The Official SaaStr Podcast: SaaS | Founders | Investors

Yancey Spruill, CEO of DigitalOcean and former leader at SendGrid, shares valuable insights for startup founders navigating high growth. He emphasizes the significance of structured processes and prioritization to overcome chaos in scaling. Yancey highlights common pitfalls and offers strategies for maintaining focus on long-term goals. He also discusses the evolving responsibilities of leadership in managing high burn rates, ensuring that founders are well-equipped for the complexities of expansion.

Join marketing experts Katrina Wong, VP at Segment, and Jeffrey Yoshimura, CMO at Snyk, as they unveil marketing secrets for hypergrowth. They dive into the challenges of category creation in tech and share insights on data-driven strategies. Discover how to build vibrant user communities that boost conversion rates and the value of experimentation in marketing. With a focus on collaboration between marketing and sales, they emphasize the power of storytelling in crafting compelling messages that resonate.

In this episode, Marilee Bear, SVP North America Enterprise Sales at Zendesk sits down with SaaStr's own VP of Sales, Bryan Elsesser, to talk about the best practices to deploy in motivating and organizing your sales team in Q1. 

Hayden Brown, CEO of Upwork, shares her journey in leading a public company with 75% of its workforce made up of freelancers. She dispels common myths about freelancers, emphasizing their reliability and the ability to build a strong company culture with them. The discussion highlights practical strategies for integrating freelancers into teams, enhancing creativity, and adapting to a flexible work environment. Brown argues that incorporating freelancers can lead to a more agile and productive organization, ready to thrive in today's dynamic landscape.

Joe Thomas, CEO of Loom, shares insights on leveraging asynchronous communication for massive growth. He presents compelling case studies that illustrate how companies have transformed their sales processes, won talent wars, and enhanced employee experiences. Discover the principles behind these successful strategies, as well as the benefits of improved candidate engagement through asynchronous video in hiring. Joe emphasizes the untapped potential for businesses that embrace these modern work methods, all while avoiding burnout.

SaaStr CEO and Founder, Jason Lemkin, shares the top 20 PLG (product-led growth), Self-Serve, Free, and Freemium lessons we can learn from everyone from Asana to Slack, Monday to Zoom, and Shopify to Squarespace.

Nick Mehta, CEO of Gainsight, dives into the ever-evolving world of customer success, sharing ten critical practices to modernize strategies. With SaaS rapidly transforming, he emphasizes the necessity of integrating sales with customer success to enhance client experiences. Nick also highlights the importance of focusing on net dollar retention and adapting to customer needs through technical proficiency. His insights stress that the right collaboration and data-driven approaches can prevent companies from becoming outdated in a competitive landscape.

Abhinav Asthana, CEO of Postman, discusses his journey in scaling a $5.6 billion company through a product-led approach. He highlights the importance of community and continuous innovation while navigating customer needs. Asthana emphasizes that product-market fit isn’t a destination but a continuous journey. He advocates for engaging customers directly to gather feedback and enhance satisfaction. His insights on team collaboration showcase how alignment across product management and sales can drive successful outcomes.

Romain Lapeyre, CEO of Gorgias, leads a customer service platform tailored for e-commerce. He reveals how Gorgias successfully acquired 10,000 SMB customers through innovative data-driven strategies. The conversation dives into the importance of tailored outbound sales techniques and optimizing customer experience using data insights. Romain shares key methods for measuring customer success and transforming it into a powerful marketing tool, showcasing how effective execution can drive impressive growth in a competitive landscape.

The biggest challenge in building a data infrastructure company over the next decade will be to redefine strategies for awareness, activation, user-centricity, and growth. While all of this is possible in theory, building categories with staying power in the age of the public cloud remains a lofty goal. Emil Eifrem, CEO and co-founder of Neo4j, will discuss the blueprint that’s emerging and some of the lessons he’s learned after launching Neo4j Aura, the company’s fully-managed graph database as a service.     Video: https://youtu.be/6vay3Ny3o0M Blog post: https://www.saastr.com/modern-infrastructure-companies-in-the-cloud-lessons-learned-building-a-2-billion-database-company-from-scratch-with-neo4js-ceo-emil-eifrem/   Want to join the SaaStr community? We're the 🌎largest community for B2B software. Subscribe for weekly updates: https://www.saastr.com/subscribeform Twitter: https://twitter.com/saastr LinkedIn: https://www.linkedin.com/company/2724976 Quora Group: https://www.quora.com/q/cloud Facebook: https://www.facebook.com/SaaStr/ Instagram: https://www.instagram.com/saastr/ Our North American Event: https://bit.ly/2OXeAYh Our European Event: https://bit.ly/2OZTad8