When it comes to crushing your competition, marketing strategist Andy Cunningham says that, above all else, you need to be one thing: authentic. That advice is as true today as it was when she helped Steve Jobs launch the original Macintosh once upon a time. But, the cofounder and president of Cunningham Collective warns, that’s pretty much impossible to do without first decoding your company’s DNA. It’s that information—who you are and why you matter—that helps you position your brand successfully in the marketplace. Easier said than done? Luckily, Andy has a six-step checklist to simplify the entire process. Tune in to find out how it works. Also, in the spirit of the upcoming new year, enjoy a can’t-miss bonus lesson on goal setting from Dave himself. entreleadership.com/podcast Goal Tracker Tool The Ultimate Content Marketing Planner for Small Business Owners

Mark Miller, Vice President of High Performance Leadership at Chick-fil-A, talks about the importance of creating a leadership culture and outlines a five-step process for building leaders. They are also joined by Dan Ralphs, the Dream Manager at Infusionsoft, who explains how helping team members achieve their personal goals increases workplace engagement.

In working with businesses across 23 different industries, Ryan Levesque—CEO of The ASK Method Company and best-selling author—has discovered what a big (think $100-million- dollars big) difference the smallest subtleties in language can make. Turns out it’s not enough to simply ask people what they want. You have to use the right words in the right way to elicit the most truthful response. And when you do? You may very well watch your sales catapult from so-so to stellar. Tune in to find out how to successfully deploy The ASK Method in your business. Also weighing in on the tremendous power of asking questions is Antonio Garrido, cofounder and president of Sandler Training in Miami. entreleadership.com/podcast Are You Losing Leads Super-Selling Cheat Sheet

When New York Times best-selling author Clate Mask talks about scaling a small business, he has plenty of personal experience to draw upon. Infusionsoft, the start-up he cofounded in 2001 and now runs as CEO, is one of the fastest-growing private companies in Arizona and boasts annual revenues of over $80 million. His best advice? Learn to identify the growth curves of your business. They are more predictable than you think, Clate insists, and your preparation for them is absolutely pivotal to your success. Tune in to find out how to foresee and navigate growth with confidence. Also joining us is Bobby Brennan, CEO and Founder of Kamado Joe. His David-and-Goliath story of conquering the Big Green Egg—which at the time of his business’s launch had 90% market share—is nothing short of inspirational. entreleadership.com/podcast Defining and Achieving Small Business Success EntreLeaders Guide to Delegation  

World-renowned professor and best-selling author Renée Mauborgne has spent the last decade proving to businesses around the world that they have the power to shape their industry—in spite of the competition. In fact, making decisions based on what your competitors are doing achieves little more than turning you into them. Instead, Renée insists the best way to fuel growth is to create a new market—with conditions favorable to you—rather than allowing the current market conditions to dictate your decisions. Scary? Yes. Worth the risk? Absolutely. Join us to learn how you can shift into uncontested market space and win—big time. entreleadership.com/podcast 7-Day Plan to Triple Your Productivity Revenue Calculator  

We are so excited to share some of the highlights from last Friday’s EntreLeadership 1-Day event! Over 1,000 small-business owners and leaders from around the country gathered in Nashville to learn all about building a championship team, and it was a power-packed day to say the least. Join us as Dave explains why your team is your absolute most valuable resource—and if it’s not, why it needs to be. He, along with best-selling author and leadership guru Patrick Lencioni, will also break down what might be sabotaging your company’s culture—and exactly how to turn things around for good. And we’ll hear from some of this year’s attendees as they share the personal challenges they’ve faced while running their own businesses. Head’s up: You’ll want to take some notes during this one! entreleadership.com/podcast Team Communication Field Guide All Access Membership Discount How to Hire, Engage & Stop Work Stress

During her tenure at Dwyer Group, Co-Chair Dina Dwyer-Owens has helped grow the company into a billion-dollar international business. She credits much of that financial success to the company’s rock-solid system of core values. While many companies have them, most (think 95%) don’t do a thing with them. Tune in to find out how intentionally putting values into action can add major value to your bottom line. Now that’s an investment worth making. entreleadership.com/podcast Create Your Culture Workbook How to Create Core Values Supercharge Your E-Commerce Business With Marketing Automation

Donald Miller, best-selling author and CEO of StoryBrand, knows your most powerful marketing tool has nothing to do with a big budget. The most effective marketing comes down to one simple thing: the right words. Note: cute or clever ones never work. And the doubled, tripled—and even quadrupled—revenues of the more than 3,000 companies he’s worked with are all the proof we need. Join us to learn how to clarify your brand message so people will actually listen. Donald joined us last week in Nashville for EntreLeadership Master Series—and now you can watch him in action with our attendees on the EntreLeadership YouTube channel. We’ll also share highlights from this power-packed leadership event, including some special conversations with Ramsey Solutions leaders as they weigh in on the ever-important topics of goal setting and recruiting. entreleadership.com/podcast StoryBrand 3 Chapter Giveaway EntreLeadership Master Series Spring 2018 Infusionsoft Custom Growth Plan

Our own Christy Wright knows that the lifeblood of any business—big or small—is straightforward, intentional communication. And she shares that advice daily with women all across the country who are taking the leap into starting their own businesses. Tune in to this special bonus episode to find out how communication can make or break your business—not to mention your bottom line. entreleadership.com/podcast EntreLeadership 1-Day Live Stream

Once upon a time, Jocko Willink—a retired and highly decorated Navy SEAL (he’s both a Silver and Bronze Star recipient)—traveled the world on military missions. These days, as a best-selling author and leadership coach, his work still takes him around the globe but to a much different battlefield. Jocko now spends his time helping civilians navigate all sorts of leadership challenges. And whether those obstacles are big or small, the solution for all of them comes down to one thing: discipline. Join us to find out more. entreleadership.com/podcast High-Performance Achievement Work/Life Balance