The Places We'll Go Marketing Show

Join us for an enriching conversation with Nina Holdaway, Managing Director at Accenture Song, as we delve into the core principles of marketing in today's rapidly changing landscape. Nina shares invaluable insights on the importance of learning, adaptation, and community-building in navigating transformations within organizations. From humanizing marketing efforts to investing in personal and professional development, Nina's perspective offers valuable lessons for marketers striving to thrive amidst challenges. Tune in as we explore strategies for success and the power of optimism in shaping the future of marketing.

Join us as we glean wisdom from Catherine Newman, a seasoned executive leader who served as EVP of Marketing at WWE. Delve into discussions on consumer behaviour, brand loyalty, and effective team dynamics. Explore the principles of humility, experimentation, diversity, and legacy that underpin successful marketing strategies. Uncover the nuances of language and the shared responsibility inherent in navigating risks. With Catherine's broad expertise spanning diverse industries, this episode offers invaluable insights for marketers seeking to make a lasting impact. Tune in to elevate your marketing know-how with Catherine Newman's wealth of experience and expertise.

Join us as CFO & COO Tom Lewis offers a reality check on marketing's commercial challenges. From pricing leverage to negotiating dynamics, Tom unveils insights crucial for success. Explore pearls of wisdom on diversification, DEI challenges, and continuous learning in a rapidly evolving landscape. Tune in for pragmatic advice and invaluable perspectives from a seasoned expert shaping the future of marketing.

Embark on a captivating journey through the world of marketing with Suresh Balaji, the mastermind shaping Lloyds Banking Group's marketing landscape. Join us as he unravels the secrets of his extraordinary career, moving from early hesitations to fully embracing the enchanting realm of brand-led experiences. Discover the pearls of wisdom he has gained; the transformative power of courageous kindness, and the untold stories behind his passion for Superman comics. This episode is a must-listen, promising an enthralling mix of insights, inspiration, and a touch of marketing magic.

Explore the dynamic world of marketing leadership in our latest episode featuring Cristina Diezhandino, Chief Marketing Officer at Diageo. Amidst global challenges like COVID and geopolitical shifts, Cristina shares her journey steering one of the most significant CMO roles worldwide with gusto and optimism. Uncover the heart of Diageo's business, centred on socializing and creating valuable connections. Gain insights into the delicate balance of creativity and precision, and discover how Diageo leads in sustainability, from circular packaging to paper bottles. Join us for a journey through the strategic and innovative landscape of Diageo's marketing under Cristina's visionary leadership.

Embark on a transformative journey with our esteemed guest, Dan Ariely, renowned professor and behavioural economist, as he fearlessly navigates disbelief, death threats, and profound challenges. In this riveting episode, Ariely shares insights on resilience, not merely as bouncing back, but as the art of walking through life. Drawing inspiration from luminaries, he reflects on finding ways to dance between life's raindrops, steering through adversity. From overcoming severe burns to contemplating the essence of a good end, Ariely touches on generosity, fairness, and enduring the human spirit. Ariely's shared insights offer hope for positive change, making this episode an unmissable exploration of transformative resilience.

Who is Seth Godin? For more than thirty years, Seth has been trying to turn on lights, inspire people and teach them how to level up. He has spent most of his professional life as a writer. Seth has published 19 bestselling books. These books are a great way to go deep into a concept, and Seth thinks many of them stand the test of time. Seth's latest book is called "The Practise". Like the one before, "This is Marketing" , both were bestsellers. In 2015, Seth created the altMBA. It’s a life-changing 30-day workshop and it’s entirely possible it will change your life. More than 60,000 people have taken his online courses, including The Marketing Seminar and several on Udemy. Seth is in the Guerrilla Marketing Hall of Fame, the Direct Marketing Hall of Fame and, just recently, the plain old no-modifier Marketing Hall of Fame. Our brand new Giants Marketing Masterclass, has been developed in conjunction with over 25 CEOS and CMOs of major companies, to create a unique and relevant learning experience to give you access to a rich knowledge and skills base in the 6 most critical areas of marketing. Click here for more details.  Sponsored by School of Marketing. Delivering digital and data-led marketing apprenticeships and training. 

Embark on a journey through Bumble's remarkable marketing with Naomi. From the dating Sunday excitement to a broader cultural movement, discover how Bumble's mission for women empowerment redefines the online dating space. Naomi emphasizes the power of family support, making bold moves, and creating global conferences to inspire others. Explore Bumble's Christmas campaign creativity, advocacy's role, and the importance of innovation with accountability. Uncover the key to marketing success: being people-first and investing in teams. Join us for a brief but impactful exploration of Bumble's marketing triumphs and insightful strategies.

Embark on a captivating exploration of creativity, leadership, and personal growth with Marc Nohr, a distinguished creative entrepreneur and current Fellow at The Marketing Society. In this episode, Marc shares his transformative journey from uncertainty to mastery, delving into the crucial role of pressure and the delicate balance of authenticity in challenging situations. Trace the unconventional path that led Marc to the role of Managing Director, unravelling the secrets of discipline and creativity. Gain valuable insights into leadership, experimentation, and the unwavering pursuit of excellence. This episode offers a profound glimpse into Marc Nohr's inspiring narrative, enriched by practical advice, wisdom, and a touch of humility.

In this compelling episode, we unravel the intricacies of strategic decision-making with Jane Stiller, the visionary Chief Marketing Officer of ITV. Join us as Jane takes us through her journey and shares the art of risk, highlighting the delicate balance between calculated strategy and embracing uncertainty. Explore the pivotal role of ITV X and the insight into how cool, calculated decisions can be the key to success when grounded in a deep understanding of customers and market dynamics. Discover the nuanced approach to risk-taking and the profound impact it has had on ITV's strategic imperatives. Jane Stiller's expertise in turning risks into opportunities makes this episode an invaluable resource for marketers navigating the dynamic landscape of the business world. Tune in to uncover the art of risk through the lens of a seasoned marketing leader.