The Places We'll Go Marketing Show

Who is Seth Godin? For more than thirty years, Seth has been trying to turn on lights, inspire people and teach them how to level up. He has spent most of his professional life as a writer. Seth has published 19 bestselling books. These books are a great way to go deep into a concept, and Seth thinks many of them stand the test of time. Seth's latest book is called "The Practise". Like the one before, "This is Marketing" , both were bestsellers. In 2015, Seth created the altMBA. It’s a life-changing 30-day workshop and it’s entirely possible it will change your life. More than 60,000 people have taken his online courses, including The Marketing Seminar and several on Udemy. Seth is in the Guerrilla Marketing Hall of Fame, the Direct Marketing Hall of Fame and, just recently, the plain old no-modifier Marketing Hall of Fame. Our brand new Giants Marketing Masterclass, has been developed in conjunction with over 25 CEOS and CMOs of major companies, to create a unique and relevant learning experience to give you access to a rich knowledge and skills base in the 6 most critical areas of marketing. Click here for more details.  Sponsored by School of Marketing. Delivering digital and data-led marketing apprenticeships and training. 

Embark on a journey through Bumble's remarkable marketing with Naomi. From the dating Sunday excitement to a broader cultural movement, discover how Bumble's mission for women empowerment redefines the online dating space. Naomi emphasizes the power of family support, making bold moves, and creating global conferences to inspire others. Explore Bumble's Christmas campaign creativity, advocacy's role, and the importance of innovation with accountability. Uncover the key to marketing success: being people-first and investing in teams. Join us for a brief but impactful exploration of Bumble's marketing triumphs and insightful strategies.

Embark on a captivating exploration of creativity, leadership, and personal growth with Marc Nohr, a distinguished creative entrepreneur and current Fellow at The Marketing Society. In this episode, Marc shares his transformative journey from uncertainty to mastery, delving into the crucial role of pressure and the delicate balance of authenticity in challenging situations. Trace the unconventional path that led Marc to the role of Managing Director, unravelling the secrets of discipline and creativity. Gain valuable insights into leadership, experimentation, and the unwavering pursuit of excellence. This episode offers a profound glimpse into Marc Nohr's inspiring narrative, enriched by practical advice, wisdom, and a touch of humility.

In this compelling episode, we unravel the intricacies of strategic decision-making with Jane Stiller, the visionary Chief Marketing Officer of ITV. Join us as Jane takes us through her journey and shares the art of risk, highlighting the delicate balance between calculated strategy and embracing uncertainty. Explore the pivotal role of ITV X and the insight into how cool, calculated decisions can be the key to success when grounded in a deep understanding of customers and market dynamics. Discover the nuanced approach to risk-taking and the profound impact it has had on ITV's strategic imperatives. Jane Stiller's expertise in turning risks into opportunities makes this episode an invaluable resource for marketers navigating the dynamic landscape of the business world. Tune in to uncover the art of risk through the lens of a seasoned marketing leader.

Welcome to this captivating episode of our marketing podcast, where David Aaker, Vice Chairman at Prophet, a luminary in branding, shares his journey from brand equity to multidimensional branding. In this insightful conversation, he explores portfolio management, the purpose of brands, and their impact on social programs. Acknowledged as the father of modern branding, David's wisdom and trailblazing efforts inspire continued passion for writing and authorship. Join us in uncovering the origins of ground-breaking concepts that now shape the mainstream branding landscape. A privilege to learn from a true visionary!

In this episode, we talk to Oliver, the Founder and CEO of Flight Story, a company that keeps brand at the forefront of what's possible, using the latest in tools and techniques such as AI. Oliver shares his journey from Barnsley, England, to becoming a successful entrepreneur and speaker. He also reveals how he overcame the challenges and opportunities of exponential change in his life and business. We learn from his insights and stories on topics such as the psychological impact of the subliminal messages we receive as children, the difference between being comfortable and being uncomfortable, and the evolution of artificial intelligence from curation to creation. This episode will inspire you to think differently and seize the exponential opportunity that artificial intelligence offers. Tune in and enjoy!

Join Michelle in this episode as she shares her unique perspective on starting 2024 with a lighthearted holiday detox. Michelle emphasizes the importance of setting intentions without constraints, reflecting on her career journey marked by versatility across various agencies and sectors. The conversation delves into her 50/50 career philosophy, her impactful role at Primark driving sustainability, and insights into cultivating a customer-centric market approach. Michelle concludes the discussion with a call for a kinder world, leaving listeners with both insightful and motivational takeaways. Tune in for valuable perspectives on career development and sustainability leadership.

Join host Mark and Ritchie in a compelling conversation with marketing veteran and Chairman of the Marketing Skills Trust, Martin Troughton. Delve into Martin's unconventional journey, discussing the industry's dynamics, the interplay between structure and chaos, and the nuanced relationship between brand and performance marketing. Discover the significance of continuous learning, inclusion, and embracing mistakes. The episode concludes with gratitude for Martin's holistic contributions, making it a valuable listen for anyone navigating the complex world of marketing.

Discover the impactful work of Jamie and Onside as they navigate the challenges young people from deprived areas face outside the classroom. Jamie shares insights into the transformative role of youth workers, spotlighting Archie's inspiring journey. Dive into the necessity of a mindset shift for underprivileged opportunities, the contagious power of confidence, and the crucial involvement of empathetic employers, all framed within the context of Onside's mission. Join us for a glimpse into 2024, where positive change and youth empowerment take centre stage.

Join us in this captivating episode as we sit down with Paul Kemp-Robertson, Co-Founder at Contagious and Co-author of 'The Contagious Commandments.' Paul has recently taken on a new role as Chief Content Officer at WARK and LIONS. Delve into the pages of his remarkable journey into publishing, exploring the intersections of creativity, marketing, and contagious ideas. Gain valuable insights into the process of co-authoring a compelling work and discover the secrets behind the success of Contagious, a trailblazing platform in the world of marketing. Tune in for a behind-the-scenes glimpse into the contagious creativity that has made Paul a driving force in the industry.