The Elite Financial Advisor Podcast With Sten Morgan

213 There Is No Mission Without Margin

Dec 26, 2025
Duane Murray, an experienced leader, C12 chair, and former healthcare executive, shares insights on balancing mission and margin in business. He emphasizes that a sustainable business is essential for fulfilling a meaningful mission. Throughout their discussion, Duane highlights how personal experiences fuel passion and purpose in leadership. He encourages entrepreneurs to prioritize margin as the 'fuel' for their mission-driven work and urges them to practice generosity, reminding listeners that true engagement comes from connecting purpose with profit.
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INSIGHT

Margin Is The Fuel For Mission

  • Duane Murray: "No mission without margin" reframes margin as necessary fuel, not greed.
  • A healthy economic core enables fulfilling purpose and community impact.
ADVICE

Build Capacity Before Giving Away Services

  • Develop high-value skills so you can charge what your market will pay.
  • Then hire staff to deliver free or low-cost services to those you want to serve.
INSIGHT

Simultaneous Building And Discovery

  • Creating margin and exploring mission should happen simultaneously.
  • Margin provides resources while exploration clarifies where to invest those resources.
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