What if the fates of careers, companies, even entire industries depend on nurturing crazy ideas? In “Loonshots," physicist turned biotech entrepreneur Safi Bahcall pulls back the curtain on history’s greatest scientific, technological, and entrepreneurial breakthroughs, introducing us to a cast of colorful characters with much to teach us about how innovation really happens. In doing so, he provides a brand new framework for understanding the delicate relationship between complex ideas and even more complex people.

The deadline is one of the most powerful tools we have for getting work done. So why are we all so afraid of it? After studying organizations that manipulate deadlines to their advantage, Christopher Cox (former chief editor of Harper's and executive editor of GQ) has figured out how to transform deadlines from something to be feared into a superpower to boost productivity and stimulate creativity. He’s bottled his findings in a new book called “The Deadline Effect: How to Work Like It's the Last Minute—Before the Last Minute,” and in this episode, he shares what he has learned with novelist Rivka Galchen.

Over the past century, the average human lifespan has doubled. That astonishing statistic is the subject of a new book and PBS series by acclaimed science writer Steven Johnson called “Extra Life: A Short History of Living Longer.” In this episode, he tells Rufus about the renegades who shamed milkmen, spiked public reservoirs, and rode rocket-powered sleds — all in the name of science. They discuss how inventions like vaccines, seatbelts, and sewers made the world a safer place. And they peer into a future where aging might be a thing of the past.

Every season, we invite the authors of the best new non-fiction to distill their books into five big ideas. Then they read those ideas aloud. We call these book bites, and our app has hundreds of them. In this special episode, we’re sharing three book bites that demystify the art and science of parenting. Journalist Melinda Wenner Moyer offers evidence-based strategies for teaching your kids not to be jerks. Two educators explore the science behind the iconic TV show “Mr. Rogers’ Neighborhood.” And acclaimed economist Emily Oster explains how geeking out on data can make you a better parent.

Cognitive neuroscientist Christian Jarrett believes your personality is not etched in stone. Instead, he says, it's made of soft clay, and with the right tools, you can sculpt it to lead a happier, healthier, more satisfying life.

Conventional wisdom tells us that real joy comes from within: from exercise or meditation, acts of service or the way we look at the world — pretty much anything except material possessions. But author/designer Ingrid Fetell Lee offers a different take in her book “Joyful: The Surprising Power of Ordinary Things to Create Extraordinary Happiness.” Last season, Ingrid sat down with Next Big Idea Club curator Adam Grant to discuss the powerful relationship between the way we feel and the objects that surround us. Turns out we can harness that relationship to live healthier, happier lives. If you haven’t heard this episode before, you’re in for a treat. And if you have heard it before, there’s never a bad time to be reminded that joy is all around if you know where to look.

Adam Neumann, handsome, clever, and rich, with a comfortable home (eight of them, actually) and a happy (if slightly hyperactive) disposition, seemed to unite some of the best blessings of existence; and had lived forty years in the world with very little to distress or vex him.In the summer of 2019, he was presiding over the most valuable startup in America: WeWork. To the cynical, it was a glorified desk rental company. To Adam, it was the company that would “elevate the world’s consciousness,” broker Middle East peace, build offices on Mars (presumably with the staple WeWork perks: ping pong, cold brew, free beer), and turn Adam into history’s first trillionaire. But then the searing sun of reality melted the wax that held his wings together, and he plummeted to earth, the value of his company going up in smoke behind him, like a contrail.The story of Adam’s spectacular rise and calamitous fall is the subject of a new book called “The Cult of We: WeWork, Adam Neumann, and the Great Startup Delusion.” It was written by two Wall Street Journal reporters, Eliot Brown and Maureen Farrell. Their real-time coverage of Adam’s erratic behavior and flagrant self-dealing helped to hasten his demise. In this episode, they speak with Mike Isaac, author of “Super Pumped: The Battle for Uber,” about hubris, greed, tech culture, and bad judgment.

We do it 25,000 times a day, but most of us rarely give breathing a thought. Author James Nestor says we’re missing out on one of the most powerful pathways to health and happiness. He leads Rufus through the ins and outs of intentional breathing, revealing its potential to clear our minds, heal our bodies, and help us achieve incredible things.

Do we have alcohol to thank for civilization? The answer, according to Edward Slingerland’s new book, “Drunk: How We Sipped, Danced, and Stumbled Our Way to Civilization,” is a resounding yes. Edward, who’s a professor at the University of British Columbia and self-proclaimed “philosophical hedonist,” says that far from being an evolutionary fluke, our taste for alcohol is an evolutionary advantage — one that we’ve relied on for millennia to help us lead more social, creative, and pleasurable lives.

A lot of us run away from tough conversations. Anna Sale runs toward them. For nearly a decade, as the host of the podcast “Death, Sex & Money,” she has been having searching conversations about “the things we think about a lot and need to talk about more.” Now, in her new book, “Let’s Talk About Hard Things,” she blends reportage and memoir to reveal how speaking openly (and listening attentively) can fortify our relationships. That may sound simple, but as one of the book’s reviewers observed, “As vaccinated people begin to have joyous reunions with friends and family, after a year of isolation and Zooms, many of us are realizing that we’ve forgotten how to talk about the easy things, let alone the hard ones.” In this conversation, Anna — with her trademark warmth, curiosity, and candor — reminds us how to have those difficult conversations.