

The Elite Financial Advisor Podcast With Sten Morgan
Sten Morgan
A show for financial professionals who want to be challenged to achieve their true potential faster. You will gain practical knowledge that you can implement on Monday morning when you get into the office. You'll learn the true value of your advice and, if you want to, how to charge for that advice. Featuring Sten J. Morgan, CFP®, ChFC®, one of the nation's leading young Financial Advisors.
Episodes
Mentioned books

Dec 26, 2025 • 23min
213 There Is No Mission Without Margin
Duane Murray, an experienced leader, C12 chair, and former healthcare executive, shares insights on balancing mission and margin in business. He emphasizes that a sustainable business is essential for fulfilling a meaningful mission. Throughout their discussion, Duane highlights how personal experiences fuel passion and purpose in leadership. He encourages entrepreneurs to prioritize margin as the 'fuel' for their mission-driven work and urges them to practice generosity, reminding listeners that true engagement comes from connecting purpose with profit.

Dec 19, 2025 • 1h 7min
212 The Evolution of Financial Advisory Practices with Matt Jarvis
In this conversation, the speakers delve into the intricacies of financial planning and advisory practices, discussing the evolution of their careers, the importance of communication skills, and the challenges faced by financial advisors. They explore the significance of charging for financial planning services, the role of technology in enhancing efficiency, and the dynamics of hiring and team management. The discussion emphasizes the need for personal growth, curiosity, and the pursuit of excellence in the financial advisory field, while also addressing the importance of creating a sustainable business model that can thrive independently of the advisor's direct involvement.TakeawaysThe journey of a financial advisor often involves learning from mistakes and seeking better paths.Charging for financial planning services can enhance perceived value and client commitment.Communication skills are crucial for success in the financial advisory industry.Building efficient practices requires delegation and effective team dynamics.Technology can streamline financial planning processes and improve client deliverables.Hiring the right talent is essential for scaling a financial advisory practice.Personal growth and continuous learning are vital for long-term success.Creating a sustainable business model allows for greater freedom and work-life balance.Understanding the value of financial advice can shift client perspectives on fees.Embracing discomfort and seeking challenges can lead to significant personal and professional growth.https://gobeelite.com/

Dec 12, 2025 • 35min
211 Addressing Head Trash Around Hiring with Caleb Brown
In this conversation, Caleb Brown discusses the challenges and strategies in hiring within the financial planning industry. He shares his journey into the field, the importance of hiring the right talent, and the role of paraplanners. The discussion also covers the demand for talent, the hiring process, and the challenges that come with it. Caleb emphasizes the need for firms to be proactive in their hiring strategies to ensure growth and success.TakeawaysCaleb's journey into financial planning began with a lack of opportunities for new graduates.The financial planning industry needs more diversity and career changers.Hiring should be proactive, not reactive, to avoid overwhelming situations.Paraplanners can significantly enhance a firm's efficiency and client service.The hiring process should be clear and well-defined to attract the right candidates.Firms often wait too long to hire, leading to burnout and inefficiency.The right hire can transform a firm's culture and client relationships.Recruiting is not just about skills; cultural fit is equally important.The demand for talent in financial planning is high, but firms often seek specific profiles.A structured hiring process can prevent costly mistakes and improve firm performance.https://gobeelite.com/

Dec 5, 2025 • 37min
210 How Technology Will Impact The Future of Financial Advice with Roger Pine
Roger Pine, co-founder of Holistaplan and a former financial advisor, delves into the transformative impact of technology on financial advising. He emphasizes the intrinsic value of financial planning, urging advisors to embrace inclusivity regardless of client wealth. The discussion highlights the importance of efficient practices for job satisfaction and the need for advisors to communicate their worth beyond transactions. Roger also shares insights on scaling advice through innovative software, enabling advisors to enhance client experiences while managing increased capacities.

Nov 28, 2025 • 29min
209 Serving Business Owners Before, During, and After an Exit with Mark Osborne
This conversation delves into the reasons behind seller hesitation in business transactions, particularly focusing on the identity crisis that sellers face post-sale. Mark Osborne emphasizes the importance of financial advisors in helping sellers navigate their options and develop a clear plan for life after selling their business, which can instill confidence and reduce the likelihood of deals falling through.TakeawaysThe biggest reason why deals don't transact is because the seller gets cold feet.Sellers often face an identity crisis after selling their business.Financial advisors play a crucial role in guiding sellers through their options.Having a clear plan post-sale can boost seller confidence.Sellers need to consider what they will do after selling.Options for sellers include starting a foundation or pursuing new career stages.Understanding seller hesitation can improve transaction success rates.Deal teams should address sellers' concerns about their future.Confidence in selling is essential for business owners.Navigating post-sale life is as important as the sale itself.https://gobeelite.com/

Nov 21, 2025 • 33min
208 Unlocking Passion to Push You Forward with Darryll Stinson
Darryll Stinson, a former high-level Division I athlete turned speaker and mental health advocate, shares his remarkable journey of transformation. He delves into how pain can drive change while purpose leads the way, highlighting the power of storytelling for personal growth. Stinson emphasizes emotional clarity as vital for effective leadership and suggests aligning financial success with meaningful impact. He introduces daily emotional accounting as a practice for greater self-awareness, stressing that reflecting on life experiences can unlock personal potential.

9 snips
Nov 14, 2025 • 32min
207 Discovering What Type of Advisor You Want To Be with Timothy Smith
Timothy Smith, a former actor turned successful financial advisor and RIA founder, shares his transformative journey into finance. He stresses the importance of having a strategic plan, effective communication, and mentorship for career success. Tim highlights the challenge of transitioning firms and the need for self-awareness and lifelong learning in the advisory field. He advocates for a balanced approach between insurance and investment advice while setting bold goals to reignite passion in one’s career, revealing his target market of ultra-high-net-worth clients.

Nov 7, 2025 • 28min
206 Lead Better By Understanding Yourself More with Jeremie Kubicek
In this conversation, Jeremie shares his transformative life experiences that led to a significant shift in his purpose and ambition. He discusses the importance of understanding one's needs versus wants, the concept of the Peace Index, and how personal leadership plays a crucial role in self-reflection and growth. Jeremie emphasizes the idea of leadership as being akin to a Sherpa, guiding others while ensuring one's own health and well-being. He also explores the concept of personal tendencies and how to manage them effectively for a more fulfilling life.TakeawaysLife-changing experiences can lead to profound shifts in perspective.Understanding your 'why' is crucial for alignment in life.Ambition can be redeemed by focusing on purpose and impact.It's important to differentiate between needs and wants.The Peace Index helps assess various aspects of life for balance.Leadership requires personal health and the ability to empower others.Self-reflection is key to understanding personal tendencies.Developing others is a responsibility of leadership.Tendencies can be managed rather than eliminated.Living with grace and truth leads to a better quality of life.https://gobeelite.com/

Oct 31, 2025 • 30min
205 Understanding Qualified Small Business Stock Strategy to Attract Prospects with Brady Weller
In this episode, Brady Weller discusses the importance of tax strategies, particularly focusing on Qualified Small Business Stock (QSBS) as a powerful tool for tax exemption. He emphasizes the need for financial advisors to distinguish themselves by offering creative ideas and understanding the nuances of tax planning. The conversation covers the benefits of C-Corps versus LLCs, the significance of timing in relation to QSBS, and how advisors can leverage their networks to provide value to clients. Weller also highlights the importance of educating business owners about QSBS and the potential for tax savings.TakeawaysTax planning can be a superpower for advisors.Qualified Small Business Stock (QSBS) offers significant tax exemptions.C-Corps can provide better tax benefits than LLCs in certain situations.Timing is crucial for maximizing QSBS benefits.Advisors should educate clients about QSBS opportunities.Building a network of idea partners can enhance advisory services.Understanding the nuances of tax strategies is essential for advisors.Business owners often lack awareness of QSBS and its benefits.Creative ideas can help advisors stand out in a competitive market.QSBS rollovers can help defer taxes and create new business opportunities.https://gobeelite.com/

Oct 24, 2025 • 30min
204 Developing Confidence and Charisma to Be a Better Advisor with Don Connelly
In this conversation, Don Connelly shares his extensive experience in financial advising, emphasizing the importance of storytelling, communication skills, and building authentic connections with clients. He discusses how emotional intelligence and charisma play crucial roles in establishing trust and rapport, ultimately leading to successful client relationships. Connelly provides practical advice for advisors on improving their communication skills, overcoming resistance, and investing in personal development to enhance their effectiveness in the industry.TakeawaysStorytelling is a timeless skill that resonates with clients.Building trust and likability is essential for advisors.Communication skills are often more important than product knowledge.Charisma can be taught and is a transference of enthusiasm.Emotional intelligence is key to understanding client needs.Investing in personal development is crucial for success.Advisors should focus on establishing rapport with clients.Overcoming resistance is a common challenge for advisors.Simplicity in communication enhances understanding.Optimism is vital in the financial advising business.https://gobeelite.com/


