
The Places We'll Go Marketing Show
Welcome to The Places We'll Go Marketing Show hosted by two of the most prominent names in marketing, Mark Evans, the MD of Marketing at Direct Line Group and Chairman of the School of Marketing and Ritchie Mehta, the CEO of the School of Marketing.
Expect weekly insights into the marketing space and what it takes to make a name for yourself in such a competitive industry, from leading Chief Marketing Officers, Marketing Directors and Chief Executive Officers.
Latest episodes

May 9, 2024 • 42min
Margaret Molloy on Branding, Leadership, and the Power of Listening : Simplifying Success
Margaret Molloy joined the "Places Will Go" show as a distinguished guest, celebrated for her impactful career in the marketing industry. As the former Global CMO of Siegel+Gale and an influential leader globally, Margaret discussed her professional journey, highlighting her notable decade at Siegel+Gale, where she worked with clients across 70 countries. She shared insights into her role in brand simplification and her dedication to creating pride within her team and clients. Throughout the discussion, she expressed a deep connection to New York, her adopted home, and emphasized the importance of continual learning and listening in personal and professional growth.

May 1, 2024 • 43min
Zoe Harris CMO at On The Beach - Balls out brilliance
In this captivating episode, join us as we unravel the insightful journey of Zoe Harris, Chief Marketing Officer & Exec Director at On the Beach. Zoe's passion and joy shine through as she delves into the intricacies of marketing strategy and leadership. Throughout the discussion, key themes emerge, painting a picture of bravery, clarity, and impactful decision-making. From the notion of always being in peak performance to the importance of reframing and thinking counterintuitively, Zoe's approach challenges norms and embraces innovation. The conversation highlights the significance of holding firm to principles while remaining open to doing things differently. Zoe's anecdotes about "fuck it" moments and backing oneself underscore the essence of bold leadership and self-belief. Furthermore, her insights on leadership, confidence, and the power of small gestures leave a lasting impression. This episode is a testament to Zoe's remarkable journey and serves as a beacon of inspiration for marketers seeking to make waves in their respective industries.

Apr 26, 2024 • 45min
Insights from Toby Horry, Global Brand and Content Director : Creating Happiness Through Travel
In this episode, we delve into the world of marketing and happiness with Toby Horry, the Global Marketing Director at TUI. Join us as we explore Toby's unconventional journey in marketing, his core teachings, and the impactful adverts that have shaped his career. From taking the unconventional route to embracing diverse experiences, Toby shares the secret sauce behind his success.
We discuss the changing landscape of travel and its impact on people's happiness, along with Toby's personal purpose in spreading joy through his work. Discover how Toby finds balance between work and personal life, and gain insights into the big questions driving his career forward.
Join us for an inspiring conversation with Toby Horry, where we uncover the essence of creating happiness in both marketing and life.

Apr 18, 2024 • 48min
Ash Jones, Founder of Great Influence - Self-promotion vs Idea-promotion: Lessons in Personal Branding
Join us for a conversation with Ash Jones, founder of Great Influence, as he shares insights from working with industry stars and mastering authentic storytelling. We discuss self-promotion vs. idea promotion, the risks of social media, and the importance of clarity and consistency in marketing. Ash's passion and unique perspective offer valuable lessons for marketers at all levels. Don't miss this engaging episode filled with practical advice and memorable stories.

Apr 3, 2024 • 43min
Nina Holdaway, MD at Accenture Song - Investing in Yourself: Strategies for Marketing Professionals
Join us for an enriching conversation with Nina Holdaway, Managing Director at Accenture Song, as we delve into the core principles of marketing in today's rapidly changing landscape. Nina shares invaluable insights on the importance of learning, adaptation, and community-building in navigating transformations within organizations. From humanizing marketing efforts to investing in personal and professional development, Nina's perspective offers valuable lessons for marketers striving to thrive amidst challenges. Tune in as we explore strategies for success and the power of optimism in shaping the future of marketing.

Mar 26, 2024 • 47min
Catherine Newman, exEVP of Marketing at WWE & exCMO of Man United - From Subscribers to Fans
Join us as we glean wisdom from Catherine Newman, a seasoned executive leader who served as EVP of Marketing at WWE. Delve into discussions on consumer behaviour, brand loyalty, and effective team dynamics. Explore the principles of humility, experimentation, diversity, and legacy that underpin successful marketing strategies. Uncover the nuances of language and the shared responsibility inherent in navigating risks. With Catherine's broad expertise spanning diverse industries, this episode offers invaluable insights for marketers seeking to make a lasting impact. Tune in to elevate your marketing know-how with Catherine Newman's wealth of experience and expertise.

Mar 21, 2024 • 44min
Tom Lewis, Finance Director - Decoding Advertising's Commercial Realities
Join us as CFO & COO Tom Lewis offers a reality check on marketing's commercial challenges. From pricing leverage to negotiating dynamics, Tom unveils insights crucial for success. Explore pearls of wisdom on diversification, DEI challenges, and continuous learning in a rapidly evolving landscape. Tune in for pragmatic advice and invaluable perspectives from a seasoned expert shaping the future of marketing.

Mar 13, 2024 • 54min
Suresh Balaji, CMO at Lloyds Banking Group - Marketing Superpowers
Embark on a captivating journey through the world of marketing with Suresh Balaji, the mastermind shaping Lloyds Banking Group's marketing landscape. Join us as he unravels the secrets of his extraordinary career, moving from early hesitations to fully embracing the enchanting realm of brand-led experiences. Discover the pearls of wisdom he has gained; the transformative power of courageous kindness, and the untold stories behind his passion for Superman comics. This episode is a must-listen, promising an enthralling mix of insights, inspiration, and a touch of marketing magic.

Mar 10, 2024 • 46min
Cristina Diezhandino, Global CMO of Diageo - Speaks Sustainability and Spirits
Explore the dynamic world of marketing leadership in our latest episode featuring Cristina Diezhandino, Chief Marketing Officer at Diageo. Amidst global challenges like COVID and geopolitical shifts, Cristina shares her journey steering one of the most significant CMO roles worldwide with gusto and optimism. Uncover the heart of Diageo's business, centred on socializing and creating valuable connections. Gain insights into the delicate balance of creativity and precision, and discover how Diageo leads in sustainability, from circular packaging to paper bottles. Join us for a journey through the strategic and innovative landscape of Diageo's marketing under Cristina's visionary leadership.

Mar 7, 2024 • 54min
Dan Ariely, Professor of Behavioural Economics - Beyond Pain: Revealing secrets of resilience and human irrationality
Embark on a transformative journey with our esteemed guest, Dan Ariely, renowned professor and behavioural economist, as he fearlessly navigates disbelief, death threats, and profound challenges. In this riveting episode, Ariely shares insights on resilience, not merely as bouncing back, but as the art of walking through life. Drawing inspiration from luminaries, he reflects on finding ways to dance between life's raindrops, steering through adversity. From overcoming severe burns to contemplating the essence of a good end, Ariely touches on generosity, fairness, and enduring the human spirit. Ariely's shared insights offer hope for positive change, making this episode an unmissable exploration of transformative resilience.