The Elite Financial Advisor Podcast With Sten Morgan

In this episode, host Sten Morgan and guest Steve Sanduski explore the pivotal role of mindset in a financial advisor’s career. They discuss overcoming fear, the importance of feedback, and the value of curiosity and specialization. Steve shares insights on building a unique, authentic practice rather than copying others, and highlights the need for self-awareness and continuous growth. The conversation offers practical advice for advisors at all stages, from new entrants to those planning their legacy, emphasizing that success comes from embracing feedback, learning from others, and developing one’s own strengths.Key TakeawaysThe impact of mindset on financial advisors' career stages.The role of fear and courage in decision-making for advisors.Differences between average and elite mindsets in the financial advisory field.The importance of specialization versus generalization in building a successful practice.Strategies for new advisors to unlock their potential and grow their businesses.The concept of mastery and continuous improvement in professional development.The significance of self-awareness and reflection in overcoming limiting beliefs.The challenges of succession planning and attracting younger talent in advisory firms.The distinction between an owner and an investor mindset in business management.The importance of feedback and surrounding oneself with the right influences for growth.GoBeElite.comhttps://gobeelite.com/

In this episode, Sten Morgan discusses the critical themes of execution and leadership for financial advisors. He emphasizes the importance of building a strong team, transitioning from being an advisor to a business owner, and developing essential leadership skills. Sten shares personal experiences and insights on effective communication, accountability, and the significance of data-driven decision-making. He also highlights common pitfalls in leadership and provides self-assessment questions for listeners to evaluate their leadership capabilities.TakeawaysExecution and leadership are crucial for financial advisors.Building a team is essential for reaching your potential.Transitioning from advisor to business owner requires new skills.Effective leaders create clarity and trust within their teams.Data-driven decision-making is vital for business success.Accountability should be approached without blame.Empathy and emotional intelligence are key traits of great leaders.Avoid leading by fear or control; foster a collaborative environment.Self-assessment is important for personal and professional growth.Courageous leadership involves making tough decisions and asking for feedback.https://gobeelite.com/

In this conversation, Duncan McPherson shares his extensive experience in the financial advisory field, discussing the importance of patience, the evolution of coaching systems, and the life cycles of advisors. He emphasizes the significance of balancing ambition with personal life goals, the impact of time management, and the necessity of adapting to new technologies like AI. Throughout the discussion, Duncan provides insights into leadership qualities and the importance of a supportive environment for growth.TakeawaysThe enlightened financial advisor focuses on practice and relationship management.Patience is key in coaching; one cannot want success more than the client.Advisors must understand their life cycles: coasting, cresting, and climbing.The business should serve the advisor's life, not the other way around.Time management is crucial; neglect compounds faster than discipline.AI is a game changer for financial advisors, liberating them to focus on relationships.https://gobeelite.com/Duncan McPherson, Pareto Systems CEOGuided by a passion for unlocking potential, Duncan leads Pareto Systems as CEO, where we partner with Financial Professionals and visionary financial firms. Our goal? To architect businesses that are not just profitable, but also purposeful. Recognized for our unique methodology inspired by best practices and the principles of ‘The Blue Square Method,’ Duncan and the team aim to help professionals find their own ‘Blue Square’—that sweet spot where business aligns with passion and purpose. As a speaker in high demand, Duncan travels extensively throughout North America and around the world, conveying dynamic and fact- rich presentations that have made him a popular spokesperson for the Financial Services industry. Duncan’s expertise in demystifying business development and marketing in the financial world has universal appeal; from the high-level advisor to the successful wholesaler, to corporate financial institutions. Duncan’s primary goal is to help Professionals achieve liberation and order in their businesses through step-by-step methodology and execution. Duncan is also an industry best-selling author and has written many books including: The Advisor Playbook and The Blue Square Method; the mindset and best-practices of top fee-for-service professionals. Beyond the office, Duncan loves spending time with his wife and two sons. They enjoy the four-seasons playground they call home in beautiful Kelowna, British Columbia, Canada. He enjoys staying active with recreational activities such as golf, tennis, pickleball and skiing. https://paretosystems.com/

In this conversation, David Adams and Sten Morgan discuss the challenges entrepreneurs face when personal crises intersect with business responsibilities. They explore the importance of vulnerability in leadership, the shifting perspectives on growth, and the necessity of building a supportive community. The dialogue emphasizes the value of emotional resilience, effective team dynamics, and strategic hiring as essential components for navigating life's curveballs while maintaining a healthy business. Ultimately, they advocate for connection and authenticity as keys to successful leadership.TakeawaysLife will throw curveballs at us, and it's important to acknowledge that.Vulnerability in leadership can strengthen team dynamics.It's okay to prioritize mental health over constant growth.Building a supportive community is crucial for resilience.Hiring before you need to hire can lead to greater success.Emotional intelligence is key to effective leadership.Sharing struggles can make leaders more relatable.Holding the line in business can be a valid strategy.Personal growth often comes from overcoming challenges.You don't have to face your struggles alone.https://gobeelite.com/

In this conversation, Dr. Jay Cleveland discusses the importance of a holistic and proactive approach to health, emphasizing the need for individuals to take charge of their well-being. He highlights the significance of sleep, diet, and exercise as foundational pillars of health, advocating for preventative measures rather than reactive treatments. The discussion also touches on the evolving landscape of healthcare, where early detection and personalized care are becoming increasingly vital.Key TakeawaysThe primary care world is somewhat broken and needs reform.People need to take ownership of their health.Sleep is the most critical factor for health and performance.Diet is essential; you cannot outrun poor nutrition.Exercise should be balanced with recovery for optimal health.An educated patient is a better patient.Routine and consistency in health practices are key.Real food is crucial for maintaining health and energy.Finding a healthcare provider who is open-minded is essential.https://gobeelite.com/

In this conversation, Julia Carlson shares her journey in the financial advisory industry, detailing her transition from an advisor to a business owner. She discusses the importance of building a sustainable business, overcoming limiting beliefs, and the significance of teamwork in achieving success. Julia emphasizes practical strategies for growth, including community engagement and niche marketing, while also reflecting on her accolades and the mindset required for continuous improvement.Key TakeawaysJulia started her career in finance at a young age.Building a sustainable business requires letting go of control.Accolades reflect the teamwork behind her success.Mindset plays a crucial role in overcoming limiting beliefs.Community engagement is key for prospecting.Niche marketing helps in attracting the right clients.Investing back into the business is essential for growth.https://gobeelite.com/

In this conversation, Chase Patrizzi shares his journey in the financial planning industry, discussing his transition from a traditional model to a fee-based approach. He emphasizes the importance of building strong client relationships, effective communication, and setting clear expectations. Chase also addresses the mental roadblocks many advisors face when considering charging for their time and expertise. He outlines his vision for growth, the development of his team, and the strategies he employs to ensure clients feel valued and understood.Takeaways:The shift to a fee-based model requires clear communication.Advisors must overcome mental barriers to charging for their services.Setting expectations with clients is crucial for success.Chase's practice focuses on serving medical professionals.He believes in the value of transparency in client interactions.Growth should not come at the expense of service quality.Regular communication helps maintain client trust and satisfaction.Advisors should know their market to effectively charge for services.https://gobeelite.com/

In this conversation, Sten and George discuss the challenges and opportunities for financial advisors working with business owners. They explore the importance of understanding business value, the role of advisors in driving growth, and the need for strategic conversations that educate business owners about their assets. George shares frameworks and methodologies that can help advisors engage effectively with business owners, emphasizing the need for relevance and value in advisory relationships.Key TakeawaysAdvisors need to relate to business owners as fellow business owners.Understanding the emotional connection business owners have with their businesses is crucial.Advisors should focus on educating clients about their business value.Creating a framework for discussions can enhance client engagement.Business owners often have unrealistic expectations about their business valuations.Advisors should charge for their time and expertise, not just for products.The earlier business owners start planning, the better their outcomes will be.Strategic capacity is key to sustainable business growth.Advisors can create relevance by discussing business assets and their value.Value conversations are more impactful than commodity conversations.https://gobeelite.com/

In this episode, Sten Morgan explains why revenue is the most critical resistance point for financial advisors. He shares the value-first prospecting framework, which helps advisors attract ideal clients, build efficient financial plans, and create sustainable revenue systems. The conversation includes both short—and long-term strategies for driving consistent growth.Key TakeawaysRevenue solves most business problemsKnow your ideal clientLead with value to earn trustTargeted prospecting beats the shotgun approachPeople will pay for real valueEfficient planning drives revenueSustainable systems win long-termhttps://gobeelite.com/

Discover the innovative RESIST framework, designed for financial advisors to tackle common challenges. It covers six critical areas, including revenue, execution, and mindset, urging advisors to focus on one at a time for greater growth. Learn how effective leadership and client engagement can transform your practice. Explore the speaker's personal journey to confidence and the importance of a supportive team in overcoming resistance. Continuous improvement and scalable systems are highlighted as essential for long-term success.