The Official SaaStr Podcast: SaaS | Founders | Investors

SaaStr 559: Secrets to Building Your Marketing Engine To Drive Scale with Airtable CMO Archana Agrawal

May 28, 2022
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INSIGHT

Modern Marketing's Role

  • Modern marketing teams drive buying processes at scale, not just sales or product launches.
  • Archana Agrawal emphasizes this shift in marketing's role.
ANECDOTE

Beta Program Feedback

  • Archana Agrawal uses customer feedback from beta programs, like the one for Airtable Interface Designer, to shape product launches.
  • This approach minimizes status meetings and uses data for decision-making.
ADVICE

Agility and Customer Focus

  • Modern marketing requires agility and operational excellence due to constant change.
  • Archana Agrawal advises prioritizing an omnichannel, customer-first approach and deliberate customer engagement.
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