
Digital Dominance: Proven Marketing Strategies to Grow Your Service Business The Multi-Service Model: Bobby Gibbons' Blueprint for Dominating Florida Home Services
Summary
In this episode, Jeffro sits down with Bobby Gibbons, founder of Enhance Home Solutions and Enhance H2O, to explore how rethinking the traditional home services model can create a better customer experience—and a more scalable business. Bobby shares how his frustration as a sales rep led him to build a true one-stop-shop for homeowners, offering roofing, HVAC, solar, impact windows, and water filtration under one accountable team.
Bobby dives into the operational realities of running a multi-service company, the importance of education-first sales, and how technology has made bundling services more efficient than ever. He also breaks down what’s actually working in digital marketing today, from multi-channel consistency to creative branding that stands out in crowded markets. Throughout the conversation, Bobby emphasizes trust, long-term relationships, and lowering customer acquisition costs by serving homeowners holistically rather than transactionally.
Takeaways
- Fragmented contractors create frustration—and opportunity—for better business models
- A one-stop-shop approach improves both customer experience and ROI
- Education-first sales outperform commission-driven pressure tactics
- Bundling services reduces acquisition costs and increases lifetime value
- Technology makes multi-trade coordination easier than ever
- Trust and consistency are the foundation of effective marketing
- Multi-channel visibility beats relying on a single ad platform
- Memorable branding and storytelling drive recall and differentiation
- Marketing must adapt to seasons, market shifts, and local conditions
- Long-term relationships outperform one-time transactions
Chapters
00:00 The Problem with Fragmented Home Services
01:05 Bobby’s Path from Sales Rep to Founder
03:05 Why a Multi-Service Model Works Better for Homeowners
05:49 Education-Based Sales vs. “Commission Breath”
10:42 What Marketing Channels Are Actually Working
12:45 Standing Out with Creative Branding and Storytelling
16:41 Adapting Marketing to Seasons and Market Conditions
24:17 Cross-Selling Without Pressure
29:26 Where to Learn More About Enhance Home Solutions
Links
https://enhancehs.com/
https://enhanceh2o.com/
Free High-Converting Website Checklist: FroBro.com/Checklist
