The Places We'll Go Marketing Show

Welcome to this captivating episode of our marketing podcast, where David Aaker, Vice Chairman at Prophet, a luminary in branding, shares his journey from brand equity to multidimensional branding. In this insightful conversation, he explores portfolio management, the purpose of brands, and their impact on social programs. Acknowledged as the father of modern branding, David's wisdom and trailblazing efforts inspire continued passion for writing and authorship. Join us in uncovering the origins of ground-breaking concepts that now shape the mainstream branding landscape. A privilege to learn from a true visionary!

In this episode, we talk to Oliver, the Founder and CEO of Flight Story, a company that keeps brand at the forefront of what's possible, using the latest in tools and techniques such as AI. Oliver shares his journey from Barnsley, England, to becoming a successful entrepreneur and speaker. He also reveals how he overcame the challenges and opportunities of exponential change in his life and business. We learn from his insights and stories on topics such as the psychological impact of the subliminal messages we receive as children, the difference between being comfortable and being uncomfortable, and the evolution of artificial intelligence from curation to creation. This episode will inspire you to think differently and seize the exponential opportunity that artificial intelligence offers. Tune in and enjoy!

Join Michelle in this episode as she shares her unique perspective on starting 2024 with a lighthearted holiday detox. Michelle emphasizes the importance of setting intentions without constraints, reflecting on her career journey marked by versatility across various agencies and sectors. The conversation delves into her 50/50 career philosophy, her impactful role at Primark driving sustainability, and insights into cultivating a customer-centric market approach. Michelle concludes the discussion with a call for a kinder world, leaving listeners with both insightful and motivational takeaways. Tune in for valuable perspectives on career development and sustainability leadership.

Join host Mark and Ritchie in a compelling conversation with marketing veteran and Chairman of the Marketing Skills Trust, Martin Troughton. Delve into Martin's unconventional journey, discussing the industry's dynamics, the interplay between structure and chaos, and the nuanced relationship between brand and performance marketing. Discover the significance of continuous learning, inclusion, and embracing mistakes. The episode concludes with gratitude for Martin's holistic contributions, making it a valuable listen for anyone navigating the complex world of marketing.

Discover the impactful work of Jamie and Onside as they navigate the challenges young people from deprived areas face outside the classroom. Jamie shares insights into the transformative role of youth workers, spotlighting Archie's inspiring journey. Dive into the necessity of a mindset shift for underprivileged opportunities, the contagious power of confidence, and the crucial involvement of empathetic employers, all framed within the context of Onside's mission. Join us for a glimpse into 2024, where positive change and youth empowerment take centre stage.

Join us in this captivating episode as we sit down with Paul Kemp-Robertson, Co-Founder at Contagious and Co-author of 'The Contagious Commandments.' Paul has recently taken on a new role as Chief Content Officer at WARK and LIONS. Delve into the pages of his remarkable journey into publishing, exploring the intersections of creativity, marketing, and contagious ideas. Gain valuable insights into the process of co-authoring a compelling work and discover the secrets behind the success of Contagious, a trailblazing platform in the world of marketing. Tune in for a behind-the-scenes glimpse into the contagious creativity that has made Paul a driving force in the industry.

Join us for an enlightening episode as we engage in a conversation with the renowned Caspar Lee, once a YouTube sensation and now a leading figure in the realm of influencer marketing. Caspar takes us through his compelling journey, shedding light on his transition from a celebrated content creator to a key player in the world of influencer marketing. Explore Caspar's remarkable insights as he delves into the intricacies of influencer marketing, offering invaluable wisdom and practical advice. Gain firsthand knowledge on how he utilized his background as an influencer to carve a path in marketing, leveraging his expertise to establish successful collaborations between brands and digital content creators.

In this episode, we sit down with Emma Harris, the visionary CEO of Glow London. Emma's journey is nothing short of inspiring. Emma's perspective on manifestation goes beyond the ordinary, emphasizing belief, mindset, and conscious thoughts. Her journey, from this unique approach, has led to incredible outcomes, shaping the life she envisioned. We also explore her movement, "Slow the F*ck Down," redefining success as a balance of well-being. Tune in to discover Emma's formula for success and her aspiration to create a lasting impact beyond material gains. Emma's story is a testament to the power of belief, manifestation, and a holistic view of success.

In this episode, we embark on an inspirational journey with Jeremy Gilley, MBE, the Founder of Peace One Day, as he shares his extraordinary vision for a world filled with inspiration and positivity. Jeremy not only champions peace but also seeks to uplift spirits through a unique video platform dedicated to showcasing inspiring content. Join us as he unveils his vision for this platform and explains how it aligns with the broader mission of spreading hope and unity. Discover how Jeremy's awe-inspiring campaigns, influential partnerships, and the annual Peace Day have solidified Peace One Day's brand as a beacon of positivity. His emphasis on measurable impact and passionate advocacy makes the dream of a better world through inspiration an attainable and motivating goal. Join us for an uplifting exploration of how Jeremy Gilley, a true visionary, is not only branding peace but also creating a platform that radiates positivity and empowers individuals to make a meaningful impact on the world. This episode is a reminder that inspiration can be a powerful catalyst for change. Check out it out: https://peaceoneday.org/

Discover the genius behind creative networking in our episode, "Bright Ideas, Built to Scale." Join Ritchie and Mark as we chat with Pip Jamieson, Founder of The Dots. Unveil the journey of turning a spark of innovation into a thriving platform connecting creative professionals and beyond. Dive into Pip's design-inspired origins, and learn how she reshapes collaboration and community. Get inspired by insights on diversity, inclusion, and breaking industry norms. Tune in for a dose of entrepreneurial wisdom and fuel your own bright ideas. Subscribe now for an illuminating conversation that's all about creativity, growth, and the art of scaling success.