hopefully will help you organize your brand strategy if you have lots of things going on and give you ideas on how to manage your brand aesthetics if you've got multiple offerings, services, products, etc. Learn what's brand architecture and her tips on how you can differentiate your offerings, the different ways to do so that work perfectly and are very intentional. You'll get her 3 strategies giving 3 tangible examples to get a better idea so you can implement the strategy right away! RESOURCES: Kiss my Portfolio(s): mkwcreative.co/kiss-my Kiss my Canva Reels: mkwcreative.co/kiss-my/canvareels Kiss my Instagram (IG Training): mkwcreative.co/kiss-my/insta-video Kiss my Loops (TikTok's Video Training): mkwcreative.co/kiss-my/loops-video Kiss my Loops (TikTok for Creatives Workbook): mkwcreative.co/kiss-my/loops-workbook Kiss my Content: mkwcreative.co/kiss-my/content-video Episode 003 desIGn Live - Benefits of Hobby Collecting with Elby Creative Do you need some help? Book a 15 min Free Call Examples mentioned in the episode: MKW Creative Co and Kiss My Aesthetic Hotel Lobby Candle and Lindsay Silberman Savvy interiors and Savvy Interiors WORK WITH MKW CREATIVE CO. Subscribe to the fun and entertaining monthly newsletter! Connect on social with Michelle at: Kiss My Aesthetic Facebook Group Facebook Page Instagram Tik Tok Pinterest YouTube LinkedIn Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee! This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma

Jun 8, 2021 • 38min
047 BTS of an OBM with Katharine LiMandri
In today's episode, Michelle interviews Katharine LiMandri, an Online Business Manager. She works closely with her clients customizing and streamlining operations, creating more time for them to focus on their talents and what they do best. They've talked about what’s an OBM and what benefits it can bring to your business, the differences between an OBM and a VA, examples of things that can be done for you to help you grow and release stress, and what’s the benefit to having an OMB or a VA in your team in terms of ROI. She shares her favorite tools for creative business owners, the challenges she went through to get to where she’s now and her best advice for entrepreneurship. RESOURCES: Episode 28: Top 10 Tools for my Design Biz WORK WITH MKW CREATIVE CO. Subscribe to the fun and entertaining monthly newsletter! Connect on social with Michelle at: Kiss My Aesthetic Facebook Group Facebook Page Instagram Tik Tok Pinterest YouTube LinkedIn Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee! For more on Katharine, you can find her as @katharinelimandri on Instagram, and for more about working with her, head over katharinelimandri.com. This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma

Jun 1, 2021 • 41min
046 Brag-Worthy Instagram Tips with Jimmy Richardson
Today we have Jimmy Richardon, Instagram expert, content creator, and team member of MKW Creative, in pursuit of the perfect outfit, cocktail, and life. They've talked about what they love about Instagram, what they hate about it, how to optimize your own Instagram better for your business and make content that people actually want to see. Learn what are brag-worthy Instagram posts and stories, what it means to have a feed aesthetic, why tag photos are important for business and get their recommendations for an entrepreneur that's struggling right now. And last but not least, don't miss out his best tips if you're rebranding, or you're in a situation where you have to start your IG from scratch! RESOURCES: Kiss my Canva Reels: mkwcreative.co/kiss-my/canvareels Kiss my Instagram (IG Training): mkwcreative.co/kiss-my/insta-video Kiss my Loops (TikTok's Video Training): mkwcreative.co/kiss-my/loops-video Kiss my Loops (TikTok for Creatives Workbook): mkwcreative.co/kiss-my/loops-workbook Kiss my Content: mkwcreative.co/kiss-my/content-video WORK WITH MKW CREATIVE CO. Subscribe to the fun and entertaining monthly newsletter! Connect on social with Michelle at: Kiss My Aesthetic Facebook Group Facebook Page Instagram Tik Tok Pinterest YouTube LinkedIn Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee! For more on Jimmy, you can find him as @iamjrichardson and on Instagram. For more about working with Jimmy head over linktr.ee/atmejimmy. This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma

May 25, 2021 • 31min
045 Founding FEMX with Jessie Medina
Meet Jessie Medina, founder of #FEMX, Brand Consultant, Creative Director, Podcast Host, Speaker, and Influencer. FEMX is a female empowerment platform, and her heart is to create a truly diverse and inclusive movement. She believes in intersectional feminism and empowerment because there are so many intricacies that mainstream feminism has missed. In today's episode, she shares how she started FEMX, some of the hurtle that she overcame, her identity as a Latina business owner, and how vital inclusivity and diversity are in entrepreneurship. They've talked about the power of sisterhood in business, how different we think and act with other females vs. males, how to get the advantage of the feminine and masculine energy. Today it's all about a career change, getting out of your comfort zone, empowerment, and overcoming fears. Press play and get inspired by her success story and another tangible example of overcoming limiting beliefs. WORK WITH MKW CREATIVE CO. Subscribe to the fun and entertaining monthly newsletter! Connect on social with Michelle at: Kiss My Aesthetic Facebook Group Facebook Page Instagram Tik Tok Pinterest YouTube LinkedIn Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee! For more on Jessie, you can find her as @jessiemedinaofficial and @femxquarters on Instagram. For more about FEMX and her Masterclass check jessiemedina.com/more. This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma

May 18, 2021 • 50min
044 Caption Copy with Emma Givens
Today's episode is PACKED with copy info and tips you won't want to miss. If Michelle is the Brand Queen, let me tell you Emma Gives is the Copy Queen! They've talked about caption copywriting for social media, benefits to knowing your archetype, how to keep track of them, and the difference between intuitive, condition, and the dominant type. Also talked about the differences between copy and content copy, the bigger mistakes that people make with SM writing, how to know the ideal copy length for each platform, what's evergreen content, and copy VS sales generating content They share tips on how to avoid cushion words, different CTA for your non-sales posts, and last but not least, tips on how someone can best prepare when enlisting a copywriter's help. RESOURCES: Building a StoryBrand: Clarify Your Message so Customers Will Listen by Donald Miller WORK WITH MKW CREATIVE CO. Subscribe to the fun and entertaining monthly newsletter! Connect on social with Michelle at: Kiss My Aesthetic Facebook Group Facebook Page Instagram Tik Tok Pinterest YouTube LinkedIn Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee! For more on Emma, you can find her as @emmagivenswriter on Instagram and as Emma Givens on YouTube. And you can check her services at emmagivens.com. This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma

May 11, 2021 • 29min
043 Managing Multi-Biz Balance with Morgan Motsigner
In today's episode, Michelle interviewed Morgan, a multi-passionate entrepreneur with a drive to help women succeed. She has three successful businesses and is a rock star mom of also 3. They've talked about time management, starting all the different brands that she has, how she kind of rethought her day-to-day schedule to have more space for creative thinking. She shares her tips on how she budgets her time, so her creative time is most creative and have time to do all the other things for three business and begin a mom, and how she organizes her week. She also shares a great analogy that will get you thinking! Are you productivity junky, or are you overwhelmed? Well, tune in. You don't want to miss today's episode! RESOURCES: Lose your shit Epi. 19: Batch your Days - Week in the Life of a Brand Designer Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones WORK WITH MKW CREATIVE CO. Subscribe to the fun and entertaining monthly newsletter! Connect on social with Michelle at: Kiss My Aesthetic Facebook Group Facebook Page Instagram Tik Tok Pinterest YouTube LinkedIn Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee! For more on Morgan, you can find her as @sweetbeecoaching on Instagram. And you can check her services at www.morganmotsinger.com. This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma

May 4, 2021 • 30min
042 Behind the Scenes of a Swimwear Brand with Tyler Grove of Tagged Swim
Meet Tyler Grove, and founder Tagged Swim, a luxury swimwear line produced in Bali, being their primary goal to have luxury swimwear under the traditional $100 price point. She quit her job and launched her business at the age of 23, following her dreams. They've talked about what it's like to own a swimwear company and her hurdles in getting started, launching new cuts and styles, creating collections, and creating swimwear that's timeless and wonderful. Tyler also shares her tips on getting a loan when most doors are closed due to being young and her top advice if you're thinking about creating a product brand. RESOURCES: Kiss my Loops (TikTok's Video Training): mkwcreative.co/kiss-my/loops-video Kiss my Loops (TikTok for Creatives Workbook): mkwcreative.co/kiss-my/loops-workbook WORK WITH MKW CREATIVE CO. Subscribe to the fun and entertaining monthly newsletter! Connect on social with Michelle at: Kiss My Aesthetic Facebook Group Facebook Page Instagram Tik Tok Pinterest YouTube LinkedIn Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee! For more on Tyler, you can find her as @taggedswim and @tytygrove on Instagram. And you can check and purchase her swimwear collections at taggedswim.com. Use the code mkwcreative for 15% off! This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma

Apr 27, 2021 • 25min
041 Sis my Aesthetic: Describe the Vibe, Making Better Mood boards
Today's minisode with Michelle and Sarah is full of ideas and examples from their different industries. They've covered what moodboards are, why you need one, how to make one, who the heck uses them, and how it can help you inform your design decisions as a brand designer, wedding planner, or any creative. Learn what's the process with the client like creating moodboards, what to do with them once it's ready, and what role it plays in your design process. What are style shoots moodboards, video moodboards, and photo moodboards. You'll also learn tips on creating original moodboards, finding images more unique, and using Pinterest to its full potential. RESOURCES: Kiss My Portfolio Challenge: mkwcreative.co/kiss-my You can find 3 challenges ready to purchase and start creating, and you can also subscribe and get the pre-sale for KMP 4. Episode 029: Writing Better Brand Copy with Emma Givens WORK WITH MKW CREATIVE CO. Subscribe to the fun and entertaining monthly newsletter! Connect on social with Michelle at: Kiss My Aesthetic Facebook Group Facebook Page Instagram Tik Tok Pinterest YouTube LinkedIn Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee! For more on Sarah, you can find her as @dallasweddingplanner on TikTok, as @sisteredstates on Instagram. And you can check out her services through sisteredstates.com. This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma.

Apr 20, 2021 • 34min
040 Canva Content that Converts with Amber Romero
Michelle just found a new "sister"! We're talking about Amber Romero, owner of A Creative Co, a boutique social media and content creation agency, that serves womxn business owners in the creative industry. With over 10 years of experience as a "side-hustler" turned freelancer turned full-time entrepreneur, she's spent her time learning the ins and outs of the digital marketing space. They've talked about all things' strategy, analytics, and how to create content that converts followers into clients, and why you should have Canva PRO. They answer basic but fundamental Q's like what's content, what it actually means, how to use content pillars, the importance of looking at the statistics that matter. Learn why it's as essential to have pillars you always talk about and ones you never do, and how you can get creative with your offers. If courses are not your thing, could it be creating a membership? Don't miss out on all the juice from this episode! RESOURCES: Kiss my Canva Reels: mkwcreative.co/kiss-my/canvareels Kiss my Instagram (IG Training): mkwcreative.co/kiss-my/insta-video Kiss my Loops (TikTok's Video Training): mkwcreative.co/kiss-my/loops-video Kiss my Loops (TikTok for Creatives Workbook): mkwcreative.co/kiss-my/loops-workbook Kiss my Content: mkwcreative.co/kiss-my/content-video WORK WITH MKW CREATIVE CO. Subscribe to the fun and entertaining monthly newsletter! Connect on social with Michelle at: Kiss My Aesthetic Facebook Group Facebook Page Instagram Tik Tok Pinterest YouTube LinkedIn Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee! For more on Amber, you can find her as @a_creativeco on Instagram, @acreativeco on TikTok. And you can check out her art and services through acreativeco.com. This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma