Digital Dominance: Proven Marketing Strategies to Grow Your Service Business

SummaryIn this episode of Digital Dominance, Jeffro sits down with Dave Burnett, founder of AOK Marketing, to discuss performance-first digital advertising and how businesses can scale campaigns without wasting budget. Dave highlights the often-overlooked foundation of correct tracking, the role of ad relevance and landing page alignment in lowering costs, and creative strategies for inexpensive keyword targeting. The conversation explores how AI and large language models are transforming search and ad creation, the importance of fast lead follow-up, and practical rules for scaling based on payback periods and return on ad spend. Dave also shares a $1,000 starter playbook for testing and validating offers before going all-in.TakeawaysCorrect tracking is the foundation most businesses skip it and waste budget.Aligning ad copy, keywords, and landing pages improves quality score and lowers CPC.Low-cost keyword strategies (e.g., “aardvark” example) can drive traffic creatively.AI tools can quickly generate ad copy, translations, and even video ads at scale.Faster lead follow-up (under 5 minutes) dramatically increases conversions.Scale campaigns when payback is within 30 days and ROAS is at least 3:1.Monitor LTV and churn before pouring more into paid traffic.Use AI as an enhancer, not a replacement, for marketing strategy.Start small: validate offers, get reviews, then scale with ads.Chapters00:00 Introduction to Digital Dominance and Dave’s Background 02:48 Why Correct Tracking is the #1 Priority 05:21 Improving Quality Score Through Relevance 09:15 Creative Low-Cost Keyword Targeting 12:34 AI’s Role in Search and Advertising 16:02 Scaling Rules: Payback, ROAS, and LTV 19:18 Speed to Lead - Why Minutes Matter 22:41 The $1,000 Marketing Starter Playbook 26:15 Final Advice for Performance-First GrowthLinkshttps://aokmarketing.com/https://www.promotionalproducts.com/https://www.linkedin.com/in/davebburnett/Free High-Converting Website Checklist: FroBro.com/Checklist

SummaryIn this episode of Digital Dominance, Jeffro talks with Ken Rapp, CEO of Blustream, about how service-based businesses can turn a one-time sale into long-term client relationships. Ken shares strategies for post-sale engagement, emphasizing personalization without crossing privacy lines, delivering value beyond the invoice, and leveraging zero-party data to create meaningful, ongoing interactions. They explore the balance between being helpful and avoiding inbox overload, how to choose the right communication channels, and ways to collect and use customer data for hyper-personalized experiences. Ken also explains how Bluestream’s Product Experience Journey Builder uses AI with guardrails to craft tailored post-sale journeys that increase retention, referrals, and revenue.TakeawaysThe sale is the starting point for building long-term client relationships.Many businesses lose customers post-sale due to lack of communication or personal touch.Value-added tips should outweigh promotions in post-sale communication (5:1 ratio).Personalization works best when based on relevant, timely product or service usage.Let customers choose their preferred communication channel (SMS, email, web-based messaging).Zero-party data (info customers willingly share) is key to tailoring their journey.AI can create personalized journey templates based on customer behavior and content sources.Hyper-personalization increases retention, reduces churn, and boosts referrals.Even without automation, identifying the top 10 customer questions can guide post-sale engagement.Reducing churn by 30% directly increases revenue without new customer acquisition.Chapters00:01 Why post-sale engagement matters & common drop-offs 03:37 Balancing helpful communication with avoiding inbox overload 06:35 Creating separate channels for sales vs. customer experience 10:44 Choosing the right communication channel & bypassing SMS limits 13:31 Leveraging zero-party data for personalized journeys 20:51 Using AI to build and adapt customer experience templates 25:38 Simple first steps to start improving post-sale relationshipsLinksWebsite: https://hubs.li/Q03w2T7L0Journey Builder: https://hubs.li/Q03scN580LinkedIn: https://hubs.li/Q03scgtW0BluStream Website: https://blustream.io/PXAI Journey Builder: https://blustream.io/products/ai-journey-builderPX Strategy eBook: https://getstarted.blustream.io/px-readiness-ebookFree High-Converting Website Checklist: FroBro.com/Checklist

SummaryIn this episode of Digital Dominance, Jeffro welcomes Stephen Sakach, founder of aiCMO.io and Zero Company. With three decades of experience spanning digital media, journalism, and marketing strategy, Stephen shares his mission to help SMBs build emotionally resonant campaigns using AI, not for efficiency alone, but for empathy. He introduces his BLISS methodology, focusing on infusing Build Love Into Scalable Systems. If you're a service business owner seeking marketing that genuinely connects with people, this episode is for you.TakeawaysUse AI to create more human, emotionally resonant marketingStart with purpose - why your business exists beyond profitsShift from features to feelings in your messagingUse the BLISS method: Build Love Into Scalable SystemsLet empathy drive campaigns and team cultureAI can help automate thoughtful, personal touchesEmotionally connected brands build stronger loyaltyEthical AI use requires intentionality and valuesAI should amplify, not replace, human creativitySmall acts of compassion create lasting business impactChapters00:00 Intro: Marketing Noise vs. Emotional Resonance02:10 Purpose-Driven Messaging: Beyond Profit05:17 Why Emotional Connection Matters in Marketing07:24 Introducing the BLISS Method (Build Love Into Scalable Systems)10:00 Real-World Examples: Emotion-First Campaigns12:23 How Small Businesses Can Use AI with Empathy15:42 Ethics of AI: Persuasion vs. Manipulation20:21 AI as a Creative Collaborator, Not a Replacement23:06 Final Thoughts: Build Systems with LoveLinkshttps://aicmo.io/homehttps://www.zerocompany.com/Free High-Converting Website Checklist: FroBro.com/Checklist

SummaryIn this episode, Jeffro sits down with Jeff Wenberg of Offer Evolution to uncover the real reasons why funnels stop converting and why the problem usually isn’t the funnel itself. They dive deep into the concept of “the clarity gap” in messaging, which repels cold traffic and stalls growth. Jeff shares how even great offers can fail when communication isn’t clear, and how crafting “enrollment stories” at each funnel step can reignite interest and drive conversions. You'll also hear how simplifying your funnel and focusing on real customer problems can lead to powerful transformations without overhauling your offer.TakeawaysFunnels often fail because of unclear messaging, not broken mechanics.“Clarity gap” is the disconnect between what you're selling and how it's communicated.People tend to focus too much on offer stacks and bonuses instead of foundational messaging.Enrollment stories guide prospects step-by-step through the funnel journey.Cold traffic requires even more clarity and relevance than warm audiences.Simpler funnels work best, complexity should come only after proof of concept.Messaging should focus on specific problems prospects are already thinking about.The best messaging comes directly from conversations with real customers.Repositioning your offer for a more relevant audience can create demand without changing what you sell.Keep it simple, go deeper, and focus on helping the right people understand your value.Chapters00:00 The Real Reason Funnels Stop Converting01:15 Why Messaging Beats Bonuses Every Time03:45 The “Clarity Gap” That Kills Cold Traffic07:06 Crafting Enrollment Stories That Actually Convert09:43 Real Example of Messaging That Drives Webinar Signups12:26 How to Diagnose Funnel vs. Messaging Issues19:01 Use Customer Conversations to Unlock the Right Language20:11 Client Case Study: Repositioning Without Changing the Offer23:29 Final Advice: Keep It Simple and Go DeeperLinkshttps://factmethod.com/pitchgpt/https://www.instagram.com/iamjeffwenberg/https://www.linkedin.com/in/jeffwenberg/Free High-Converting Website Checklist: FroBro.com/Checklist

SummaryIn this episode of Digital Dominance, Jeffro welcomes Emmy-winning journalist and business storytelling expert Bofta Yimam, founder of StoryLead, to discuss why visibility is earned—not bought and how business owners can use storytelling to build trust, drive influence, and grow their income. Bofta shares the difference between strategic visibility and just making noise, the power of transformational moments, and how to align your personal brand with your business without feeling self-centered. This episode is packed with practical storytelling advice for entrepreneurs who want to position themselves as thought leaders without sounding forced or inauthentic.TakeawaysStrategic visibility means telling stories that connect, not just adding to the noise.Transformational moments (“from this to that”) make stories relatable and memorable.Repetition is okay, repurpose great content, it builds consistency and reach.You are part of your brand. People buy from people they trust, don’t be afraid to show who you are.Avoid forcing stories. Let them feel natural, don’t cram personal moments into business lessons.One powerful post beats constant CTAs. Let value speak for itself sometimes.Marketing is long-term. Visibility builds over time so stick with it.Chapters00:00 Why Your Story Matters00:57 Strategic Visibility vs. Noise05:11 Sharing Transformational Moments08:55 Repeating Great Content12:30 Building Your Personal Brand15:36 “My Story’s Boring” – Think Again19:02 Long-Term Impact of StorytellingLinkswww.storylede.comwww.linkedin.com/in/boftayimam/Free High-Converting Website Checklist: FroBro.com/Checklist

SummaryIn this episode of Digital Dominance, Jeffro interviews Andy Seeley, who runs two agencies, the Creatively Disruptive and Ashworth Strategy and the AI‑powered CRM CHI. Andy shares how to build a business that supports your life instead of consuming it. He challenges the “technician mindset,” explains how to delegate effectively, and shows how valuing your time leads to real growth. He also dives into how AI (via CHI) can fast‑track lead response, nurture prospects across communication channels, and free business owners from constant firefighting.TakeawaysBuild a business that can operate and grow without your constant involvementDelegate everything that falls below your hourly value to free up your timeTrack where your time goes to uncover and eliminate low-leverage activitiesLet go of control to escape the technician trap and lead like a CEOPrice your services to support proper hiring, delivery, and growthUse AI tools to respond to leads instantly and maintain engagementAutomate follow-ups across SMS, email, and social to stay top of mindTreat AI like a team member, train it intentionally for better resultsFocus on the strategic tasks only you can do to drive growthProtect your time as your most valuable asset in the businessChapters00:00 Introduction to Digital Dominance and Andy’s Background 01:00 Technician vs. Business Owner Mindset 03:38 Task Tracking & Founder's Syndrome 07:00 Delegating with Value-Based Dollar Rating 13:00 Pricing, Demand & Growth Constraints 15:25 Origins of CHI, Speed & AI-Powered Lead Response 20:14 Agentic AI vs. Decision Trees 23:00 Consolidated CRM & Amplify Method 25:11 Training AI as You Would a Team Member 27:28 Final Advice - Value Your Time, Lead Your ShipLinkswww.CreativelyDisruptive.com https://ashworthstrategy.com/https://www.facebook.com/creativelydisruptive,https://www.facebook.com/ashworthstrategy/Free High-Converting Website Checklist: FroBro.com/Checklist

SummaryIn this episode of Digital Dominance, Jeffro interviews RJon Robins, an attorney-turned-entrepreneur who built multiple eight-figure businesses by helping service-based business owners, especially lawyers run their firms like real businesses. RJon opens up about going broke despite being an expert in business systems and shares hard-earned wisdom on profitability, mindset, and marketing. This episode covers how personal problems often manifest as business problems, why profitability is an ethical obligation, how to build a marketing machine that runs without you, and why scaling your business means giving up the hero complex. Whether you're a lawyer, therapist, plumber, or creative professional, the insights are powerful and widely applicable.TakeawaysProfitability is a responsibility, not just a goal.Business problems are usually personal problems in disguise.Trying to be the hero keeps your business small.Systems and processes aren’t boring, they’re what make scale possible.Authentic marketing attracts the right clients and repels the wrong ones.Hiding your values in marketing creates problems with both clients and staff.Your business isn’t your baby, it’s your mule.Entrepreneurs often resist systems because firefighting gives them an adrenaline rush.To build a marketing machine, you must productize your services.Entrepreneurial maturity means wanting what you want—without apology.Chapters 00:00 Intro to RJon Robins & his journey from broke to eight-figure businesses 05:35 Business problems are personal problems in disguise08:45 Authentic marketing attracts the right clients (and repels the wrong ones)11:42 Letting go of the “hero complex” to scale your business24:10 How to build a marketing machine that runs without you32:09 Your business is not your baby, it’s your muleLinkshttps://www.linkedin.com/in/rjonrobins/https://www.facebook.com/rjonrobins2https://www.facebook.com/HowToManageASmallLawFirmhttps://www.instagram.com/rjonrobins/https://www.instagram.com/howtomanageasmalllawfirm/https://howtomanageasmalllawfirm.com/https://rjonrobins.com/Free High-Converting Website Checklist: FroBro.com/Checklist

In this conversation, Matt Diamante, founder of Hey Tony, dives into essential SEO strategies for small businesses. He clarifies common misconceptions about SEO and the pivotal role of targeted keywords, especially in the age of AI. Matt discusses how to future-proof marketing by diversifying platforms and stresses the significance of building an email list. He also shares insights on maximizing social media engagement and effective content creation techniques, highlighting the importance of persistent testing for optimal results.

SummaryIn this episode of Digital Dominance, Jeffro interviews Michael 'Buzz' Buzinski, founder of Buzzworthy Marketing, who shares insights on how B2B businesses can improve their marketing strategies. Buzz emphasizes the importance of focusing on a specific target audience, the significance of the Perfectly Profitable Prospect Profile (P3P), and the Rule of 26, which outlines three key metrics that can double revenue. The conversation also touches on common pitfalls in marketing, such as random acts of marketing and the misuse of AI, providing actionable takeaways for listeners to enhance their marketing efforts.TakeawaysImproving three key metrics can double your revenue.Being vague in marketing leads to blending into the noise.Focusing on a specific audience makes marketing more efficient.The Focus framework helps identify urgent struggles.Not all business is good business; align with your core values.The Perfectly Profitable Prospect Profile helps eliminate bad leads.Increasing traffic, conversions, and revenue per client by 26% doubles revenue.Avoid random acts of marketing to maintain a clear strategy.AI should be used as a tool, not a replacement for strategy.Tracking metrics is essential for managing and improving business performance.Chapters00:00 Introduction to Digital Dominance and Buzz's Expertise03:02 The Importance of Focus in Marketing05:54 Understanding the Focus Framework08:57 The Perfectly Profitable Prospect Profile (P3P)11:56 Identifying and Eliminating Bad Fit Leads14:56 The Rule of 26: Key Metrics for Revenue Growth17:52 Common Pitfalls in Marketing Strategies20:54 Final Thoughts and Actionable TakeawaysLinkshttps://buzzworthy.bizhttps://linkedin.com/in/michaelbuzinskihttps://ruleof26.comFree High-Converting Website Checklist: FroBro.com/Checklist

Join Steven Schneider, founder of Trio SEO and an expert in ROI-focused strategies, as he shares insights on the evolving SEO landscape in the AI age. He emphasizes adapting to changes by prioritizing quality content and backlinks to build authority. Discover the significance of EAT—Experience, Authority, Trustworthiness—when creating SEO strategies. Steven also discusses how small businesses can wisely invest their SEO budgets and balance short-term tactics like PPC with long-term goals to ensure sustained growth.